From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.
The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.
A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.
Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.
.webp "The Most Expensive Logos of All Time: Beyond The Design Fee")
Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.
For today's quickly paced business landscape, one complies with regulation not only by strategy. Tougher rules, risks, and greater stakeholder review require firms to comply more fully with rules. These organizations can be more agile using compliance technology. They can reduce risks and gain a competitive advantage.
Start with the stone, and the ring will follow. That is how you create a unique gemstone engagement ring. Each gem carries its own mood. Some feel dreamy, some bold, some a little mysterious. Choose the one that makes you stop and stare, then build the rest around it. Here are four beautiful directions to help you picture the final piece on your hand.
Tired of flimsy bags that harm the planet? Today, paper bags are stronger and safer for the environment. This blog shows how modern paper bags help with waste reduction and sustainability.
The future of brand equity in Web3 isn’t only technical. It’s cultural.Yes, protocols need speed, security, and composability. But the signal that separates durable projects from short-lived speculation is something older than code and more fragile than capital: trust. And in a permissionless, public-by-default environment, trust is earned through one behavior above all others—transparency.
Whether you're launching a new website, updating an existing one, or building a custom application, finding the right web developer is crucial for success. A skilled freelance web developer can bring your vision to life while staying within your budget and timeline. In this guide, we'll walk through the steps to identify, evaluate, and hire the perfect fit for your project.
Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.
Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!
How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.
Everyone watches everyone else online. Brands do it too, even if they never say it out loud. The public nature of social media makes it easy to see whom a company follows, who they unfollowed, and which brand/influencers they suddenly interact with. Those little movements may not seem like much, but they speak a dozen words about direction and priorities than a polished press kit could ever speak.
The most successful sports marketing campaigns of all time converted marketing into revenue and brand equity that lasts. This deep dive follows the ten most impactful sports marketing campaigns that demonstrably grew revenue or equity—each explained with what changed, why it worked, and how it remains iconic
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
DNS is the quiet backbone of every session you launch—searches, emails, video calls all begin with a lookup. Yet on public or semi-trusted networks, those lookups can reveal what you’re doing even when the page itself is encrypted. This review explains how to make DNS privacy painless by aligning resolvers inside your VPN so that your queries travel the same protected path as your traffic. In our lab we validated the approach with a standard client profile and a single baseline session routed via VPNLY to confirm expected behavior; findings remain vendor-neutral and capability-focused.
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
By enrolling in one of the best online marketing courses, you’ll stay ahead of the curve, learning everything from fundamental concepts of SEO to advanced lead-generation strategies on social channels. Today, we’ve curated ten stand-out marketing online courses: each offering unique benefits, formats, and areas of specialization.
From verifying portfolios and SEO must-haves to confirming in-house teams and clarifying rates, each step is essential to avoid costly surprises. By applying these insights, you’ll gain clarity on how to match your brand identity and project scope with the right partner’s capabilities. Let's dive into the things you must add to your checklist before hiring a web design agency.
Explore how tobacco marketing transformed from simple newspaper ads to sophisticated branding, celebrity endorsements, and digital strategies, all amid ever-tightening regulations.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Discover how to optimize your brand portfolio with proven models—Branded House, House of Brands, and more—and learn strategies to build clarity, loyalty, and growth.
Explore 20 famous logos with hidden symbols, from Wendy’s “MOM” collar to FedEx’s hidden arrow. Learn how designers hide meanings in logos for lasting brand impact.
Explore 15 real-world vision and mission statement examples from top companies. Learn how to craft compelling statements that guide your brand, attract customers, and shape your business future.
Learn how to craft a powerful value proposition that highlights your brand’s unique benefits, solves customer challenges, and boosts loyalty and conversions.
Explore the biggest PR campaigns in history—from Nike’s iconic slogan to Dove’s groundbreaking social message—and see how these famous PR case studies shaped brand images worldwide.
Crowdfunding seems like a tricky world to get into but it has come a long way since its early days, and now everyone is using it in one way or another. In this guide, we’ll break down crowdfunding in 2025 by exploring why it’s evolved so rapidly, how new platforms respond to community demands, and which trends—like decentralized funding or philanthropic projects—are shaping the future.
A practical guide to the best domain registrars 2025, comparing pricing, features, and pros & cons. Find the perfect match to secure your website’s online home.
For over a decade, Bitcoin has both excited and confused people across the globe. In this article, we’re going to explore bitcoin predictions 2025—how the world’s first and biggest cryptocurrency might evolve in terms of price, adoption, and technology. The bitcoin predictions for 2025 seem promising and we will tell you why!
Over the years, countless brands have tried some pretty creative guerrilla marketing ideas, but not all of them were as memorable as these ones. We’ll dive into seven of the best guerrilla examples, analyzing what made them tick and why they caught the public’s fancy.
Discover if dropshipping remains profitable in 2025. Uncover market data, success strategies, and the challenges shaping this e-commerce model’s evolving future.
Who is Chappell Roan, and how did she rise to fame? Explore the marketing tactics behind her success—TikTok virality, playlist strategy, and brand partnerships—that made her one of 2024’s biggest breakout stars.
If you’re ready to upgrade your marketing skill set, let’s dive into the best marketing books that you need to read this year! While hands-on experience is crucial, reading remains a powerful way to keep your ideas fresh and sharpen your strategies. That’s why we’ve put together this list of the best marketing books you need to read if you’re serious about thriving in 2025.
Need to audit your e-commerce business or website? Today, we will show you how to break down an audit into manageable steps and come out with a clear plan to enhance everything, big or small. Let’s jump right in. Throughout this guide, we’ll look at the major areas that shape every e-commerce store so make sure to take notes.
Discover 10 essentials for a successful business launch, from thorough planning to branding. Build a strong presence, secure funding, and master your market to thrive.
In this roundup, we’re looking at the coolest Valentine’s Day advertisements that strike arrows in our heart, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels.
Marilyn Monroe crafted a brand that transcends time, blending glamour, vulnerability, and cultural impact. Her story continues to shape Hollywood’s ideals, proving that an icon’s legacy never fades. In exploring how she became “Marilyn Monroe,” and the story of Marilyn Monroe, we uncover not just a pop-culture phenomenon, but a brand that remains hauntingly relevant.
.webp "Best Live Streaming Platforms for Creators in 2025")
Discover the best live streaming platforms for creators in 2025, from social live streaming services to professional live streaming software. Compare features, revenue models, and how to monetize live streams effectively.
Apple TV Marketing evolved into a holistic effort that reaches a broad spectrum of viewers. From forging deals with Hollywood stars to unveiling sleek interfaces that speak Apple’s design language, the company consistently emphasizes user experience. Apple TV Marketing strategies play a pivotal role in driving awareness and excitement.
Discover how Kick vs Twitch marketing strategies differ, from revenue splits to content freedoms, shaping live streaming success for creators and viewers in 2025.
Explore successful rebranding stories that rescued iconic brands, revealing how strategic makeovers turned near-failures into remarkable comebacks.
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