From Macaulay Culkin’s Home Alone comeback to Mariah Carey’s Sephora spectacular and Seth Rogen’s hotline for Roots, the best celebrity Christmas ads in 2025 turn holiday campaigns into mini movies. Explore the biggest celebrity Christmas ads of 2025 and the celebrity Christmas campaigns everyone keeps replaying.
Graza has turned olive oil from a background commodity into a cult object in the age of food as status. This breakdown unpacks Graza's marketing strategy, from the squeeze bottle and playful branding to influencer seeding and omnichannel retail that drove Graza's success in a crowded category.
From rave infused tearjerkers to surreal luxury films and character driven retail spots, the best holiday ads of 2025 prove that emotion, craft and clear brand ideas still win. Here are 10 of the best Christmas ads of 2025, the brands with the best holiday ads in 2025, and what they tell us about the best holiday marketing campaigns in a noisy, AI heavy year.
The way we consume movies and TV shows has changed dramatically in recent years. Streaming platforms have grown so much that many people now prefer watching from home instead of going to cinemas. That shift affects the entire film industry, and also creates exciting opportunities for viewers who want top-quality experiences.
In today’s world, staying safe online is no longer an option—it’s a necessity. Between growing privacy concerns and the rising number of data breaches, everyone needs a simple way to protect their personal information. This is where iTop steps in.
Compare personal brand vs business brand in 2025. See when each wins, how to run a hybrid strategy, and what founders and CMOs should do next in practice.
The marketing strategy of Dancing with the Stars has quietly turned a legacy ballroom show into one of TV’s hottest franchises again. By using multi-platform distribution, creator-led casting, TikTok-centric storytelling and fan participation, Dancing with the Stars 2025 shows how an old format can feel new and how to build a modern entertainment brand.
With roughly half of the internet now written by machines, audiences are drowning in generic content. This guide breaks down why human-first marketing still wins, what the data says about trust and experience, and how to beat AI in marketing by doubling down on authenticity, brand experience and real human marketing.
A practical product line naming strategy to protect your core brand, reduce dilution risk, and keep your portfolio clear across web, UX, and sales.
Discover the best fintech design companies. Learn how to choose the right partner and find agencies that create clear, scalable digital experiences.
There’s a moment many brands experience now, a quiet realization that the world has shifted. Visibility is no longer earned through the largest billboard or the most polished campaign.
Many companies today decide to migrate their applications to the cloud. A cloud environment offers several advantages, especially when it comes to flexibility and scalability. In the past, many organizations depended on servers that required a lot of maintenance and were difficult to scale.
The launch of the new Sidekick mechanic is an interesting turning point for Fortnite. Optimistically, it brings a new layer of personalization for the game played by around 1.5 million players every single day. On the other hand, Epic Games have prompted some questions about the effect on player experience and the long-term identity of the game.
Explore essential quantitative UX research methods in our definitive guide. Learn to leverage analytics, A/B testing, and user data to make informed design decisions.
The modern enterprise sales motion is a multi-threaded machine: SDRs qualify inbound leads, AEs orchestrate discovery and demos, solutions engineers run POCs, legal reviews contracts, finance approves pricing exceptions, and customer success manages renewals.
Perplexity has quickly become one of the most influential AI search engines in the world. Its conversational interface, citation-based answer system, and real-time web access make it a go-to platform for users researching products, services, and local businesses.
A practical workflow to cut approval time without risk. Roles, SLAs, change control, and a simple markup and audit trail.
Manufacturers must give SEO top priority as digital marketing grows in order to remain competitive in a crowded online market. In addition to increasing visibility, effective SEO tactics attract suitable clients who are actively looking for manufacturing services and goods.
The marketing strategy of Miu Miu shows how a focused aesthetic and tight product universe can beat louder brand play. By leaning into a recognisable Miu Miu aesthetic, a set of viral Miu Miu staples and long term cultural projects, the brand turned Miu Miu branding into one of the strongest growth engines in luxury.
Whoop’s success strategy is built on a sleep-as-a-service subscription model, where the band is just the gateway. By turning sleep, strain, and recovery into an ongoing subscription service, Whoop's marketing strategy targets “health obsessives” with coaching, community, and always-on insights rather than a one-time gadget sale.
McDonald's x The Grinch shows how a fast-food giant can turn limited-time McDonald's Holiday menu items into a full seasonal event. By pairing nostalgic McShaker Fries, an adult Happy Meal format, and a multichannel campaign, the collaboration uses holiday IP to pull traffic, social buzz, and brand warmth into one simple offer.
In the Moment’s presto-paced digital world, the way lines are managed, delivered, and converted has shifted dramatically. With constant advancements in technology, businesses need to keep up with innovative ways to manage digital means.
Learn how software product development services help companies build scalable, market-ready digital products with speed and clarity.
Suspension and frame damage represent the most critical structural issues in salvage vehicles. Unlike cosmetic damage that affects appearance, structural problems compromise safety, handling, and long-term reliability. Identifying these issues before bidding protects buyers from purchasing vehicles that can never be properly restored.
