Poppi Marketing Strategy: Redefining Soda Culture In 2024
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Latest Marketing Articles
Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon Launches A Grocery Subscription Service For Prime Users
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Cybersecurity 101: Why Every Single Business Needs Cyber Threat Awareness
Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?
Geofencing vs. GPS Tracking: Understanding the Differences
Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.
Influence of AI Development Services on Marketing Effectiveness
There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.
Will Bitcoin Reach Another All-Time High in 2024?
Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.
Tips for Swapping Cryptocurrencies Profitably In 2024
When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.
Boost Your Brand on LinkedIn: Effective Link Building and Visibility Strategies
This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint.
New York Jets Rebrand and Modernize Classic Design
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
IKEA New Gaming Furniture Is Launching This September
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
How to Market Your Finance Blog In 2024
Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.
7 Essential Tools for Email Campaign Success
Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article.
The Importance of App Development in Brand Perception
With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.
Enhancing Customer Experience: 8 Best Strategies
This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.
Top 10 Gym Marketing Strategies To Stand Out in 2024
Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.
Consulting for Cloud Migration Is Necessary for Your Digital Transformation Project
Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.
NBA Marketing Strategies And 4Ps In 2024
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder Marketing Strategy
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
Tarte's Influencer Marketing Strategy: A Double-Edged Sword
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique’s Marketing Strategies
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
Skims Is Running Its First National TV Ad Campaign, "Skims Lab."
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso Marketing Strategies That Led To Global Success
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
The Complete Guide to GDPR Compliance for Marketing in 2024
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
12 Remarketing Tips That Will Help You Stay on Your Customers’ Minds in 2024
Remarketing serves as a crucial component in modern marketing strategies, aiming to re-engage potential customers who have previously interacted with a brand's website or products. This process becomes pivotal when leads show initial interest but fail to convert, presenting an opportunity to recapture their attention and drive conversions.
Heineken's Marketing Strategies Fuels The Non-Alcoholic Beer Market Amid Changing Tastes
The non-alcoholic beer market has experienced remarkable growth over the past decade, outpacing the broader beer market with a staggering 90% increase in sales. About half of Americans say they want to drink less alcohol for health reasons, which is what caused this rise. Furthermore, people are actively looking for new drink options in places like the Middle East, where strict alcohol laws are in place.
An Overview Of ASOS’s Marketing Strategies
ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.
Lifecycle Marketing vs. Sales Funnel: What's The Difference And Which Is Better?
Lifecycle marketing and sales funnels are two well-known marketing and sales strategies. Each has its own benefits and ways of working. Knowing how these two methods are different and judging their strengths and weaknesses can help businesses make smart choices about their marketing and sales strategies.
How Glossier Became A $1.8 Billion Beauty Empire Using These Marketing Strategies
Glossier, the billion-dollar beauty empire with a valuation of $1.8 billion, traces its origins back to a humble beginning: a side hustle beauty blog - Into the Gloss.
QR Codes in Modern Marketing & How To Use It As A Part of Your Digital Marketing Strategy
QR codes have emerged as a versatile tool for engaging consumers and driving business objectives. Initially developed for inventory tracking in manufacturing, QR (Quick Response) codes have undergone a significant transformation, becoming an integral part of modern marketing strategies.
The Success of Michelin Tires' Michelin Guide and the Marketing Strategies That Led To It.
Few awards carry as much prestige and influence as the Michelin star. The Michelin star, which debuted more than a century ago, has evolved into a symbol of culinary excellence that chefs and diners all over the world aspire to achieve.
Ceraves Marketing Strategy—And Michael Cera-ve’s Strange Superbowl Ad Explained.
CeraVe's marketing strategy has evolved significantly, particularly in the wake of its TikTok fame in 2020. Due to increased consumer interest in scientifically backed skincare and word-of-mouth marketing, the L'Oréal-owned brand saw a spike in popularity during the pandemic.
Scrub Daddy’s Marketing Strategy: Becoming World's Favourite Sponge
Scrub Daddy and its founder, Aaron Krause, have had a lot of success. What began as a simple idea for a smiley-face sponge has blossomed into a multimillion-dollar company, thanks to Aaron's vision and determination.
