Breaking Down PayPals Marketing Strategy
In the realm of digital transactions, PayPal stands out as a pioneer, revolutionizing the way individuals and businesses conduct financial transactions online.
Latest Marketing Articles
Taylor Swift and Travis Kelce Are A Marketers Match Made in Heaven
When it comes to marketing and celebrity endorsements, there are some pairings that just seem destined to happen. Recently, there has been a lot of buzz around the powerful combination of Taylor Swift and Travis Kelce.
The Top 5 Creative Campaigns of Fall 2023
The marketing campaigns of Fall 2023 have been incredibly creative and captivating, leaving a lasting impact on audiences. These campaigns have brought together the messy realities of life, thought-provoking social messages, and technological marvels.
Bud Light's Marketing Strategy: The Rise to Dominance
Bud Light, a well-known beer brand from America, has had an incredible journey since it first started. Due to clever marketing strategies, it held the title of America's top-selling beer for many years.
The Art and Science of Branding: Elevating Beauty and Cosmetic Brands
Branding in the cosmetics and beauty industry is more than just marketing; it's an expression of a company's values and a way to differentiate itself from the pack.
How To Use Affiliate Marketing to Grow Your Business
In today's fast-paced world of technology, businesses are always looking for new and creative ways to grow their customer base and make more money.
World’s Most Famous Logos And Why They Work
Having a memorable and creative logo is really important in today's competitive business world. It helps you make a lasting impression on your customers.
The Questionable Marketing Strategy of Bang Energy Drink and Its Success
Industry leaders like Red Bull and Monster dominate the highly competitive energy drink market. But in 2012, a new player called Bang Energy entered the scene, bringing with it a bold marketing strategy that aimed to shake things up.
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BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership
BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.
How to Get Marketing Right for Gen Z in 2023
To succeed in the constantly changing world of marketing, it's important to stay ahead of the game. In 2023, businesses need to pay attention to Generation Z (Gen Z) as an important group of consumers.
EA Sports FC Rebrands Itself Post-FIFA
When it comes to video gaming, there are only a few franchises that have achieved the same level of success and lasting popularity as Electronic Arts' (EA) FIFA series. For almost 30 years, this legendary soccer video game has won over the hearts of football fans all over the globe.
The Ultimate Email Marketing Guide for Successful Campaigns
Email marketing has become a powerful tool for businesses looking to increase sales and connect with customers. With the number of email users expected to reach a whopping 4.3 billion by 2023, it's absolutely essential to make the most of email marketing.
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How Diesel Rebranded and Became an Iconic Fashion Statement
Diesel, the legendary Italian denim company, has made a remarkable comeback in the fickle world of fashion, where fads come and go and businesses rise and fall.
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How NFL Created A Winning Marketing Strategy
The NFL is not just a popular sport in America but also a powerful marketing force that excels at engaging fans and establishing a worldwide brand. In this article, we will thoroughly analyze the NFL's marketing strategies
Navigating the New Marketing Landscape: 10 Post-Pandemic Insights
The COVID-19 pandemic has presented businesses with unique and difficult challenges, completely changing the way marketing is done in ways we never could have predicted.
What Brands Can Learn From Adidas's Marketing Strategy
Adidas is a well-known brand for sports equipment and apparel that originated in Germany. It started out as a small shoe company. Adolf Dassler founded Adidas with a clear vision in mind: to primarily sell soccer products.
Vitaminwater Teams Up with Fortnite for Zero-Sugar Promotion
The Coca-Cola Company's Vitaminwater has partnered with PWR, a top competitive gaming and gaming content team, to bring an exciting gaming experience to the Fortnite virtual world.
Starbucks Marketing Strategy 2025: Releases That Keep Demand Brewing
The Starbucks Marketing Strategy in 2025: how the Starbucks fall lineup, Starbucks Rewards, cups and merch, Reserve theater, delivery and at-home channels, partnerships, and Starbucks advertising turn seasonal moments into year-round habit.
Nike Marketing Strategy: Becoming the Leading Force in the Sports Industry
Nike, the brand that holds the title of being the most valuable apparel brand in the world, has gained worldwide recognition. This recognition is not only due to its iconic sportswear but also because of its impressive marketing strategy.
