From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.
The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.
A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.
Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.
.webp "The Most Expensive Logos of All Time: Beyond The Design Fee")
Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.
For today's quickly paced business landscape, one complies with regulation not only by strategy. Tougher rules, risks, and greater stakeholder review require firms to comply more fully with rules. These organizations can be more agile using compliance technology. They can reduce risks and gain a competitive advantage.
Start with the stone, and the ring will follow. That is how you create a unique gemstone engagement ring. Each gem carries its own mood. Some feel dreamy, some bold, some a little mysterious. Choose the one that makes you stop and stare, then build the rest around it. Here are four beautiful directions to help you picture the final piece on your hand.
Tired of flimsy bags that harm the planet? Today, paper bags are stronger and safer for the environment. This blog shows how modern paper bags help with waste reduction and sustainability.
The future of brand equity in Web3 isn’t only technical. It’s cultural.Yes, protocols need speed, security, and composability. But the signal that separates durable projects from short-lived speculation is something older than code and more fragile than capital: trust. And in a permissionless, public-by-default environment, trust is earned through one behavior above all others—transparency.
Whether you're launching a new website, updating an existing one, or building a custom application, finding the right web developer is crucial for success. A skilled freelance web developer can bring your vision to life while staying within your budget and timeline. In this guide, we'll walk through the steps to identify, evaluate, and hire the perfect fit for your project.
Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.
Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!
How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.
Everyone watches everyone else online. Brands do it too, even if they never say it out loud. The public nature of social media makes it easy to see whom a company follows, who they unfollowed, and which brand/influencers they suddenly interact with. Those little movements may not seem like much, but they speak a dozen words about direction and priorities than a polished press kit could ever speak.
The most successful sports marketing campaigns of all time converted marketing into revenue and brand equity that lasts. This deep dive follows the ten most impactful sports marketing campaigns that demonstrably grew revenue or equity—each explained with what changed, why it worked, and how it remains iconic
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
DNS is the quiet backbone of every session you launch—searches, emails, video calls all begin with a lookup. Yet on public or semi-trusted networks, those lookups can reveal what you’re doing even when the page itself is encrypted. This review explains how to make DNS privacy painless by aligning resolvers inside your VPN so that your queries travel the same protected path as your traffic. In our lab we validated the approach with a standard client profile and a single baseline session routed via VPNLY to confirm expected behavior; findings remain vendor-neutral and capability-focused.
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Discover how niche influencers and creators are reshaping brand identity by connecting deeply with targeted audiences. Explore the rise of niche marketing and how brands are achieving niche success through personalized partnerships.
Discover the most effective social media marketing strategies in 2025—from short-form video dominance to influencer-led content—while avoiding outdated tactics that hurt engagement. Stay ahead with data-driven insights and platform-specific trends.
Explore 20 essential Chrome extensions that elevate business productivity, marketing, SEO, security, and communication—perfect for modern workflows in 2025.
Explore Microsoft’s marketing strategy—from early PC dominance to modern, purpose-driven campaigns—and learn how they position products like Azure, Xbox, and Microsoft 365.
Uncover the mastery behind Calvin Klein’s marketing strategy, from provocative Calvin Klein campaigns to minimalist branding and celebrity endorsements. Learn how the brand turned jeans and underwear into global icons through bold visuals, social media influence, and a lasting image of seductive simplicity.
Explore 15 of the best SEO tools and software suites to boost rankings in 2025—covering on-page, technical, link building, and competitor analysis for smarter search marketing.
Discover how Levi’s evolved from Gold Rush workwear to a global fashion icon. This deep dive into Levi’s marketing strategy reveals how storytelling, celebrity campaigns, and timeless design turned denim into a cultural force—from the Wild West to Beyoncé’s viral recent ads. Also, learn more about Iconic Levi's campaigns!
Explore the top 15 non-alcoholic beverage giants by revenue and brand value. Discover their origins, global footprints, and success strategies shaping the drink industry.
Explore 15 legendary April Fools marketing campaigns—from Taco Bell’s Liberty Bell hoax to Google’s AI jokes—and learn how playful pranks can skyrocket brand engagement.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
Discover the powerful corporations that secretly own your favorite everyday brands. From food and drinks to skincare and home essentials, this guide explores the top companies that own everything—revealing how just a few conglomerates dominate the global market.
Use these targeted approaches—ranging from high-value content creation to thoughtful partnerships—to reinforce your presence in a competitive marketplace. By applying multiple tactics consistently and measuring your results, you’ll see a steady increase in recognition, trust, and loyalty. Embrace the right blend of authenticity and creativity, and your brand will stand out, thrive, and leave a lasting impression on the audiences that matter most.
They rose from reality TV to billion-dollar businesses. Discover how the Kardashian-Jenners use media, social platforms, and online-first product launches to power their global empire.
Explore how psychological pricing in online retail shapes buying decisions. Learn how businesses use subtle tactics to boost sales in both consumer and B2B markets.
Discover how 10 top brands dominate TikTok, from Chipotle’s viral challenges to TikTok’s own 88M-follower account, each nailing content trends and massive engagement.
Discover ten proven methods—from affiliate marketing to social commerce—to convert your social media followers into real revenue streams.
Discover how Starbucks, Nike, Nat Geo, and more build huge Instagram followings and engagement through creative visuals, strong narratives, and audience connection.
Master your visual identity with this ultimate brand logo checklist. Learn how to design a memorable, scalable, and emotionally resonant logo by following strategic steps—from defining your brand story to testing versatility and gathering feedback for long-term branding success.
Master the art of naming your business with this brand name checklist. Craft the best brand name and learn how to brainstorm creatively, avoid legal issues, check domain availability, and align your name with your brand identity. A must-read for entrepreneurs launching memorable and market-ready brands.
Explore the top 10 greatest commercials ever made, ranked 10 to 1. Discover how these groundbreaking ads transformed brands and made history in advertising.
Let’s face it, Adidas ads are usually more than just commercials—they’re cultural moments that bring together athletes, musicians, and everyday people under a vibrant, unifying message. Let’s delve into some of the best Adidas ads of all time, celebrating how each campaign has shaped the brand’s identity.
Discover the best Nike ads that redefined sports marketing, blending inspiration, culture, and innovation. From “Just Do It” to viral digital campaigns, explore how Nike ads have shaped sneaker culture, championed social progress, and pushed storytelling boundaries. See why these iconic commercials continue to inspire.
Understand the key differences between branding vs marketing and why both are essential for business success. Learn how branding builds identity while marketing drives visibility. Discover strategies to balance them effectively and see how Brand Vision helps businesses integrate branding and marketing for lasting growth.
Discover how a branding questionnaire can clarify your brand’s essence. Ask the right questions, shape your identity, and stand out in a saturated market.
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