Humour is not just about laughter; it's a powerful mechanism for transforming brands into relatable, memorable creations. By infusing marketing with humour, brands take on a humanized persona, fostering emotional connections that extend beyond the transactional nature of consumerism.
Haus Labs, founded by international superstar Lady Gaga, is shaking up the beauty industry and changing the way people think about what it means to be beautiful. Since its 2019 launch, the cosmetics line has come to represent inclusivity, creativity, and avant-garde makeup.
As attention spans are shrinking and competition for consumer engagement is fierce, video marketing has emerged as a powerhouse. According to the Online Publishers Association, a staggering 46% of users take some form of action after viewing an ad.
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Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.
Stanley, a brand with over a century of history, has undergone a remarkable transformation. Traditionally known for creating products designed for outdoor enthusiasts, it has now become a cultural phenomenon and a coveted status symbol, not just in the United States but across the globe.
From gritty dramas to comedic sketches, explicit language has become a tool for expression and relatability. Social media, in particular, has witnessed an explosion of uncensored language, with influencers and users alike adopting a more authentic and unfiltered communication style to relate to viewers who are tired of seeing the same polished aesthetic.
The Burj Khalifa stands as an architectural marvel, piercing the Dubai skyline at a staggering height that has earned it global recognition. This soaring structure is not merely a symbol of engineering excellence but has transcended into a symbol of prestige and luxury.
If you have spent enough time on the internet, you have probably heard of BuzzFeed, the vibrant, dramatic, and sometimes heated news and entertainment site. Anyone who uses YouTube has probably seen a BuzzFeed video or a crazy BuzzFeed headline about the cutest pets or the hottest celebrities.
Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone."
As "Mean Girls (2024)" hits the big screen, it carries the weight of being both a sequel to the 2004 teen comedy classic and an adaptation of the popular Broadway musical. With Tina Fey, the mastermind behind the original screenplay, penning this new installment, fans are wondering if it can manage to both honour the series' storied past and embrace its contemporary spirit.
Equinox is still going strong after more than 30 years in business. Taking a look at Equinox's upscale positioning, targeted marketing campaigns, and controversial moves that have generated discussions and increased brand visibility, this article explores the multifaceted strategies employed by the company.
Hailey Baldwin Bieber, an international model, social media personality, and influencer, has successfully ventured into the beauty industry with the launch of her skincare brand, Rhode. The journey began with the brand's official release on June 15, 2022, showcasing a strategic approach that seamlessly blended skincare essentials with effective marketing strategies.
One brand stands tall, a symbol of innovative marketing: IKEA. With its distinctive blue and yellow logo, vast aisles of stylish furniture, and the tantalizing aroma of Swedish meatballs wafting through its stores, IKEA has become an iconic global phenomenon. But behind the captivating showrooms and budget-friendly prices lies a well-crafted marketing strategy that has not only revolutionized the way we shop but has also redefined the very essence of the customer experience.
Love it, hate it, hate to love it, or love to hate it, Emerald Fennell’s Saltburn has left an impression on all of its viewers. With its twisted and savage plot, Emerald Fennell's second film, "Saltburn," has recently caused an uprising in the film industry.
Marketing is the dynamic force that propels businesses into the limelight, shaping perceptions, creating connections, and driving revenue. Over the years, the landscape of marketing has undergone a seismic shift, evolving from traditional methods to a digital realm that is constantly expanding.
Robinhood has once again made headlines with its ambitious expansion into the European Union (EU) through the launch of its commission-free cryptocurrency trading app. The move comes as the fintech giant seeks to tap into international markets following its recent foray into the UK's stock-broking arena.
In the bustling heart of Las Vegas, a new marvel has emerged, reshaping the marketing landscape and captivating the imaginations of marketers and spectators alike—the Las Vegas Sphere.
The 2023 Willy Wonka Movie explores the whimsical side of the iconic character's early life, with Timothée Chalamet, who plays Willy Wonka, venturing into the chocolate business with aspirations of gaining popularity through his inventive creations.
If you’ve ever listened to a podcast, there’s a chance you’ve heard about Athletic Greens. How did it become so popular in the saturated wellness business? CEO Chris Ashende founded the nutritional green powdered drink in 2010 and, over time, developed an astounding $2.2 million in monthly podcast marketing spend.
International marketing is a dynamic field that involves selling and promoting products or services on a global scale. Unlike domestic marketing, it requires a deep understanding of various cultural, economic, and political factors in different regions.
Companies that want to stand out in the crowded travel and tourism industry know that they need to dig deep into the numbers that show how well their ads are doing. The travel industry must have an in-depth knowledge of digital marketing standards.
Discord, initially conceived as a communication platform for gamers, has undergone a remarkable evolution since its official launch in 2015. What began as a niche tool for gamers has now transformed into a vibrant hub for diverse communities.
Twitch, born as a spin-off of justin.tv in 2011 and acquired by Amazon in 2014, has metamorphosed into an interactive live streaming behemoth. Initially dedicated to gaming, Twitch has evolved into a dynamic platform where content creators engage with their audience through live broadcasts, spanning genres beyond gaming.
When a big company announces its intention to rebrand, the world collectively holds its breath, eagerly anticipating the transformative journey that lies ahead.
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