A 2024 Overview Of The Formula One Marketing Strategy
Formula 1 has a long history that goes back to the early 1900s. It is often called the best motorsport racing series. Emerging from the racing circuits of Europe in the 1920s and 1930s, Formula 1 evolved into a global phenomenon under the governance of the Federation Internationale de l'Automobile (FIA).
A Comprehensive Analysis Of Oatly Marketing Strategies in 2024
One brand stands out from the rest when it comes to milk alternatives: Oatly. Born in Sweden and dedicated to sustainability, Oatly has become a leader in the plant-based milk market, attracting customers all over the world. But what lies behind Oatly's rise, and how does it approach its marketing efforts? In this article, we will look at how Oatly has changed over the years and its creative "back to basics with a twist" marketing strategy.
A Deep Dive Into Polestar's Comprehensive Marketing Strategy
Before delving into the specific marketing strategies of Polestar, let's first grasp Polestar's brand identity. Polestar, a subsidiary of Volvo, positions itself as a premium electric vehicle (EV) manufacturer with a focus on performance and sustainability. The brand prides itself on innovation, cutting-edge technology, and Scandinavian design aesthetics.
Victoria’s Secret Marketing Strategy 2025: Rebrand, Campaigns, Influencers and the Fashion Show
The lingerie industry has witnessed a notable transformation in recent years, largely driven by shifting perceptions of beauty and body positivity. Consumers want more diverse beauty standards than tall, thin models. To stay competitive, lingerie brand Victoria's Secret updated its marketing strategy.
How to Market Your Products On Etsy In 2024 + SEO Tips
While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.
This Is How Your Brand Can Market For Valentines Day In 2024
This Valentine's Day, people are getting ready to show their loved ones how much they care. This romantic holiday holds significant economic weight, with an anticipated average spending of $186 per person in 2024.
What Is Immersive Marketing and How Will It Shape The Future Of Advertising?
The term "immersive marketing" has been making waves and catching the attention of both advertisers and consumers in the marketing world in 2024. This article is about immersive marketing and will explore the nuances of this trend
A Thorough Analysis of Wendy's Marketing Strategy in 2024
Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.
Everything You Need To Know About Porsche’s Marketing Strategy in 2024
Since its founding in 1900, Porsche has been making high-performance sports cars with a reputation for being highly engineered. Historically perceived as prestigious, Porsche has worked to soften its image with intensive marketing campaigns since 2010.
How Fantuan Took Over Toronto’s Food Delivery Market
Fantuan has emerged as a significant player, particularly in the realm of Asian cuisine. Established in Vancouver, Canada, in 2014, Fantuan has grown from a local startup to a global Asian food delivery and lifestyle service platform operating in over 60 cities across the United States,
Everything You Need To Know About Sony’s Marketing Strategy
Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.
How Josh Cellars Unforeseen Virality Is Breathing Life Into Its Marketing Strategy
Josh Cellars, a staple in the supermarket wine aisle, experienced an unexpected boost in popularity following a meme that went viral on X. What started as a simple joke on X quickly evolved into a widespread phenomenon, breathing life into a brand that had long been a familiar face in grocery store wine sections.
Alo Yoga Marketing Strategy (2025): Influencers, Campaigns, Brand Identity & Revenue
Alo’s marketing blends celebrity heat with wellness credibility. This deep dive covers the brand’s origin and values, its experiential playbook (NYFW Wellness Partner, Alo House, Roblox), headline campaigns, key collaborations and collections, retail expansion, and the designs that made Alo a studio-to-street staple.
Super Bowl 2024 Marketing Strategies and Best Ads
The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.
How Drunk Elephant Achieved Its Success In Skin Care Through Its Marketing Strategies with Gen Alpha
With its unique philosophy and methodology, Drunk Elephant is a skincare line that has altered the beauty industry. Tiffany Masterson's rise from small business owner to household name is a tale of innovation, dedication, and customer service.
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