Nouveau is a real estate company that develops and offers housing solutions through its user-friendly website designed and developed by Brand Vision.
Nouveau is a real estate company that develops and offers housing solutions in desirable locations through its user-friendly website designed and developed with the help of Brand Vision.
Nouveau is a leading real estate developer that specializes in delivering high-quality, yet affordable housing solutions to those seeking a sophisticated living experience. The company offers a wide range of apartments and homes in desirable locations, ensuring that its clients have access to the best that their cities have to offer. Whether you're a young professional or a growing family, Nouveau understands that choosing a place to call home is one of the most important decisions you'll ever make, and strives to make the process as smooth and stress-free as possible. With a commitment to excellence and a focus on customer satisfaction, Nouveau is dedicated to providing its clients with the best possible living experience at a price that fits their budget.
Nouveau's website serves as a crucial platform to showcase its properties and inform potential customers about its services. To bring their vision to life, the company teamed up with Brand Vision, a design agency with expertise in creating eye-catching and user-friendly websites. Using Figma, a collaborative design tool, Brand Vision was able to design a visually stunning and easy-to-use website that effectively highlights Nouveau's offerings. The design was then brought to life using Webflow, a website development platform that enables the creation of responsive and dynamic websites without the need for coding. The result is a seamless user experience and a website that truly represents Nouveau's commitment to quality and accessibility. Overall, the website is a testament to the power of combining Figma and Webflow for top-notch website design and development. Brand Vision's expert team of designers also worked on the branding of Nouveau to refresh it and ensure the brand is friendly and approachable.
The focus of the project was on UX/UI design, screen optimization, targeting the right audience, user testing, SEO strategy, and optimizing the website's speed. The design was clean and modern with easy navigation, unique animations and custom elements, and optimized for various screens. User testing and SEO strategy were used to ensure the website was user-friendly and reached the right audience. Finally, the website's speed was optimized to ensure a seamless user experience. The goal was to create a visually appealing and effective website for reaching the target audience.
The goals of the Nouveau website design:
- Conduct an analytics discovery to identify user personas and relevant technologies used to engage with the website.
- Familiarize the design team with the newly established brand guidelines.
- Design a custom user interface that plays off of key digital brand elements.
- Develop the website using Webflow's CMS to provide the marketing team with powerful content tools.
- Implement technical SEO and performance optimization strategies to manage the SEO footprint of the image-driven website.
- Modernize the companies branding to ensure the brand is friendly and approachable
Branding for Nouveau:
Brand Vision Marketing also provided comprehensive branding services to Nouveau, a real estate company, to refresh and modernize the company's overall image and branding.
The first step was creating a new logo that effectively conveyed the company's identity and message. The logo was designed to be simple and elegant, with a clean and modern look that would appeal to the company's target audience.
A color palette was also developed that reflected the company's professionalism and expertise. The color palette was carefully selected to evoke feelings of trust and reliability.
Brand Vision also worked on the typography, selecting a font that was easy to read, professional and elegant.
Finally, Brand Vision refreshed Nouveau's overall branding to give it a fresh, modern and professional look that would appeal to the company's target audience. This included updating the company's visual elements, such as its logo, color palette, and typography, as well as creating a new branding style guide that would help to ensure consistency in the company's branding across all of its marketing materials.
Overall, the branding work done by Brand Vision helped Nouveau to create a cohesive and professional image that effectively conveyed the company's identity and message, which helped to increase trust and credibility among the company's target audience.
Nouveau's color palette, developed by Brand Vision Marketing, consists of primary colors and secondary colors. The primary colors are white and blue, which represent professionalism, trust and reliability. The blue color is used to convey a sense of stability and security, which is important for a real estate company. The white color represents cleanliness and simplicity, giving the website a modern and sophisticated look.
The secondary colors include fun colors such as beige, orange and pink, which helps to make the overall look of the website more interactive and engaging. These colors are used in small doses to highlight important elements of the website such as call-to-action buttons, headings and graphics. The use of fun colors helps to break up the monotony and create a more visually appealing website.
The color palette was carefully selected by Brand Vision Marketing to evoke feelings of trust and reliability, which are important considerations for a real estate company. The colors were also chosen to give the website a fresh, modern and professional look that would appeal to the company's target audience.
The Website Design and Development for Nouveau:
The website for Nouveau was constructed using Webflow, a comprehensive website design and development platform that gave the Brand Vision team the flexibility and tools needed to create a website that aligns with Nouveau's specific needs and goals. Webflow's visual editor made it simple for the team to customize the website, resulting in a clean, modern design with easy navigation, eye-catching animations, and the ability to effectively reach the target audience. The platform's intuitive interface allowed for quick and efficient updates to the website, ensuring that Nouveau's online presence remained relevant and up-to-date.
The use of Webflow as the platform for building Nouveau's website was a strategic decision made by the Brand Vision team to take advantage of its powerful and versatile features. Webflow offers a wide range of design and development tools, making it easy for designers to bring their visions to life without writing any code. This visual editor allows for complete customization, making it possible to create unique and engaging websites that align with the specific goals and needs of the company. The platform's user-friendly interface, combined with its flexibility, makes it a popular choice for designers and developers alike.
