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Latest Educational Articles

Best Vancouver Events in Spring 2025

From April events in Vancouver that herald the blooming of cherry blossoms to May events in Vancouver that highlight running marathons and food festivals, Spring events in Vancouver promises something for everyone.

Best Miami Events in Spring 2025

Discover the best Miami spring events, from cultural festivals and concerts to world-class sports and family fairs. Embrace the Magic City’s vibrant April–May lineup.

Best Chicago Events in Spring 2025

Explore top spring events in Chicago, from St. Patrick’s festivities and sports matchups to music fests and art shows. Discover the best ways to embrace spring in the Windy City.

Best Los Angeles Events in March 2025

Explore these Los Angeles events in March, as there’s never a shortage of excitement, creativity, and variety. This is your definitive guide to some of the most thrilling Los Angeles March events that promise to make 2025 a year to remember.

Ecommerce Payments Explained

Online shopping has changed the way we buy. Behind the scenes, ecommerce payments keep everything moving. They’re what turn a click into a sale.But what exactly are ecommerce payments? How do they work? And what should businesses know to make the most of them? Let’s break it down.

3 min read

Best Online Universities for Working Adults

Check out 20 of the best online universities for working adults in 2025, grouped by flexibility, affordability, career paths, and global options. Balance your job and studies while earning a credible, accredited degree.

6 min read

Top AI Tools Every Web Design Student Should Know in 2025

The world of web design changes quickly, so students who want to make beautiful, easy-to-use websites need to stay on top of the latest trends. Luckily, Artificial Intelligence (AI) has changed everything in this field. It has created new tools that can help students speed up the design process, be more creative, and even automate some of the more boring chores. Coming up to 2025, AI tools will be even more important for web design students to have.

6 min read

Smart Reply on iPhone: How to Turn It On and Use It

Discover how Smart Reply on iPhone saves time and streamlines communication with AI-driven suggestions in Mail, Gmail, WhatsApp, and more. Learn what Apple Smart Reply is, how to turn it on, and see real smart reply examples that transform your messaging into an effortless experience.

3 min read

From Unknown to Unforgettable: Measuring Brand Awareness Like a Pro

Measure brand awareness through direct interaction with your audience. Start with surveys or polls to collect data on how many people recognize your brand and what they associate with it. Questions can focus on brand recall, recognition, and sentiment. This method provides clear insights into consumer recognition and the overall visibility of your brand in specific markets.

5 min read

Tech Trends in US Hispanics – Things Every Marketer Needs To Know

You have a winning product in your hand. You are sure that it will sell like hotcakes to your targeted audience, so you start running a paid marketing campaign.But wait, are you not targeting a Hispanic audience? Most startups commit this fatal mistake but I hope you are not doing the same.

2 min read

How to Use Guest WiFi to Foster Customer Loyalty and Retention

Organizations today need loyal customers above all else because market competition remains intense. The everyday utility known as guest WiFi contains fantastic potential to strengthen customer loyalty which business operators often ignore in favor of traditional methods such as loyalty cards and email marketing. Operations with a social WiFi reseller unlocks the ability for businesses to transform basic connectivity into a force that enhances customer loyalty while increasing engagement. 

6 min read

Win And Drive Sales With The Power Of Narrative

Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.

 min read

Top 5 Branding Mistakes to Avoid in 2023

In today's business landscape, branding has become more important than ever before. A strong brand can help businesses differentiate themselves from competitors, build customer loyalty, and drive revenue growth. However, many businesses still make common branding mistakes that can hurt their chances of success.

 min read

The New Pepsi Logo: Pepsi's First rebrand in 14 years

Pepsi, the iconic soft drink brand, is shaking things up ahead of its 125th anniversary with a bold new logo and updated branding. The new logo features the word "PEPSI" centered in a black-bordered circle over red, white and blue stripes, a departure from the leaner font and muted colors of the previous logo.

 min read

The Great WordPress vs. Webflow Debate: Who Comes Out on Top?

Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.

 min read

What Are the Top Differences Between UX and UI?

Discover how UI and UX design are transforming the future of digital marketing. Learn the key differences between User Interface and User Experience design, their benefits, and how these practices can elevate your website’s look, functionality, and user satisfaction.

 min read

Top 10 Logo Designs of 2021

Check out our picks of the best logo designs of 2021. Read about what makes these logos in particular special and why they stand out.

 min read

Receive a $2,500 grant towards marketing your business!

The government of Canada and Digital Main St. have collaborated to offer a $2,500 grant towards taking your brick-and-mortar small business. The Digital Transformation Grant (DTG) program provides funding for online assessment, advisory support, and training to businesses that are looking to go digital.

 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

6 min read
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