5 Big Corporations with Strong Digital Marketing Strategies
Here are 5 big corporations that used strong digital marketing strategies that they employed to boost their success across the globe.
Latest Marketing Articles
Uber Marketing Strategy: How Uber And Uber Eats Turn Movement Into A Brand
Uber's marketing strategy blends a multi-sided platform, culture-driven campaigns, and collaborations. From Super Bowl spots and horror-movie promo codes to Skittles and “Tonight, I’ll be eating” celebrities, here is how Uber's strategy turns rides and delivery into a global brand engine.
Laneige Marketing Strategy: How A Lip Mask Built A Global Hydration Machine
Laneige's marketing strategy is built on hydration, sensorial flavors, and a lip franchise that refuses to slow down. From the lip products to smart Laneige collaborations with Boba Guys, Sephora, and K-pop culture, here’s how the brand turned glossy lips into global dominance.
Gap x Summer Fridays: Everything To Know About The Cozy-Girl Collab
Gap x Summer Fridays is here with a 20-piece loungewear collection inspired by cult-favourite skincare shades and self-care rituals. From the Summer Fridays x Gap Drop launch date to prices, sizing, and where to shop, here’s everything to know about the Gap and Summer Fridays collaboration.
The Biggest Wicked: For Good Brand Collaborations
The biggest Wicked: For Good brand collaborations turn Oz into something you can wear, burn, sip and collect. Here are the Wicked: For Good product brand collabs, beauty drops and merch that actually stand out.
How to Be Shown by AI in 2025: How to Show Up in AI Search Results & AI Overviews
AI summaries are reshaping search. Learn how to show up in AI search results and AI Overviews, protect your brand, and grow qualified pipeline in 2025.
Brand Positioning Examples: 25 Brands With Clear Messaging
See 25 brand positioning examples from B2B and consumer brands, plus a simple framework to sharpen your messaging and turn clarity into growth and revenue.
Essential Brand Collateral Every Company Needs in 2025
Buyers judge your company on its public materials. This brand collateral essentials in 2025 guide is your key to fixing a fragmented presence. Learn the core assets that ensure consistency and drive revenue. Stop losing trust in the research phase. Build tangible proof points today.
The Most Successful Record Companies Of All Time: How The Biggest Labels Built Empires
From Motown to Universal, the most successful record companies of all time turned songs into global brands. This deep dive looks at the biggest record labels by revenue and influence, the marketing behind the biggest record labels, and the record label success stories that still shape how music is sold today.
Marty Supreme Marketing: Timothée Chalamet’s New Movie Into An A24 Era
Timothée Chalamet’s new movie Marty Supreme is being rolled out like a fashion era, not a regular film campaign. Here is how the marketing of Marty Supreme in 2025 uses meta comedy, blimps, merch, soundtrack drops and live experiences to make Marty Supreme marketing one of the sharpest campaigns of the year.
UGG’s Marketing Strategy: How A Cozy Boot Became A Global Fashion Engine
UGG’s marketing strategy has turned a once polarising sheepskin boot into a global comfort fashion icon. This deep dive looks at the marketing strategy of UGGs, UGG’s growth strategy, the role of celebrities and TikTok in UGG’s success, and the most popular UGGs driving sales in 2025.
Nostalgia Marketing During The Holidays: Why Emotional Throwbacks Still Win
Nostalgia marketing has become one of the most powerful tools in holiday marketing, especially when it comes to nostalgic Christmas advertising. This guide explains the psychology behind emotional marketing at Christmas, the data that proves nostalgia works, and practical ways to use nostalgic holiday storytelling without feeling fake.
The Celebrity Christmas Ads Everyone Is Watching in 2025
From Macaulay Culkin’s Home Alone comeback to Mariah Carey’s Sephora spectacular and Seth Rogen’s hotline for Roots, the best celebrity Christmas ads in 2025 turn holiday campaigns into mini movies. Explore the biggest celebrity Christmas ads of 2025 and the celebrity Christmas campaigns everyone keeps replaying.
