Poppi Marketing Strategy: Redefining Soda Culture In 2024
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Latest Marketing Articles
Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon Launches A Grocery Subscription Service For Prime Users
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Cybersecurity 101: Why Every Single Business Needs Cyber Threat Awareness
Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?
Geofencing vs. GPS Tracking: Understanding the Differences
Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.
Influence of AI Development Services on Marketing Effectiveness
There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.
Will Bitcoin Reach Another All-Time High in 2024?
Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.
Tips for Swapping Cryptocurrencies Profitably In 2024
When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.
Boost Your Brand on LinkedIn: Effective Link Building and Visibility Strategies
This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint.
New York Jets Rebrand and Modernize Classic Design
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
IKEA New Gaming Furniture Is Launching This September
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
How to Market Your Finance Blog In 2024
Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.
7 Essential Tools for Email Campaign Success
Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article.
The Importance of App Development in Brand Perception
With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.
Enhancing Customer Experience: 8 Best Strategies
This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.
Top 10 Gym Marketing Strategies To Stand Out in 2024
Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.
Consulting for Cloud Migration Is Necessary for Your Digital Transformation Project
Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.
NBA Marketing Strategies And 4Ps In 2024
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder Marketing Strategy
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
Tarte's Influencer Marketing Strategy: A Double-Edged Sword
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique’s Marketing Strategies
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
Skims Is Running Its First National TV Ad Campaign, "Skims Lab."
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso Marketing Strategies That Led To Global Success
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
The Complete Guide to GDPR Compliance for Marketing in 2024
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
Inside Mansory’s Success Story: Transforming Supercars into Art
Welcome in on the story behind Mansory’s success, from its carbon fiber obsession to its global clientele of ultra-wealthy car enthusiasts. Learn how Mansory’s fearless approach to design, performance, and exclusivity reshaped luxury automotive tuning and set a new benchmark for opulence.
Paris Hilton’s Success Story: From “It Girl” to Global Mogul
Explore Paris Hilton’s rise to fame and uncover how Paris Hilton became successful through brilliant branding, fragrances, reality TV, and more. Learn why Paris Hilton was so popular and see how her brand persona continues thriving, from teen model days to modern digital innovation.
Craving Nutella? 10 Iconic Brand Collabs You Need to Know
Explore Nutella’s most iconic brand partnerships—from fast-food desserts to limited-edition pop-ups—and see how these co-branded campaigns captured the world’s attention.
From $100 to $100K: The 2025 Website Cost Breakdown
Learn how much a website costs in 2025—from DIY options to hiring professionals. Explore budgets, trends, and key cost factors like hosting, design, and maintenance.
How Niche Creators Redefine Brand Identity and Persona: Marketing in the Margins
Discover how niche influencers and creators are reshaping brand identity by connecting deeply with targeted audiences. Explore the rise of niche marketing and how brands are achieving niche success through personalized partnerships.
Social Media Marketing in 2025: What Works and What Doesn't
Discover the most effective social media marketing strategies in 2025—from short-form video dominance to influencer-led content—while avoiding outdated tactics that hurt engagement. Stay ahead with data-driven insights and platform-specific trends.
20 Must-Have Chrome Extensions for Businesses in 2025
Explore 20 essential Chrome extensions that elevate business productivity, marketing, SEO, security, and communication—perfect for modern workflows in 2025.
Microsoft’s Marketing Strategy
Explore Microsoft’s marketing strategy—from early PC dominance to modern, purpose-driven campaigns—and learn how they position products like Azure, Xbox, and Microsoft 365.
Calvin Klein’s Marketing Strategy: Selling Provocative Secuction Through Jeans and Underwear
Uncover the mastery behind Calvin Klein’s marketing strategy, from provocative Calvin Klein campaigns to minimalist branding and celebrity endorsements. Learn how the brand turned jeans and underwear into global icons through bold visuals, social media influence, and a lasting image of seductive simplicity.
SEO Tools 2025: Top 15 Platforms for Better Performance
Explore 15 of the best SEO tools and software suites to boost rankings in 2025—covering on-page, technical, link building, and competitor analysis for smarter search marketing.
Levi's Marketing Startegy: How the Brand Reimagined Denim From Ranchers to Beyoncé
Discover how Levi’s evolved from Gold Rush workwear to a global fashion icon. This deep dive into Levi’s marketing strategy reveals how storytelling, celebrity campaigns, and timeless design turned denim into a cultural force—from the Wild West to Beyoncé’s viral recent ads. Also, learn more about Iconic Levi's campaigns!
Biggest Beverage Brands in the World
Explore the top 15 non-alcoholic beverage giants by revenue and brand value. Discover their origins, global footprints, and success strategies shaping the drink industry.
April Fools’ Marketing: The Best Prankster Companies
Explore 15 legendary April Fools marketing campaigns—from Taco Bell’s Liberty Bell hoax to Google’s AI jokes—and learn how playful pranks can skyrocket brand engagement.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
Meet the Companies That Own All Your Household Brands
Discover the powerful corporations that secretly own your favorite everyday brands. From food and drinks to skincare and home essentials, this guide explores the top companies that own everything—revealing how just a few conglomerates dominate the global market.
5 Ways You Can Improve Your Brand Awareness
Use these targeted approaches—ranging from high-value content creation to thoughtful partnerships—to reinforce your presence in a competitive marketplace. By applying multiple tactics consistently and measuring your results, you’ll see a steady increase in recognition, trust, and loyalty. Embrace the right blend of authenticity and creativity, and your brand will stand out, thrive, and leave a lasting impression on the audiences that matter most.
The Branding and Marketing Genius of the Kardashian Family
They rose from reality TV to billion-dollar businesses. Discover how the Kardashian-Jenners use media, social platforms, and online-first product launches to power their global empire.
The Psychology of Pricing Strategies in E-Commerce (B2C vs. B2B)
Explore how psychological pricing in online retail shapes buying decisions. Learn how businesses use subtle tactics to boost sales in both consumer and B2B markets.
10 Brands with the Biggest TikTok Followings
Discover how 10 top brands dominate TikTok, from Chipotle’s viral challenges to TikTok’s own 88M-follower account, each nailing content trends and massive engagement.
10 Effective Ways to Monetize Your Social Media Traffic (for Influencers & Brands)
Discover ten proven methods—from affiliate marketing to social commerce—to convert your social media followers into real revenue streams.
Influence on Display: 10 Brands Redefining Instagram Marketing
Discover how Starbucks, Nike, Nat Geo, and more build huge Instagram followings and engagement through creative visuals, strong narratives, and audience connection.
The Ultimate Brand Logo Checklist: Designing the Perfect Logo
Master your visual identity with this ultimate brand logo checklist. Learn how to design a memorable, scalable, and emotionally resonant logo by following strategic steps—from defining your brand story to testing versatility and gathering feedback for long-term branding success.
The Ultimate Brand Name Checklist: How to Choose a Winning Business Name
Master the art of naming your business with this brand name checklist. Craft the best brand name and learn how to brainstorm creatively, avoid legal issues, check domain availability, and align your name with your brand identity. A must-read for entrepreneurs launching memorable and market-ready brands.
Top 10 Commercials of All Time: The Most Iconic & Influential Ads Ever
Explore the top 10 greatest commercials ever made, ranked 10 to 1. Discover how these groundbreaking ads transformed brands and made history in advertising.
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