From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.
The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.
A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.
Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.
.webp "The Most Expensive Logos of All Time: Beyond The Design Fee")
Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.
For today's quickly paced business landscape, one complies with regulation not only by strategy. Tougher rules, risks, and greater stakeholder review require firms to comply more fully with rules. These organizations can be more agile using compliance technology. They can reduce risks and gain a competitive advantage.
Start with the stone, and the ring will follow. That is how you create a unique gemstone engagement ring. Each gem carries its own mood. Some feel dreamy, some bold, some a little mysterious. Choose the one that makes you stop and stare, then build the rest around it. Here are four beautiful directions to help you picture the final piece on your hand.
Tired of flimsy bags that harm the planet? Today, paper bags are stronger and safer for the environment. This blog shows how modern paper bags help with waste reduction and sustainability.
The future of brand equity in Web3 isn’t only technical. It’s cultural.Yes, protocols need speed, security, and composability. But the signal that separates durable projects from short-lived speculation is something older than code and more fragile than capital: trust. And in a permissionless, public-by-default environment, trust is earned through one behavior above all others—transparency.
Whether you're launching a new website, updating an existing one, or building a custom application, finding the right web developer is crucial for success. A skilled freelance web developer can bring your vision to life while staying within your budget and timeline. In this guide, we'll walk through the steps to identify, evaluate, and hire the perfect fit for your project.
Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.
Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!
How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.
Everyone watches everyone else online. Brands do it too, even if they never say it out loud. The public nature of social media makes it easy to see whom a company follows, who they unfollowed, and which brand/influencers they suddenly interact with. Those little movements may not seem like much, but they speak a dozen words about direction and priorities than a polished press kit could ever speak.
The most successful sports marketing campaigns of all time converted marketing into revenue and brand equity that lasts. This deep dive follows the ten most impactful sports marketing campaigns that demonstrably grew revenue or equity—each explained with what changed, why it worked, and how it remains iconic
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
DNS is the quiet backbone of every session you launch—searches, emails, video calls all begin with a lookup. Yet on public or semi-trusted networks, those lookups can reveal what you’re doing even when the page itself is encrypted. This review explains how to make DNS privacy painless by aligning resolvers inside your VPN so that your queries travel the same protected path as your traffic. In our lab we validated the approach with a standard client profile and a single baseline session routed via VPNLY to confirm expected behavior; findings remain vendor-neutral and capability-focused.
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Becoming a social media influencer seems, at first glance, like a dream career. Get paid to do what you love, collaborate with your favorite brands, talk to thousands (or even millions) of followers, and express yourself creatively online—what’s not to love? Yet, behind the highlight reels and polished images, the world of influencer marketing can be incredibly competitive and fraught with pitfalls. One slip-up can stall, or even end, an influencer’s budding career.
Many entrepreneurial legends didn’t leap straight into running a large-scale business. Instead, they juggled day jobs, schooling, or entirely different careers while testing out their big ideas on the side.
Stock trading has evolved dramatically, especially now that anyone can buy or sell shares directly from their smartphones. Whether you’re a beginner experimenting with small investments or a more seasoned trader aiming to optimize your portfolio, a quality trading app can be a game-changer.
Marketing and branding in the restaurant world blend creativity with heartfelt hospitality. From crafting a distinctive identity and ambiance to engaging customers both online and off, every step aims to build genuine loyalty.
Crafting a successful SaaS marketing and branding strategy involves more than a pretty logo or a single marketing channel. By establishing a memorable brand identity, clarifying unique differentiators, investing in user-centric content, and maintaining consistency across platforms, SaaS companies can earn both trust and loyalty.
Artificial intelligence (AI) has moved from the realm of science fiction to an integral part of everyday life, influencing industries from healthcare to finance. Marketing, in particular, stands poised to undergo a fundamental shift as AI systems become more sophisticated, accessible, and user-friendly.
Health food trends often arrive on the scene accompanied by sweeping promises—sometimes subtle, sometimes bold. Sometimes, these cues comfort us, reassuring that we’re making the right choice. Yet, closer scrutiny of ingredient lists or production methods might reveal that the branding doesn’t tell the full story.
Think of the Tim Hortons cup—brownish-red, with that unmistakable logo—as a compass. Not one that points north, but one that points toward comfort, routine, and familiarity. This isn’t just about hot beverages; it’s about a morning ritual that ties people together. Stepping into a Tim’s and ordering a double-double isn’t just getting coffee.
Social media has become a powerful force in shaping how businesses connect with customers, and today’s marketers have a wide range of platforms at their disposal. The truly two main platforms, Instagram and TikTok, dominate the landscape of visual and short-form content. Both platforms offer unique strengths, massive audiences, and evolving features designed to engage users, but they differ in tone, audience demographics, and content style.