Inside Graza’s Marketing Strategy: Olive Oil As A Commodity
Graza has turned olive oil from a background commodity into a cult object in the age of food as status. This breakdown unpacks Graza's marketing strategy, from the squeeze bottle and playful branding to influencer seeding and omnichannel retail that drove Graza's success in a crowded category.
The Best Holiday Ads Of 2025: 10 Campaigns That Actually Hit
From rave infused tearjerkers to surreal luxury films and character driven retail spots, the best holiday ads of 2025 prove that emotion, craft and clear brand ideas still win. Here are 10 of the best Christmas ads of 2025, the brands with the best holiday ads in 2025, and what they tell us about the best holiday marketing campaigns in a noisy, AI heavy year.
Personal Brand vs Business Brand: A Practical Guide for Founders and Marketing Leaders
Compare personal brand vs business brand in 2025. See when each wins, how to run a hybrid strategy, and what founders and CMOs should do next in practice.
The Marketing Strategy of Dancing With the Stars: How a 20-Year-Old Show Won 2025
The marketing strategy of Dancing with the Stars has quietly turned a legacy ballroom show into one of TV’s hottest franchises again. By using multi-platform distribution, creator-led casting, TikTok-centric storytelling and fan participation, Dancing with the Stars 2025 shows how an old format can feel new and how to build a modern entertainment brand.
Human-First Marketing Pillars to Outperform AI Now and in the Future
With roughly half of the internet now written by machines, audiences are drowning in generic content. This guide breaks down why human-first marketing still wins, what the data says about trust and experience, and how to beat AI in marketing by doubling down on authenticity, brand experience and real human marketing.
Naming New Product Lines: A 2026 Brand Architecture Guide
A practical product line naming strategy to protect your core brand, reduce dilution risk, and keep your portfolio clear across web, UX, and sales.
Miu Miu's Marketing Strategy: How A Hyper-Feminine Aesthetic Drove Its 2025 Breakout
The marketing strategy of Miu Miu shows how a focused aesthetic and tight product universe can beat louder brand play. By leaning into a recognisable Miu Miu aesthetic, a set of viral Miu Miu staples and long term cultural projects, the brand turned Miu Miu branding into one of the strongest growth engines in luxury.
The Subscription & Marketing Strategy of Whoop’s Success: The Sleep-as-a-Service Model
Whoop’s success strategy is built on a sleep-as-a-service subscription model, where the band is just the gateway. By turning sleep, strain, and recovery into an ongoing subscription service, Whoop's marketing strategy targets “health obsessives” with coaching, community, and always-on insights rather than a one-time gadget sale.
McDonald's x The Grinch 2025: How Holiday IP Takeovers Help Fast Food Win
McDonald's x The Grinch shows how a fast-food giant can turn limited-time McDonald's Holiday menu items into a full seasonal event. By pairing nostalgic McShaker Fries, an adult Happy Meal format, and a multichannel campaign, the collaboration uses holiday IP to pull traffic, social buzz, and brand warmth into one simple offer.
Inside The Goop Empire: How Gwyneth Paltrow’s Brand Turned Wellness, Content, And Controversy Into A Business
The Goop empire started as Gwyneth Paltrow’s weekly newsletter and became a global wellness and lifestyle business. Here’s how Goop’s marketing strategy blends content, commerce, and controversy to build Gwyneth Paltrow's brand into a multi-channel powerhouse that fans love and critics can’t ignore.
The Most Successful Coffee Brands Of 2025: How Roasters Sell Ritual And Origin
The most successful coffee brands 2025 are not just selling a buzz. High-end coffee companies are winning by turning daily ritual, provenance, sustainability, and smart coffee marketing into the main product, from Blue Bottle and Onyx to Chamberlain Coffee and global specialty players.
Target x ChatGPT App Partnership: How AI Curates Smarter Carts and Higher-Value Orders
The new Target x ChatGPT app brings Target’s catalog directly into conversational AI. Here’s how the Target x ChatGPT partnership could quietly rewrite the e-commerce recommendation engine, shifting retail from static “you may also like” rails to dynamic, context-aware shopping journeys.
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