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Latest Marketing Articles

Best Vancouver Events in Spring 2025

From April events in Vancouver that herald the blooming of cherry blossoms to May events in Vancouver that highlight running marathons and food festivals, Spring events in Vancouver promises something for everyone.

Best Miami Events in Spring 2025

Discover the best Miami spring events, from cultural festivals and concerts to world-class sports and family fairs. Embrace the Magic City’s vibrant April–May lineup.

Best Chicago Events in Spring 2025

Explore top spring events in Chicago, from St. Patrick’s festivities and sports matchups to music fests and art shows. Discover the best ways to embrace spring in the Windy City.

Best Los Angeles Events in March 2025

Explore these Los Angeles events in March, as there’s never a shortage of excitement, creativity, and variety. This is your definitive guide to some of the most thrilling Los Angeles March events that promise to make 2025 a year to remember.

How to Write a Marketing Strategy in 10 Steps

Making a marketing strategy is one of the most crucial abilities a marketing student will learn. Think of it as your guide to success in any marketing endeavor, including upcoming assignments for work and school. But where exactly do you begin? What steps should you take to ensure the success of your marketing strategy?

1 min read

Hyvä and Luma: Best Themes for Magento Stores

To better understand what both Hyvä and Luma are, it is important to know what Magento themes are in more detail. Although a theme is largely responsible for the visual appearance of a website, it also affects the functionality of the site. A well-designed and responsive theme can improve the user experience and even increase engagement on the site, while a poorly made one will have negative effects on both the aesthetics and performance of the website, in turn ruining the overall impression of the store.

1 min read

How Gamification Can Strengthen Your Brand Identity

Gamification is nothing new. When well-known companies like Coca-Cola or Nike first started integrating gamification into their marketing strategies, it seemed odd, but it worked. "Gamified,” or transformed into a more lightweight and fun brand identity, resulted in increased sales and better advertising performance.

1 min read

Overcoming the Challenges of Data Center Fabric Adoption

The data landscape is becoming more complex. Companies are often struggling to manage their data effectively and efficiently. Some organizations are turning to solutions like data mesh, but this isn’t allowing businesses to realize their full operating potential.

1 min read

Amazon Web Services: How Online Stores Can Achieve Their Full Potential

Is increasing the number of visitors to your website something you're interested in? Is your business expanding, and you're looking to boost sales even further? These goals can be achieved and your business can reach new heights with the help of an Amazon integration. Not only can AWS help businesses with their global expansion plans, but it can also be a great option for website owners looking for a reliable hosting service.

1 min read

9 Effective Strategies to Grow Your Roofing Business

It's a challenging task when you think about growing or expanding your roofing business, isn't it? With the constant need to change according to the market and adapt to new trends, standing out from the large-scale competition that's in the market can turn out to be difficult at times. However, with great planning come great results. One can grow a successful business if they know their target audience and deliver good quality work every time. It demands a strategic combination of exceptional customer service along with various marketing techniques.

1 min read

What degree is best for web design?

Choosing the right degree can be a real headache, especially for someone who is thinking seriously about starting a new career. Ideally, if you want to get a promising and long-term career as a web designer, you really need to pick the right degree.

1 min read

AI in Content Creation: How Young Creators are Using Technology to Stand Out

In today's digital age, the landscape of content creation is rapidly evolving, with Artificial Intelligence (AI) at the forefront of this transformation. Young creators, in particular, are harnessing the power of AI to distinguish themselves in a crowded online space. But how exactly are they doing this?

1 min read

Why Partnering with a Shopify Plus Expert Is a Smart Business Move

Running a thriving internet-based business necessitates forming alliances and leveraging specialized knowledge to succeed online effectively. One valuable collaboration that could significantly boost business operations is joining forces with an expert who is well-versed in Shopify Plus services. This piece will delve into the reasons why aligning with a Shopify Plus specialist is a wise and advantageous decision for any business entity.

1 min read

Is it Worth Taking a Loan to Develop Your App or Game?

Developing a successful app or game takes significant upfront investment. With development costs often ranging from 50,000 to well over 250,000, funding these projects is no small feat - especially for first-time founders or bootstrapped startups. This leads many entrepreneurs to consider financing app and game development through loans. But is taking on debt wise? Or necessary? Let’s weigh the pros and cons.

1 min read

Create a Professional Logo for Free: A Step-by-Step Guide

In the crowded marketplace of today, a logo is more than just a pretty image—it's the face of your brand. It’s often the first thing people notice about your business, and it plays a significant role in making a lasting impression.

1 min read

How Event Management Software Can Enhance Team Building Workshops

Organizing a successful team-building workshop requires meticulous planning and execution, and that’s where event management software comes into play. These tools assist organizers in simplifying logistics, tracking participant engagement, and ensuring smooth communication.

2 min read

Top Web Design Trends in 2024

Web design will change as digital technology keeps advancing at a quick speed. As of 2024, there are 5.35 billion internet users worldwide, all of whom rely on the functionality and design of websites. This is what essentially drives the constant need for web design developments.

1 min read

The Incredible Marketing Approach Taken by Billie Eilish For Her New Album

Billie Eilish released her new album, "Hit Me Hard And Soft." this year on May 17 and with the help of her brother Finneas it is out and has been a big hit. The album emphasizes eco-friendliness, as Billie made the entire production process a sustainable and successful one. From recording to packaging, from environmentally friendly materials and measures to innovative designs from recycled materials and print done by ink that is eco-friendly.

2 min read

Bridgerton Season 3: Global Excitement and Marketing Insights

The compelling plot and eye-catching costumes are not the only reasons Bridgerton was a smashing success. It's a masterclass in marketing that resonated with a broad audience, transforming the show into a cultural phenomenon. With the release of season 3 this year, Netflix has spared no effort in building anticipation and excitement. The marketing strategy included regal collaborations, global tours, and character teasers, all designed to keep the audience engaged and eagerly awaiting the next chapter. These efforts have cemented Bridgerton's place in the cultural zeitgeist, showcasing the power of strategic marketing in the entertainment industry.

9 min read

Nostalgia Marketing in the Digital Age

Nostalgia possesses a unique power to evoke deep emotions and enhance brand communication. It taps into cherished memories, igniting strong emotional responses—critical for fostering engagement and resonance, particularly on social media platforms.

5 min read

Maximizing Brand Exposure: How to Benefit from the 2024 Paris Olympics

The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.

5 min read

Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

5 min read

Decoding the Distinction: Marketing vs. Public Relations Agencies – Finding Your Perfect Match

The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.‍

6 min read

Unlocking Success: Affiliate Marketing 101

Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits. 

6 min read

Amazon's Summer Beauty Haul Is Coming Back In 2024

It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.

3 min read

Coca-Cola Marketing Strategy: A Comprehensive Case Study

Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

9 min read

Top 10 Brand Collaborations Of 2024 - So Far

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

5 min read

Domino's "You Tip, We Tip," Campaign Earns You A Tip If You Tip.

You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.

3 min read

Tesla Fires Entire Marketing Department in Recent Layoffs

It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.

5 min read

Amazon Launches A Grocery Subscription Service For Prime Users

Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.

4 min read

IKEA New Gaming Furniture Is Launching This September

The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.

4 min read
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