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Campaign
5
5
min read

Father’s Day 2024: Effective Strategies and Brand Impact

With Father’s Day just around the corner, brands are gearing up with their latest advertisements to captivate consumers and showcase their products. Worldwide, companies are recognizing the significance of fathers by using storytelling to pay tribute to their impact on our lives. They're not just aiming to sell products but to connect emotionally with their audiences.

Jun 14, 2024
Apple
11
5
min read

The Power of Apple iOS 18: A Guide to the Latest Updates

Get ready to revolutionize your iPhone experience like never before! With the upcoming release of iOS 18 this fall, Apple is bringing a wave of exciting changes that promise to enhance your connectivity, personalize your device, and make every moment unforgettable. From customizing your iPhone to staying effortlessly connected with loved ones, iOS 18 is set to redefine the way you interact with your device.

Jun 11, 2024
New Launch
5
5
min read

Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

Jun 6, 2024
New Launch
6
5
min read

Toronto's WNBA Team: Your Complete Guide!

In a groundbreaking move, the WNBA announced its expansion into Canada with the introduction of a team in Toronto. This marks the league's first venture outside of the United States and is set to debut in 2026 as the 14th franchise.

May 23, 2024

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Entertainment
3
5
min read

Arcade Bars in Toronto

Summer has come along and the weather has been absolutely stunning. This also means it is time to come out from hibernation and start doing things that make you laugh. One of those things I encourage you to go to are arcades, read along for why and where. There are a ton in Toronto and these gaming bars always provide the attendees with an amazing time. Believe it or not, arcade games have been proven to enhance your working memory, so get your game on with these easily accessible and interestingly fun establishments that are located across the city.

Jun 7, 2024
Marketing Tips
5
5
min read

Maximizing Brand Exposure: How to Benefit from the 2024 Paris Olympics

The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.

Jun 6, 2024
New Launch
5
5
min read

Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

Jun 6, 2024
Entertainment
4
5
min read

Where to Brunch in Toronto this Summer

Looking for a brunch that suits your friends and yourself for the summer? Or are you trying to find spots in Toronto without the hassle of looking into the reviews and the menu? Check out this piece and get your brunch on.

Jun 6, 2024
Educational
7
5
min read

Unlocking Engagement: Best Times to Post on Social Media for Maximum Reach

As a brand, posting on social media can be difficult as they try to determine how to reach optimal engagement, which can be influenced by the time of day they post. Keep in mind there is no universal time frame that will guarantee a positive incline in user interactions. 

Jun 5, 2024
Collaborations
3
5
min read

Sweet Kicks: Tim Hortons and Adidas Team Up for National Donut Day

The celebration of Tim Hortons' 60th anniversary is in full swing, and this time, they've teamed up with athletic powerhouse Adidas for an exciting National Donut Day collaboration. Are you passionate about donuts and sneakers? This limited-edition collection is tailor-made for you.

Jun 5, 2024
Campaign
4
5
min read

The New Era of Sonic Drive-In: 'Drive' Into the New Campaign

In a bold move that signals a new era for Sonic-Drive-In, the iconic fast-food chain has bid farewell to its beloved "Two Guys" advertisements and embraced a fresh approach with the slogan "Live Free Eat Sonic." After two decades of the dynamic duo bantering in their car about Sonic's offerings, the company has decided it's time for a change. But what prompted this shift in their campaign strategy?

Jun 4, 2024
Graphic Design
5
5
min read

Design Made Effortless: Exploring Canva's Latest Updates!

Canva, launched in 2013, has reached its 10-year milestone with over 185 million monthly users, according to Canva News. To celebrate this achievement, Canva is unveiling new upgrades to its platform that continue to empower individual designers while also encouraging entire organizations to embrace design.

Jun 4, 2024
Entertainment
3
5
min read

Must Try Breweries in Toronto

Five different places to visit in order to stay refreshed and cool while still enjoying the gorgeous weather. Guilt-free and vibrant, enjoy your summer a little more with a cold one from one of the following places all located in downtown Toronto. Grab a friend, or a few and go today, tonight or tomorrow for a revitalizing experience.

Jun 4, 2024
Entertainment
3
5
min read

A Light Guide: Where to be this Summer in Toronto

The beautiful weather has flooded the city yet again. This trusted guide will infuse and build on both your levels of creativity and desire to experiment. Along with your taste buds as they will begin to water thinking of the sweet yet savory taste our city has to offer.

Jun 4, 2024
Collaborations
4
5
min read

Unlikely Allies: Deadpool, Wolverine, and Heineken Join Forces in New Collaboration

Heineken is no stranger to the Marvel Cinematic Universe, and they're making a grand return with an exciting new collaboration to promote the upcoming Wolverine and Deadpool movie, set to release on July 26, 2024. Get ready to ditch bitterness as these two iconic superheroes crack open a beer together. 

May 29, 2024
Educational
6
5
min read

Decoding the Distinction: Marketing vs. Public Relations Agencies – Finding Your Perfect Match

The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.‍

May 29, 2024
Educational
15
5
min read

The Guide to Accessibility: Accessibility in Branding and Web Design

In today's society, accessibility has become a crucial topic that impacts every aspect of life. Making sure that both digital and physical spaces are accessible to everyone is essential for fostering inclusivity and equal opportunities. Initially, it may appear challenging to create a brand that serves everyone, and you might wonder why it is necessary. This article will dive into the significance and objectives of accessibility regarding the WCAG, AODA and ADA, particularly in the context of digital environments and branding. 

May 28, 2024
Marketing Tips
6
5
min read

Unlocking Success: Affiliate Marketing 101

Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits. 

May 24, 2024
Collaborations
6
5
min read

Rum Meets Rhythm: Bacardí and Camila Cabello Unveil New Music and Refreshing Flavors!

Bacardí Rum has enlisted Camila Cabello to kickstart the summer season in style, introducing fresh tunes and flavours to the mix.

May 24, 2024