Breaking Down PayPals Marketing Strategy
In the realm of digital transactions, PayPal stands out as a pioneer, revolutionizing the way individuals and businesses conduct financial transactions online.
Latest Marketing Articles
Taylor Swift and Travis Kelce Are A Marketers Match Made in Heaven
When it comes to marketing and celebrity endorsements, there are some pairings that just seem destined to happen. Recently, there has been a lot of buzz around the powerful combination of Taylor Swift and Travis Kelce.
The Top 5 Creative Campaigns of Fall 2023
The marketing campaigns of Fall 2023 have been incredibly creative and captivating, leaving a lasting impact on audiences. These campaigns have brought together the messy realities of life, thought-provoking social messages, and technological marvels.
Bud Light's Marketing Strategy: The Rise to Dominance
Bud Light, a well-known beer brand from America, has had an incredible journey since it first started. Due to clever marketing strategies, it held the title of America's top-selling beer for many years.
The Art and Science of Branding: Elevating Beauty and Cosmetic Brands
Branding in the cosmetics and beauty industry is more than just marketing; it's an expression of a company's values and a way to differentiate itself from the pack.
How To Use Affiliate Marketing to Grow Your Business
In today's fast-paced world of technology, businesses are always looking for new and creative ways to grow their customer base and make more money.
World’s Most Famous Logos And Why They Work
Having a memorable and creative logo is really important in today's competitive business world. It helps you make a lasting impression on your customers.
The Questionable Marketing Strategy of Bang Energy Drink and Its Success
Industry leaders like Red Bull and Monster dominate the highly competitive energy drink market. But in 2012, a new player called Bang Energy entered the scene, bringing with it a bold marketing strategy that aimed to shake things up.
.webp "BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership")
BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership
BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.
How to Get Marketing Right for Gen Z in 2023
To succeed in the constantly changing world of marketing, it's important to stay ahead of the game. In 2023, businesses need to pay attention to Generation Z (Gen Z) as an important group of consumers.
EA Sports FC Rebrands Itself Post-FIFA
When it comes to video gaming, there are only a few franchises that have achieved the same level of success and lasting popularity as Electronic Arts' (EA) FIFA series. For almost 30 years, this legendary soccer video game has won over the hearts of football fans all over the globe.
The Ultimate Email Marketing Guide for Successful Campaigns
Email marketing has become a powerful tool for businesses looking to increase sales and connect with customers. With the number of email users expected to reach a whopping 4.3 billion by 2023, it's absolutely essential to make the most of email marketing.
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How Diesel Rebranded and Became an Iconic Fashion Statement
Diesel, the legendary Italian denim company, has made a remarkable comeback in the fickle world of fashion, where fads come and go and businesses rise and fall.
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How NFL Created A Winning Marketing Strategy
The NFL is not just a popular sport in America but also a powerful marketing force that excels at engaging fans and establishing a worldwide brand. In this article, we will thoroughly analyze the NFL's marketing strategies
Navigating the New Marketing Landscape: 10 Post-Pandemic Insights
The COVID-19 pandemic has presented businesses with unique and difficult challenges, completely changing the way marketing is done in ways we never could have predicted.
What Brands Can Learn From Adidas's Marketing Strategy
Adidas is a well-known brand for sports equipment and apparel that originated in Germany. It started out as a small shoe company. Adolf Dassler founded Adidas with a clear vision in mind: to primarily sell soccer products.
Vitaminwater Teams Up with Fortnite for Zero-Sugar Promotion
The Coca-Cola Company's Vitaminwater has partnered with PWR, a top competitive gaming and gaming content team, to bring an exciting gaming experience to the Fortnite virtual world.
Starbucks Marketing Strategy 2025: Releases That Keep Demand Brewing
The Starbucks Marketing Strategy in 2025: how the Starbucks fall lineup, Starbucks Rewards, cups and merch, Reserve theater, delivery and at-home channels, partnerships, and Starbucks advertising turn seasonal moments into year-round habit.
Nike Marketing Strategy: Becoming the Leading Force in the Sports Industry
Nike, the brand that holds the title of being the most valuable apparel brand in the world, has gained worldwide recognition. This recognition is not only due to its iconic sportswear but also because of its impressive marketing strategy.
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Celebrities & Brands: Ariana Grande
Ariana Grande is an amazing American singer, songwriter, and actress who has impressed people all over the world with her incredible talent and powerful vocals.
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Kim Kardashian's Marketing and Corporate Success: The Branding of a Business Mogul
Kim Kardashian, a well-known figure in reality television and a highly recognized celebrity, has managed to effectively expand her brand into the realm of business. In addition to her television appearances, she has achieved notable success as a businesswoman. Today we will look at all th ebrands kim Kardashian Launched na dher journey in the corporate world.
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Celebrities & Brands: Selena Gomez
Selena Gomez is a well-known name that is often associated with talent and versatility. She has successfully moved from being a beloved Disney star to becoming a worldwide sensation. In addition to her music and acting careers, Gomez has made a big impact in the business world.
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TIFF 2023: All The Latest From The Celebration of Cinema, Stars, and the Future of Film.
The Toronto International Film Festival (TIFF) has returned, and film lovers from all over the world are once again excitedly looking forward to this incredible celebration of cinema. The TIFF is known worldwide for its prestige and influence.
Celebrities & Brands: Kanye West
Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.
The Marketing Behind the 2025 World Series: Dodgers x Blue Jays
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Top 10 Essential Sports Marketing Strategies: Building A Sports Empire
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Top 10 Branding Agencies in Canada
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
10 Essential Marketing Metrics You Should Track (But Probably Aren’t)
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
TikTok for B2B: Why TikTok Is the New Networking Platform for B2B
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Updating Content Guide: Refreshing Old Content Without Losing Its SEO Value
Use a proven content refresh strategy to refresh old content without losing equity. This guide shows updating content for SEO the right way: match intent, keep URLs, add schema, speed up pages, strengthen internal links—refreshing content without losing SEO.
