Influencer Marketing Guide: Strategy, Costs, ROI
Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Jaguar’s Controversial Rebrand: A Case Study in Reinventing a Heritage Brand
A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.
The Rise of TikTok Shop : From Affiliate Marketing to Full-Stack Social Commerce
Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.
Zoom Marketing Strategy: The Brand Story That Made "Zoom" a Verb
A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.
Five Wellness Trends Shaping Marketing in 2026: What People Prioritize is Health
The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.
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What Makes a Brand Look Premium? 12 Cues People Instantly Notice
Learn what makes a brand look premium in 2025. Explore 12 practical cues across identity, packaging, digital experience, and service, and how to test them.
Essential Brand Collateral Every Company Needs in 2025
Buyers judge your company on its public materials. This brand collateral essentials in 2025 guide is your key to fixing a fragmented presence. Learn the core assets that ensure consistency and drive revenue. Stop losing trust in the research phase. Build tangible proof points today.
The Most Successful Record Companies Of All Time: How The Biggest Labels Built Empires
From Motown to Universal, the most successful record companies of all time turned songs into global brands. This deep dive looks at the biggest record labels by revenue and influence, the marketing behind the biggest record labels, and the record label success stories that still shape how music is sold today.
Marty Supreme Marketing: Timothée Chalamet’s New Movie Into An A24 Era
Timothée Chalamet’s new movie Marty Supreme is being rolled out like a fashion era, not a regular film campaign. Here is how the marketing of Marty Supreme in 2025 uses meta comedy, blimps, merch, soundtrack drops and live experiences to make Marty Supreme marketing one of the sharpest campaigns of the year.
UGG’s Marketing Strategy: How A Cozy Boot Became A Global Fashion Engine
UGG’s marketing strategy has turned a once polarising sheepskin boot into a global comfort fashion icon. This deep dive looks at the marketing strategy of UGGs, UGG’s growth strategy, the role of celebrities and TikTok in UGG’s success, and the most popular UGGs driving sales in 2025.
Nostalgia Marketing During The Holidays: Why Emotional Throwbacks Still Win
Nostalgia marketing has become one of the most powerful tools in holiday marketing, especially when it comes to nostalgic Christmas advertising. This guide explains the psychology behind emotional marketing at Christmas, the data that proves nostalgia works, and practical ways to use nostalgic holiday storytelling without feeling fake.
Webflow vs WordPress vs Wix vs Squarespace: Which Website Builder Is Best for SEO in 2025?
Comparing Webflow vs. WordPress vs. Wix vs. Squarespace for SEO in 2025? Your choice sets the ceiling for site speed & growth. We break down the trade-offs: performance, technical control, content scale, and which platform fits your team's capacity, from complex B2B (WordPress/Webflow) to solo founders (Wix/Squarespace).
The Celebrity Christmas Ads Everyone Is Watching in 2025
From Macaulay Culkin’s Home Alone comeback to Mariah Carey’s Sephora spectacular and Seth Rogen’s hotline for Roots, the best celebrity Christmas ads in 2025 turn holiday campaigns into mini movies. Explore the biggest celebrity Christmas ads of 2025 and the celebrity Christmas campaigns everyone keeps replaying.
Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Graza has turned olive oil from a background commodity into a cult object in the age of food as status. This breakdown unpacks Graza's marketing strategy, from the squeeze bottle and playful branding to influencer seeding and omnichannel retail that drove Graza's success in a crowded category.
The Best Holiday Ads Of 2025: 10 Campaigns That Actually Hit
From rave infused tearjerkers to surreal luxury films and character driven retail spots, the best holiday ads of 2025 prove that emotion, craft and clear brand ideas still win. Here are 10 of the best Christmas ads of 2025, the brands with the best holiday ads in 2025, and what they tell us about the best holiday marketing campaigns in a noisy, AI heavy year.
How Much Does a Business Website Cost in 2025? A Practical Pricing Guide
Why Website Pricing in 2025 Feels All Over the Place? This guide breaks down the true cost of a professional website in 2025. Learn the typical upfront and ongoing budgets for DIY, freelancer, and agency builds, and discover the 7 key factors that move a project from simple design to strategic product development.