Building a strong personal brand as an entrepreneur starts with a clear understanding of who you are at your core meaning your values, passions, and the kind of impact you want to make. It’s not about mimicking someone else’s persona or slapping on a catchy tagline; it’s about discovering the unique voice only you can bring to the world.
It’s rare for a brand slogan to stick in people’s heads the way McDonald’s “I’m Lovin’ It” does. Mention the name, and watch how fast that little jingle—“ba-da-ba-BA-BAAA”—pops into someone’s mind. Since its launch in 2003, the “I’m Lovin’ It” slogan and jingle have become a cornerstone of the brand’s identity, weaving themselves into popular culture and everyday language. This audio instantly calls up crispy fries, quick comfort, and a feeling that’s surprisingly consistent across continents.
.avif "Modernized Branding: What Are Companies Doing Differently?")
Branding isn’t static ink on a billboard or a one-off Super Bowl ad anymore. It’s a fluid, evolving relationship between companies and their audiences—a multidimensional dialogue shaped by purpose, personalization, technology, cultural context, and community collaboration. We’ve entered an era where brand authenticity, societal impact, and the seamless integration of technology define success. This shift didn’t happen overnight; it’s the product of decades of changing consumer expectations, media fragmentation, and global market dynamics.
Highly successful entrepreneurs operate by principles that transcend industry or product. They set clear goals and guard their time fiercely, remaining lifelong learners to stay competitive. By learning how top business leaders operate, aspiring entrepreneurs can integrate similar patterns into their own routines, setting themselves on a path toward sustained success.
Becoming a successful young entrepreneur isn’t just about having a great product idea or a cool logo. It’s about cultivating a range of skills that make the entrepreneurial journey smoother, more strategic, and ultimately more rewarding. Being open to feedback, acknowledging mistakes, and adapting based on insights from customers and teammates fosters respect and trust.
Transitioning from influencer to entrepreneur can offer more freedom and control, allowing for the creation of real products or services. Making this change takes careful planning, strategic thinking, and a willingness to learn new skills.
The launch of Apple’s iPod in 2001 wasn’t just another gadget debut; it was a defining moment that signaled how simplicity could become a powerful marketing tool. Even as technology changes, the principle of presenting products as clear, empowering tools lives on in every Apple launch.
Niche: 101! Discover the top strategies for identifying profitable business niches in 2025, where emerging trends, shifting markets, and evolving technology create exciting new opportunities. Learn how to combine data, personal strengths, and cultural shifts to build a niche business that’s relevant, scalable, and future-proof.
%20(1).webp "From Ads to Tradition: Coca-Cola’s Santa and Holiday Branding")
Winter festivities carried a quieter aura, punctuated by candlelit gatherings and modest seasonal greetings. That iconic Santa did more than grace magazine pages and posters; it found its way into living rooms, influenced global brand aesthetics, and engraved an enduring mark on holiday marketing. In an age when brands scramble to create buzz, Coca-Cola’s Santa shows that authenticity, emotional resonance, and aesthetic consistency can transform an advertisement into an emblem cherished around the globe.
If you’re just starting out, you’ve got a million things on your mind—developing a product, finding your audience, setting up shop, and somehow making it all profitable. Crafting a detailed marketing plan might sound like yet another big project, but it doesn’t have to be complicated or lengthy.
-optimized.avif "Your Roadmap to Starting a Podcast: From Idea to First Episode")
Hey, if you’ve been sitting there thinking, “Maybe I should start a podcast,” trust me, you’re not alone. This year might finally be the moment when you, like so many others, decide to hit that record button and share your voice with the world. I mean, people are tuning in to podcasts all over the place, listening while commuting, doing chores, or even just relaxing on the couch. So, why not get a piece of that action?
Marvel Rivals has swept the gaming world off its feet. The game hit a staggering milestone—10 million players in just three days. That kind of success speaks volumes about its impact. Today we will discuss the aspects that attributed Marvel Rivals to this kind of success from its marketing to how it built a legacy.
2024 was a year where brands didn’t just play it safe—they rewrote the rules. Let’s take a closer look at the brands that made waves and set the bar for innovation. Here are the best branding success stories of 2024.
What are the best fast-food franchises to own in 2025? Learn how to choose the best franchise to own with insights into costs, benefits, and strategies for success in the fast-food and quick-service industry.
The business landscape is shifting quickly as 2025 begins. New technologies, changing consumer behaviors, and evolving workplace practices are creating opportunities for growth and innovation. For businesses ready to evolve, these trends offer the chance to thrive. Let’s explore the most impactful trends that are shaping the future of business for 2025.
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.
