Logan Paul Net Worth 2025: PRIME Stake, Boxing Bags & WWE Millions

“Problem-child” no more, Logan Paul has evolved from a headline-hunting YouTuber into a serious businessman whose ventures now span beverages, boxing, WWE, podcasting, and collectibles. Reports put Logan Paul net worth at around $150 million in 2025. How did he pull it off? The answer is a diversified income mix that keeps cash flowing from content while stacking huge equity upside in the background. Below, we break down Logan’s earnings by category and show exactly where the money comes from.

Early YouTube Millions (2015 – 2020)

Logan Paul’s first checks came from YouTube ads, sponsorships, and merchandise. Forbes listed him at $12.5 million in 2017 and $14.5 million in 2018, numbers driven by lucrative brand posts and his Maverick clothing line. Though the 2018 Japan controversy dented his reputation, he pivoted into podcasting and new formats, still clearing an estimated $9–10 million a year in platform revenue by 2020. Those creator dollars now act as stable baseline income rather than the headline driver of his wealth.

PRIME Hydration: The Billion-Dollar Beverage Rocket

Logan and KSI launched PRIME Hydration, a sports-drink brand that booked $250 million in retail sales its first year and broke $1.2 billion in annual revenue by late 2023. Logan’s 20 % stake is worth $600 million on paper, putting the company at a valuation of $3 billion. This business venture and hype instantly catapulted Logan Paul net worth into nine-figure territory. With smart promotions and collaborations, the brand is only expected to grow, creating one of the most lucrative hydration drinks in the world.

Boxing Paydays: From KSI to Mayweather

Two fights with KSI (2018 amateur, 2019 pro) delivered seven-figure hauls once pay-per-view splits settled. The blockbuster came in June 2021: eight exhibition rounds versus Floyd Mayweather Jr. Logan’s purse was modest upfront, but his PPV share pushed the haul to as much as $20 million. A 2023 win over Dillon Danis added another seven-figure check. Combined, boxing has delivered around $30–40 million in pretax earnings and expanded his audience for everything else he sells.

WWE Contract and Brand Synergy

WWE first booked Logan for a celebrity spot at WrestleMania 38 in 2022, then signed him to a multi-year performer deal. Reports value the current contract at about $15 million over three years, or $5 million annually for a handful of matches. In 2023 WWE named PRIME its official sports drink, bringing a massive boost to the brand’s popularity, sales, and value.

Impaulsive Podcast and Social Sponsorships

Launched in late 2018, the Impaulsive podcast quickly became a top-10 show on YouTube and Spotify. Ad reads, programmatic YouTube ads, and branded segments generate roughly $2 million a year, with occasional spikes when viral guests appear. Logan’s combined social reach tops 70 million, letting him charge low-six-figure rates per sponsored post.

Merchandise, NFTs, and Collectibles

Logan’s Maverick brand adds mid-seven-figure revenue annually. In NFTs he sold his “99 Originals” photo series for several million dollars, and his personal crypto portfolio rises and falls with the market. He also holds the Guinness World Record for the priciest card ever purchased, a $5.275 million Pikachu Illustrator Pokémon card. Rare collectibles represent a small slice of Logan Paul net worth, around $10–15 million.

Real Estate, Cars, and Tax Strategy

Logan bought a $6.6 million Encino mansion in 2017, flipped it in 2022 for $7.4 million, and relocated to Dorado Beach, Puerto Rico, where residents enjoy single-digit income-tax rates. The move likely saves him tens of millions over the long haul. Vehicles include a Mercedes G-Wagen and custom Sprinter van; real-estate and car equity likely sits at $8–10 million.

Net-Worth Timeline

2017: ~$10 million (viral vlogs + merch)
2019: ~$25 million (first KSI fight, podcast launch)
2021: ~$40 million (Mayweather bout, YouTube + merch)
2023: ~$120 million (PRIME year-one boom, WWE contract)
2025: ~$150 million (continued PRIME growth, steady WWE salary, podcast/brand income)

FAQ

How much is Logan Paul worth in 2025?

‍Current estimates put Logan Paul net worth at about $150 million. Most of that comes from an equity stake in PRIME Hydration, supplemented by boxing, WWE, YouTube, and podcast income.

What is Logan Paul’s PRIME stake worth?

‍He owns roughly 20 %. With industry valuations ranging from $3–5 billion, his slice sits somewhere between $600 million and $1 billion on paper, though unrealized.

How much did Logan Paul make fighting Mayweather?

‍He earned a small guaranteed purse plus an estimated PPV share up to $20 million.

What does WWE pay Logan Paul?

‍Reports peg his multi-year deal at $15 million over three years—about $5 million per year for limited marquee matches.

Does Logan Paul still earn from YouTube?

‍Yes. His main channel, podcast channel, and brand sponsorships together generate $9–10 million annually, providing steady cash flow alongside bigger ventures.