The Marketing Strategy of Harley-Davidson: How Community Fuels the Machine
Explore the marketing strategy of Harley-Davidson—how the Harley-Davidson brand story, community building of Harley-Davidson, and smart retail powered the Harley-Davidson rise. Learn how the brand sells membership in a tribe that all motorcycle lovers want to be a part of.
How to Build a Personal Brand That Actually Works
Want a personal brand that attracts opportunities and pays? Here’s how to build a personal brand with a clear niche, credible proof, a tight content engine, platform-by-platform tactics, monetization, and simple KPIs—no fluff, just a system you can run.
The Greatest Brand Reinventions of All Time: Rebrands That Put Them on the Map
Explore the greatest brand reinventions of all time—how legacy names reset strategy, identity, and products to win again. See the best brand reinventions and the brands that rebranded successfully with bold moves that changed culture.
How to Write a Powerful Brand Story: What Every Founder Must Include
Learn how to find your brand story and turn it into results. A clear guide to brand storytelling—creating a brand story, how to write a brand story, proof, voice, visuals, and refresh cadence.
Most Successful Creator Brands in 2025
Discover the most successful creator brands in 2025—only launches from this year. Meet brands launched by creators in 2025 with real distribution, a clear brand story, and tight brand identity. Explore the most popular creator brands of 2025 and decide which creator brands are worth the hype.
Competing with AI: SEO Strategies for the New Google
Competing with AI? Use SEO Strategies for the New Google that connect research & strategy, content SEO, website audit, and website development into one plan. Learn to earn AI citations, improve Core Web Vitals, add schema, and build credibility so your pages win.
The Ultimate Visual Assets Checklist: Stop Making Your Brand Look Amateur
Do you want your brand's visual identity to build trust? This checklist gives beginners 5-minute fixes to polish your Visual Identity across the web. Learn the 12 essentials—from Google-friendly logo schema to lightning-fast images and readable colors—so your Branding is consistent, professional, and trustworthy everywhere.
Best Lead Generation Practices for Real Estate Agents in 2025
The 2025 playbook for real estate lead generation 2025: the real estate marketing strategies 2025 that actually win—local SEO, LSA/PPC, social video, IDX sites, automations, reviews/referrals, offline farming, niche prospecting, partnerships, analytics, compliance, and AI.
The Role of Research in Rebrands: Methods and Timelines
Rebrands win or wobble on research. Here’s the role of research in rebranding—what methods actually answer which questions, how long each takes, realistic timelines, and how to de-risk decisions from discovery to rollout.
Most Successful Entrepreneurial YouTubers: Youngest YouTubers Turned CEOs
Explore the most successful entrepreneurial YouTubers building real companies. Meet YouTubers with successful businesses in food, beauty, and media, plus the youngest YouTubers turned CEO's—and learn the proven playbook to scale from loyal audience to enduring brand. Start here See who leads in 2025.
Logo Redesign Without Losing Brand Equity: The Playbook for a Low-Risk Refresh
The definitive guide to a logo redesign without losing brand equity—what to keep, what to change, and how to test, roll out, and measure a low-risk logo refresh across every channel.
PR Campaigns Vs. Marketing Campaigns: When Each is Needed
Unsure what is the difference between a PR campaign and a marketing campaign—and when is a PR campaign used instead of a straight promo push? This deep-dive compares goals, time horizons, channels, metrics, and measurement frameworks, and then shows how to run PR and marketing.
Top National TV Ad Spenders in History
Discover the ultimate list of the Top National TV Ad Spenders of All Time, from P&G's consistent multi-decade dominance to Amazon's massive year-long spikes. Learn which industries—Insurance, Telecom, Auto, and Pharma—rely on TV and how the Super Bowl concentrates the highest ad spend.
Brand Events: A How-To Guide On Executing Memorable Brand Events
A practical brand event guide for marketers who want to create buzz that converts. Learn how to plan a brand event step-by-step—from strategy and budgeting to programming, promotion, measurement, and post-event ROI—so your branding events feel unforgettable and pay off.
Best Halloween Campaigns of 2025: Brands That Win at Campaigning the Season
From Fanta’s horror-icon takeover to Burger King’s Monster Menu and Heinz’s jet-black mayo, the best Halloween campaigns of 2025 mixed product drops, pop-ups, and IP tie-ins. Here are the Halloween campaigns 2025 that stood out—and why they rank among the best Halloween campaigns this year.
Brand Audit Checklist 2025: Brand Auditing Essentials to Measure What Matters
A thorough, practical brand audit checklist you can run end-to-end. Use it as a checklist for brand auditing and a field guide to brand auditing essentials—covering strategy, identity, UX, accessibility, content, SEO, social, PR, paid media, CX, data governance, and competitive context.
The Marketing Strategy of Target in 2025: The Playbook of Target's Mass Appeal
The marketing strategy of Target in 2025 leans on loyalty (Target Circle and Circle 360), tentpole savings events, retail media (Roundel), marketplace expansion (Target Plus), and headline-driving Target collaborations. This source-linked breakdown shows how Target’s marketing strategy turns programmed moments into traffic, margin, and cultural buzz.
The Most Expensive Commercials of All Time
From Chanel’s $33 million mini-movie to Amazon’s $26 million Super Bowl buy, this list unpacks the most expensive commercials in history with verified production or airtime costs—and why they’re still cited among the most valuable commercials ever made.
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