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Marketing
6
5
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A 2024 Overview Of ASOS’s Marketing Strategies and Its Move To Invest $30 Million In A Rebrand.

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

Feb 24, 2024
News & Events
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5
min read

Lewis Hamilton Is Set To Transfer to Ferrari F1 in 2025

Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.

Feb 1, 2024
Advertisements
3
5
min read

Taylor Swift—Savior or Saboteur? Her Impact On Super Bowl And Advertising.

In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.

Jan 28, 2024
Marketing
8
5
min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

Jan 24, 2024

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Marketing
3
5
min read

The Success of Michelin Tires' Michelin Guide and the Marketing Strategies That Led To It.

Few awards carry as much prestige and influence as the Michelin star. The Michelin star, which debuted more than a century ago, has evolved into a symbol of culinary excellence that chefs and diners all over the world aspire to achieve.

Feb 14, 2024
Marketing
2
5
min read

QR Codes in Modern Marketing & How To Use It As A Part of Your Digital Marketing Strategy

QR codes have emerged as a versatile tool for engaging consumers and driving business objectives. Initially developed for inventory tracking in manufacturing, QR (Quick Response) codes have undergone a significant transformation, becoming an integral part of modern marketing strategies.

Feb 14, 2024
Marketing
2
5
min read

Emma Chamberlain Uses Alternative Milk Maker Almond Cow. But is “Nutr” Better?

The alternative milk market has grown substantially in recent years, due to consumers' increasing demand for healthier and more sustainable products. Despite inflationary pressures and record highs in dairy prices, alternative milk sales reached $20 billion.

Feb 13, 2024
New Tech
2
5
min read

Adobe and TikTok Join Forces to Enhance Content Creation

Adobe Express now includes TikTok's AI-powered Creative Assistant, transforming content creation and marketing for businesses and creators. This integration meets the need for a more streamlined way to create content across multiple platforms, giving users better tools to create and promote content.

Feb 13, 2024
Marketing
5
5
min read

Scrub Daddy’s Marketing Strategies That Made It America's Favourite Sponge.

​​Scrub Daddy and its founder, Aaron Krause, have had a lot of success. What began as a simple idea for a smiley-face sponge has blossomed into a multimillion-dollar company, thanks to Aaron's vision and determination.

Feb 12, 2024
Marketing
3
5
min read

Ceraves Marketing Strategy—And Michael Cera-ve’s Strange Superbowl Ad Explained.

CeraVe's marketing strategy has evolved significantly, particularly in the wake of its TikTok fame in 2020. Due to increased consumer interest in scientifically backed skincare and word-of-mouth marketing, the L'Oréal-owned brand saw a spike in popularity during the pandemic.

Feb 12, 2024
Marketing
5
5
min read

A Comprehensive Analysis Of Oatly Marketing Strategies in 2024

One brand stands out from the rest when it comes to milk alternatives: Oatly. Born in Sweden and dedicated to sustainability, Oatly has become a leader in the plant-based milk market, attracting customers all over the world. But what lies behind Oatly's rise, and how does it approach its marketing efforts? In this article, we will look at how Oatly has changed over the years and its creative "back to basics with a twist" marketing strategy.

Feb 11, 2024
Marketing
5
5
min read

A 2024 Overview Of The Formula One Marketing Strategy

Formula 1 has a long history that goes back to the early 1900s. It is often called the best motorsport racing series. Emerging from the racing circuits of Europe in the 1920s and 1930s, Formula 1 evolved into a global phenomenon under the governance of the Federation Internationale de l'Automobile (FIA).

Feb 11, 2024
Marketing
7
5
min read

Victoria’s Secret Marketing Strategies and A Look At The 2024 Performative Rebrand

The lingerie industry has witnessed a notable transformation in recent years, largely driven by shifting perceptions of beauty and body positivity. Consumers want more diverse beauty standards than tall, thin models. To stay competitive, lingerie brand Victoria's Secret updated its marketing strategy. 

Feb 10, 2024
Marketing
3
5
min read

A Deep Dive Into Polestar's Comprehensive Marketing Strategy

Before delving into the specific marketing strategies of Polestar, let's first grasp Polestar's brand identity. Polestar, a subsidiary of Volvo, positions itself as a premium electric vehicle (EV) manufacturer with a focus on performance and sustainability. The brand prides itself on innovation, cutting-edge technology, and Scandinavian design aesthetics.

Feb 10, 2024
Branding
3
5
min read

6 Tips For Writing Compelling Blog Content to Maximize Your Brand’s Reach

Publishing blog posts on your website is an excellent content marketing tactic. This technique utilizes your knowledge and expertise in your industry as a way to educate the readers while also promoting your offerings. If blog content is written in a compelling way, it serves this purpose quite well.

Feb 9, 2024
New Launch
1
5
min read

Apple Is Reportedly Developing A Clamshell iPhone and A Foldable iPad.

Apple is actively working on the development of a foldable clamshell iPhone. This indicates a potential shift in Apple's product strategy as they explore innovative form factors beyond the traditional smartphone design. The concept of a clamshell-folding iPhone harkens back to the era of flip phones, introducing a new dimension of functionality and portability to the iconic iPhone brand.‍‍

Feb 9, 2024
Educational
3
5
min read

Best Practices Of Online Image Use and Free Sources

Copyright is universal, irrespective of the image's source, whether discovered through popular search engines, social media platforms, or dedicated stock photo sites. Incorporating visually appealing images into website articles or blogs is crucial for engaging readers and enhancing the overall user experience.

Feb 9, 2024
Celebrity
3
5
min read

This Is How Brands Capitalized On Taylor Swift's New Album Announcement.

The internet went crazy with excitement when Taylor Swift revealed her new album at the Grammys. Anticipation was high among both fans and brands. The black-and-white theme that Taylor applied to her social media profile picture sparked rumours that she might be teasing a re-release of her "Reputation" album, which shared a similar aesthetic. 

Feb 8, 2024
Social Media
3
5
min read

Blue Sky Ditches Invite-Only Sign Ups And Gets 800K New Users On Its First Day.

The decentralized Twitter rival, Bluesky, is making moves as it gets ready to launch its underlying protocol, the AT Protocol, and opens to the public. Bluesky is removing its invite-only sign-up process and allowing anyone to sign up, having amassed over two million users during its closed beta phase.

Feb 8, 2024
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