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Celebrities & Brands: Ariana Grande
Ariana Grande is an amazing American singer, songwriter, and actress who has impressed people all over the world with her incredible talent and powerful vocals.
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Kim Kardashian's Marketing and Corporate Success: The Branding of a Business Mogul
Kim Kardashian, a well-known figure in reality television and a highly recognized celebrity, has managed to effectively expand her brand into the realm of business. In addition to her television appearances, she has achieved notable success as a businesswoman. Today we will look at all th ebrands kim Kardashian Launched na dher journey in the corporate world.
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Celebrities & Brands: Selena Gomez
Selena Gomez is a well-known name that is often associated with talent and versatility. She has successfully moved from being a beloved Disney star to becoming a worldwide sensation. In addition to her music and acting careers, Gomez has made a big impact in the business world.
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TIFF 2023: All The Latest From The Celebration of Cinema, Stars, and the Future of Film.
The Toronto International Film Festival (TIFF) has returned, and film lovers from all over the world are once again excitedly looking forward to this incredible celebration of cinema. The TIFF is known worldwide for its prestige and influence.
Celebrities & Brands: Kanye West
Kanye West, the legendary rapper, producer, and fashion tycoon, is not only a visionary artist, but he is also a clever entrepreneur with a growing empire of enterprises that span a variety of industries. He is most known for his fashion line, but he is also successful in the music and fashion industries.
Bottega Veneta's Marketing Strategy In 2025: How Craft And Minimalism Beat Logo Hype
Bottega Veneta's marketing strategy in 2025 doubled down on craftsmanship and minimalist imagery instead of logo hype. By centring Bottega's craftsmanship, quiet visuals, and selective visibility, Bottega’s marketing strategy outperformed louder rivals and made “understated” feel like the ultimate flex.
Erewhon’s $22 Smoothie Strategy: How Celebrity Drinks Became “Accessible Luxury”
Erewhon’s marketing strategy has turned a $22 smoothie into a status symbol. By leaning on Erewhon's celebrity marketing, curated wellness culture, and in-store theatre, Erewhon’s luxury smoothie strategy shows how a single drink can become the ultimate accessible luxury for Gen Z and young professionals.
The 2026 Gaming Arms Race: Why Netflix, YouTube, and Amazon Are Betting On Interactive Content
Streaming giants are no longer just fighting over shows. Netflix gaming, YouTube Gaming experiments, and Amazon gaming moves around Luna are turning platforms into play spaces to lock in attention. Here is how the gaming race 2025 set up a 2026 arms race in interactive content and what it means for subscription loyalty.
How To Temporarily Rebrand For The Holidays In 2025
Rebrands for the 2025 holidays do not require a full identity overhaul. Learn how to rebrand for the holidays with a practical seasonal rebrand guide that keeps your brand recognisable while updating your visuals, messaging, and experiences in ways customers actually enjoy.
What Waitrose’s Mini Christmas Rom-Com Taught Us About Long-Form Video Ads
Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
Why Non-Fashion Brands Create Merch: Wearing Food, Status, And The Beverage Drop Economy
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel Marketing Trends In 2025: A Simple Playbook For Standing Out
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
The Most Advertised Brands In The World: Companies With The Most Advertising
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Inside the FIFA World Cup 2026 Promo: Adidas’ Wild Short Film and Record Kit Drop
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
What Is Branded Search And How To Optimize Your Site For It
Branded search is what happens when people type your name into Google instead of a generic term. Learn what a branded search is, why brand search volume matters, and how to optimize branded search so your site earns every high-intent click.
Marketing American Thanksgiving Throughout History
From parades and paintings to hotlines and doorbusters, the American Thanksgiving impact on marketing spans a century. Here is American Thanksgiving marketing throughout history, how brands shaped the holiday and how the holiday reshaped brands.
Why You Should Hire A Marketing Team For Your PR Campaign
Hiring a marketing team for your PR campaign turns one-off announcements into real, measurable growth. See why you should collaborate with your marketing and PR department, how PR and marketing work together, and how marketing for PR campaigns turns buzz into long-term results.