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How To Publish a Public Website Design RFP (Complete 2025 Guide)
Learn how to publish a compliant and attractive Public Website Design RFP. This 2025 guide covers everything from defining outcomes and aligning budget to meeting new ADA Title II/WCAG accessibility rules. Attract top agencies and reduce project risk. (297 characters)
Accessible Navigation for Complex Websites: A 2026 UX Guide
Complex websites are where navigation either quietly supports the business or quietly damages it. Large catalogs, multi‑audience portals, and app‑plus‑marketing ecosystems all depend on people finding what they need quickly and reliably. When navigation fails, revenue, trust, and compliance all suffer.
Personal Brand vs Business Brand: A Practical Guide for Founders and Marketing Leaders
Compare personal brand vs business brand in 2025. See when each wins, how to run a hybrid strategy, and what founders and CMOs should do next in practice.
The Marketing Strategy of Dancing With the Stars: How a 20-Year-Old Show Won 2025
The marketing strategy of Dancing with the Stars has quietly turned a legacy ballroom show into one of TV’s hottest franchises again. By using multi-platform distribution, creator-led casting, TikTok-centric storytelling and fan participation, Dancing with the Stars 2025 shows how an old format can feel new and how to build a modern entertainment brand.
Human-First Marketing Pillars to Outperform AI Now and in the Future
With roughly half of the internet now written by machines, audiences are drowning in generic content. This guide breaks down why human-first marketing still wins, what the data says about trust and experience, and how to beat AI in marketing by doubling down on authenticity, brand experience and real human marketing.
Naming New Product Lines: A 2026 Brand Architecture Guide
A practical product line naming strategy to protect your core brand, reduce dilution risk, and keep your portfolio clear across web, UX, and sales.
The AI Career Pivot: Jobs To Consider In The AI Age
As AI replacing jobs moves from theory to reality, many Americans are rethinking their paths. Here is what the data says about AI and career switching in the United States, and a practical map of jobs that will not be replaced by AI easily, plus jobs to consider in the AI age if you want long term security.
The Subscription & Marketing Strategy of Whoop’s Success: The Sleep-as-a-Service Model
Whoop’s success strategy is built on a sleep-as-a-service subscription model, where the band is just the gateway. By turning sleep, strain, and recovery into an ongoing subscription service, Whoop's marketing strategy targets “health obsessives” with coaching, community, and always-on insights rather than a one-time gadget sale.
Inside The Goop Empire: How Gwyneth Paltrow’s Brand Turned Wellness, Content, And Controversy Into A Business
The Goop empire started as Gwyneth Paltrow’s weekly newsletter and became a global wellness and lifestyle business. Here’s how Goop’s marketing strategy blends content, commerce, and controversy to build Gwyneth Paltrow's brand into a multi-channel powerhouse that fans love and critics can’t ignore.
How To Temporarily Rebrand For The Holidays In 2025
Rebrands for the 2025 holidays do not require a full identity overhaul. Learn how to rebrand for the holidays with a practical seasonal rebrand guide that keeps your brand recognisable while updating your visuals, messaging, and experiences in ways customers actually enjoy.
Bottega Veneta's Marketing Strategy In 2025: How Craft And Minimalism Beat Logo Hype
Bottega Veneta's marketing strategy in 2025 doubled down on craftsmanship and minimalist imagery instead of logo hype. By centring Bottega's craftsmanship, quiet visuals, and selective visibility, Bottega’s marketing strategy outperformed louder rivals and made “understated” feel like the ultimate flex.
Miu Miu's Marketing Strategy: How A Hyper-Feminine Aesthetic Drove Its 2025 Breakout
The marketing strategy of Miu Miu shows how a focused aesthetic and tight product universe can beat louder brand play. By leaning into a recognisable Miu Miu aesthetic, a set of viral Miu Miu staples and long term cultural projects, the brand turned Miu Miu branding into one of the strongest growth engines in luxury.
McDonald's x The Grinch 2025: How Holiday IP Takeovers Help Fast Food Win
McDonald's x The Grinch shows how a fast-food giant can turn limited-time McDonald's Holiday menu items into a full seasonal event. By pairing nostalgic McShaker Fries, an adult Happy Meal format, and a multichannel campaign, the collaboration uses holiday IP to pull traffic, social buzz, and brand warmth into one simple offer.
Target x ChatGPT App Partnership: How AI Curates Smarter Carts and Higher-Value Orders
The new Target x ChatGPT app brings Target’s catalog directly into conversational AI. Here’s how the Target x ChatGPT partnership could quietly rewrite the e-commerce recommendation engine, shifting retail from static “you may also like” rails to dynamic, context-aware shopping journeys.
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