In addition to its design capabilities, Webflow also offers robust features for optimization and performance. The platform enables the creation of responsive websites that look great and function seamlessly on any device. It also has built-in SEO tools that help ensure that the website reaches its target audience, as well as tools for optimizing website speed and performance. These features make Webflow a powerful platform for creating not only visually appealing websites, but also effective and efficient ones.
Overall, the use of Webflow by the Brand Vision team for Nouveau's website was a smart choice that allowed for a high level of customization, design freedom, and performance optimization. The resulting website is a testament to the strength and versatility of the platform.
Award-Winning UX Design for a Memorable User Experience
ur team leverages insights from the Discovery phase to understand the technology and screen resolutions that the majority of website visitors use. This information is crucial in shaping the successful outcome of the website. Our UX designers create a custom and handcrafted design, tailored to the audience's devices and technology, to ensure a great and memorable user experience.
After gaining approval on the wireframes, our web designers bring the project to life through a visually stunning and brand-centric user interface design. The focus is on key high-value pages, which are refined before being applied consistently throughout the end-to-end template library. The result is a website with an award-winning UX design that stands out and offers a seamless user experience for the audience.
Some of the features of the website include:
-Animations: The website includes various animations throughout the design to engage visitors and keep them interested. These animations could be used to highlight important information or draw attention to specific areas of the website.
-Custom graphic design work: The Brand Vision team created custom graphics and visual elements for the website to give it a unique and professional look. This could include creating logos, icons, and other visual elements that help to convey the brand's message and identity.
-User-friendly design: The website was designed with the user in mind, with a focus on creating a user-friendly and intuitive experience. This included optimizing the layout and navigation for easy use, as well as designing for different screen sizes and devices.
-SEO strategy: The website was optimized for search engines, with the Brand Vision team implementing an SEO strategy to help improve the website's ranking and visibility in search results. This could include optimizing the website's content, meta tags, and other technical elements to make it more attractive to search engines.
-Speed Optimization: Speed and screen optimization are important considerations in any website design project. They help to ensure that the website loads quickly and performs well for users, regardless of the device or internet connection they are using.
-Screen Optimization: To optimize the website for different screen sizes and devices, the Brand Vision team have used responsive design techniques. This means that the website's layout and content adjusts automatically to fit the size and resolution of the user's device, whether it is a desktop computer, a tablet, or a smartphone. This helps to ensure that users have a seamless, consistent experience across all devices.
-Mobile Design: In this project, the Brand Vision team created a website that is optimized for use on smartphones and tablets. This included designing a layout and navigation system that is easy to use on smaller screens, as well as optimizing the website's content and features for mobile users. The mobile version of the website automatically adjusts to fit the size and resolution of the user's device. This is achieved through the use of flexible grids, layouts, and images that adapt to the dimensions of the device. By using responsive design, the Brand Vision team ensured that the website provided a seamless, consistent experience for users on any device.
Research: The Brand Vision team conducted a thorough research phase to understand the specific needs and goals of this website , including analyzing the company's competitors and target audience, as well as identifying key trends and best practices in the legal industry.
Project plan: A detailed project plan was created that outlined the specific design and development tasks that needed to be completed, as well as timelines and milestones for the project.
Design: The design phase included creating wireframes and mockups of the website's layout and visual design, as well as testing and refining these elements based on user feedback.
Development: The development phase included building the website using Webflow, as well as integrating the various features and elements that were identified in the project plan.
SEO: An SEO strategy was implemented to help improve the website's ranking and visibility in search results. This included optimizing the website's content, meta tags, and other technical elements to make it more attractive to search engines.
Testing: The Brand Vision team conducted thorough testing to ensure that the website was functioning properly and that all elements were working as expected. This included testing the website on different devices and screen sizes, as well as testing the website's speed and performance.
Launch: After successfully completing the testing phase, the website was launched and officially made live on the internet. The Brand Vision team provided training and support to Nouveau team to ensure they are able to manage and maintain the website efficiently.
The impact of the website designed and developed by Brand Vision Marketing for NOUVAEU was significant. The website helped to improve the firm's online presence and reach a wider audience. The clean and modern design, easy navigation, and multi-language support helped to create a professional and trustworthy image for the firm.
The full-screen video, animations, and custom graphic design work helped to capture the attention of visitors and engage them with the firm's services. The user-friendly design and optimization for different screen sizes and devices ensured that users had a seamless and consistent experience across all devices.
The SEO strategy and speed optimization helped to improve the website's ranking and visibility in search results, which helped to drive more traffic to the website. The website's mobile design also helped to make the firm's services easily accessible to users on the go.
To reduce the bounce rate, Brand Vision Marketing implemented a number of strategies focused on user-friendly design. The layout and navigation of the website were optimized to make it easy for visitors to find the information they were looking for. The website was also designed to be responsive, adjusting automatically to fit the size and resolution of the user's device.
Engaging animations were incorporated throughout the design to keep visitors interested in the website. These animations helped to highlight important information or draw attention to specific areas of the website, keeping visitors engaged and interested in the firm's services.
The website's content and features were optimized for mobile users, making the firm's services easily accessible to users on the go. This helped to keep visitors engaged and interested in the firm's services, ultimately reducing the bounce rate.
Overall, the website designed and developed by Brand Vision Marketing played a crucial role in helping Themis Law Firm establish a strong online presence and reach a wider audience, ultimately growing the firm's business.