Why Starbucks’ Drop Strategy Works: Inside the Drop Culture Behind Bearista Cups and Red Cups
Starbucks’ drop culture turns limited releases into lines, posts, and sellouts. From the Bearista cup craze to the Hello Kitty collaboration and Red Cup Day, here is why Starbucks’ recent drops work and how the cadence keeps customers coming back.
Dunkin’ Marketing Strategy: Rebrand, Culture, and Campaigns That Keep Sticking
Dunkin’ marketing strategy blends a bold name change, celebrity anchored stunts, creator menus, and value hooks. From the 2018 Dunkin’ Donuts rebrand to Ben Affleck’s Super Bowl universe, Charli, Sabrina Carpenter and Ice Spice collabs, and rewards pivots, here are the Dunkin’ marketing campaigns and viral moments that stick.
The Biggest Marketing Resurgences of 2025: Tricks of the Trade
From email and direct mail to forums, CTV, nano-creators, and IRL events, the biggest marketing resurgences of 2025 delivered real results. Explore the comeback marketing trends of 2025 and how to apply them without waste.
All the Companies With AI Agents in 2025: From Microsoft Copilot Agents to Anthropic Claude Agents
2025 turned agentic AI into shipped software. This guide covers the notable companies with AI agents and the stacks behind them, including Microsoft Copilot agents, Salesforce Agentforce, Anthropic Claude Agent SDK, and a wave of vertical players brands can deploy now.
The Marketing Strategy of LEGO: Mastery of Community-Led Branding
The marketing strategy of LEGO turns fans into co-creators. See how LEGO marketing uses LEGO Ideas, AFOL programs, LEGO Masters, and a content-commerce flywheel so LEGO’s community strategy powers product, storytelling, and sales at global scale.
10 Types of Brand Identities for Your Business (With Real-World Examples)
Explore 10 key brand identities with examples you can emulate. Learn the main types of brand identities, how they signal value, and which brand identities for your business can scale.
PepsiCo’s Corporate Rebrand 2025: Strategy Behind the New Identity
PepsiCo’s corporate rebrand is a strategic reset for the parent company. Here’s how the PepsiCo new brand identity reframes the enterprise beyond beverages, signals transformation and pep+, unifies a vast portfolio, and distinguishes corporate PepsiCo from the consumer Pepsi brand.
Meta’s 2025 Facebook Comeback: The Emotional Campaign Aiming at Gen Z
Meta’s emotional campaign brings Facebook’s human side back to young adults. Inside the Facebook revival ad in 2025: Droga5’s “A Little Connection Goes a Long Way,” the “Home for the Holidays” film, and a wide media buy designed to make Facebook for Gen Z feel light, useful, and worth reopening.Introduction
Cost Per Lead vs Cost Per Acquisition: When Each Metric Drives Sustainable Growth
CPL and CPA measure different moments in your funnel. Learn when to optimise for cost per lead and when to prioritise cost per acquisition, how to translate CPL into an implied CPA, and how to set targets that protect profit without slowing growth.
The Marketing Strategy of “Frankenstein” (2025): From Venice Ovation to Netflix Premiere
A prestige-horror rollout built on controlled mystery, auteur branding, festival credibility, and a tight theatrical-to-streaming window. See how Frankenstein uses slow reveals, talent-led press, and craft-forward content to build buzz that converts on Netflix.
The Brand Alignment Audit: A Checklist for Ensuring Product, Marketing, and Sales Speak the Same Language
Use this brand alignment checklist to align product, marketing, and sales. Learn how to ensure brand alignment with practical audits, shared messaging, proof libraries, and tight feedback loops so every pitch, page, and product decision speaks the same language and moves revenue.
Brand-Building vs World-Building: How Expanding More Pays Off
Expand recognition into scalable reach. This guide explains brand building vs. world building, showing how a fixed anchor plus on-code “chapters” lets you reach more with world building, and convert that reach through consistent assets, entry-moment scenes, creator rails, and fast post-click paths.
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