Message Testing: Validating Brand Claims Before a Website or Campaign Investment
Message testing helps you assess clarity and relevance. Learn how to review claims and use the findings to plan a website or campaign before you invest.
Customer Segmentation Strategy: Choosing Where to Compete and Where to Stop Investing
Choose where to compete with a customer segmentation strategy that weighs readiness, profitability, and when to invest, change the offer, defer, or exit.
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B2B Branding Strategy: Positioning, Proof and Buying-Committee Trust
Assess brand research, substantiate your claims and help B2B buying committees compare your offer, with a worked example and a practical proof checklist.
SEO Pricing Explained: Costs, Retainers and Project Fees
Explore SEO pricing, from monthly retainers to one-time projects. Learn why quotes differ, what your budget buys and how to compare proposals confidently.
Resources
Lollapalooza Marketing Strategy: How the Festival Builds a Year-Round Brand
Explore how Lollapalooza markets its Chicago festival through social content, creator partnerships, email, community programs, experiential design, and year-round brand building.
Pepsi’s 2023 Logo Redesign: Why the Brand Looked Back to Move Forward
A closer look at Pepsi’s 2023 logo redesign, including the return of the wordmark inside the globe, its electric blue and black palette, the Pepsi pulse, and lessons in brand heritage.
Duolingo’s TikTok Strategy: How Duo Shaped the Brand’s Social Voice
Explore Duolingo’s TikTok strategy, from Duo’s meme-driven brand voice and visual consistency to product-led growth, community engagement, and lessons for social media marketing.
Visual Identity: Elements, Examples and How to Build It
Learn what visual identity includes, how to choose colors and typography, and how to test, document, and roll out a consistent system for your business.
Website Design Checklist: Planning, UX, SEO and Launch
Use this website design checklist to plan content and UX, test mobile layouts, accessibility and SEO, and verify forms, performance and launch readiness.
The Great WordPress vs. Webflow Debate: Who Comes Out on Top?
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
Coca-Cola vs. PepsiCo: How Their Marketing Strategies Differ
Compare Coca-Cola and PepsiCo’s marketing strategies, from brand consistency and emotional storytelling to pop culture, rebrands, portfolio diversification, and consumer research.
UI vs. UX: What’s the Difference?
Learn the difference between UI and UX design, how each discipline shapes digital products and websites, and where research, interaction design, accessibility, and testing fit.
5 Reasons Why Every Business Needs a Great Website
Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.
10 Memorable Logo Designs and Why They Work
Explore 10 memorable logo designs from the NBA, Mercedes-Benz, FedEx, LEGO, Netflix and more, with a look at the design choices that make each mark recognizable.
