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Pomp and Circumstance is a renowned leading PR agency with a futuristic view and notable clients like Mercedes Benz and Grey Goose.

Case Study Contains
About
Pomp and Circumstance
Project Summary
Brand Vision's Role
Our Deliverables
Client's Responses
Pomp and Circumstance is a renowned leading PR agency with a futuristic view and notable clients like Mercedes Benz and Grey Goose.

Summary:

Brand Vision had the opportunity to collaborate with Pomp and Circumstance, a leading PR agency with notable clients like Mercedes Benz and Grey Goose. Known for their futuristic view, P&C wanted a website that would be truly eye-catching and memorable, with interactive animations and visual effects. To achieve this, our award-winning web design team at Brand Vision developed the website on the WebFlow platform, which allowed for seamless and fast animations. We believe in modern and simplistic designs that keep the focus on the content and work of the business, rather than an overly busy static website. We carefully curated each and every section of the website to take the user's journey into consideration and ensure that the narrative of the site was orchestrated to guide the visitor accordingly. The end result was a website that truly stood out and effectively conveyed the futuristic vision of Pomp and Circumstance.


The design and development of this website followed these steps:

Step 1: Site goals review - Before beginning the design and development process, we at Brand Vision took the time to review and understand the goals of the website. This included discussing the desired functionality and overall purpose of the site with the client, Pomp and Circumstance.

Step 2: User persona - To better understand the target audience for the website, we created user personas that represented the types of individuals who would be visiting the site. This helped us to tailor the design and content of the website to the needs and interests of these users.

Step 3: Sitemap creation - Based on the goals and target audience of the website, we developed a sitemap outlining the structure and hierarchy of the site's pages and content. This sitemap served as a roadmap for the rest of the design and development process.

Step 4: Sketched low - fidelity wireframesUsing the sitemap as a guide, we created low-fidelity wireframes to visualize the layout and structure of each page on the website. These wireframes served as a rough draft for the design of the site, and allowed us to make changes and adjustments before moving on to more detailed designs.

Step 5: UX and UI design - After refining the wireframes, we moved on to designing the user experience (UX) and user interface (UI) of the website. This included deciding on the look and feel of the site, as well as the placement of elements such as buttons and forms.

Step 6: Mobile design - To ensure that the website was fully responsive and accessible on mobile devices, we designed a separate version of the site specifically for mobile users.

Step 7: Figma prototypes - Using Figma, a design prototyping tool, we created interactive prototypes of the website to test and refine the design before moving on to development.

Step 8: Mockups - Using the prototypes as a guide, we created high-fidelity mockups of the website to serve as a visual reference for the development process.

Step 9: General website development - Using the mockups as a blueprint, we began the process of building the actual website. This included front-end development, such as coding the HTML, CSS, and JavaScript that make up the site's design and functionality.

Step 10: Front-end mobile development - In addition to general website development, we also focused on front-end development for the mobile version of the site.

Step 11: Plugin/API implementation & optimization - To enhance the functionality of the website, we implemented various plugins and APIs as needed. We also optimized the site to ensure that it was running smoothly and efficiently.

Step 12: Cross-browser and device testing - Before launching the website, we thoroughly tested it on a variety of browsers and devices to ensure that it was fully compatible and looked and functioned as intended.

Step 13: User testing - To get feedback on the website from actual users, we conducted user testing to gather insights and identify any areas for improvement.

Step 14: Hosting setup - Once the website was fully developed and tested, we set up hosting for the site and prepared it for launch.

Step 15: Launching and support - Finally, we launched the website and provided ongoing support to ensure that it remained up-to-date and functioning properly.


Brand Vision’s Impact:

Brand Vision's impact on the website design project for Pomp and Circumstance (P&C) was significant and transformative. The new design we created for the website represented a revolutionary improvement, with a sleek and modern look that effectively highlighted the agency's portfolio and services. The custom-coded elements we incorporated added a unique touch and helped the website stand out in a crowded market. Overall, the new website was a success and received positive feedback from both P&C and their high-profile enterprise clients. The website served as a valuable marketing tool and helped P&C to effectively showcase their services and capabilities to their target audience. Our agency was proud to have played a role in P&C's success and looked forward to continuing to support them in the future.


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