Latest Marketing Articles

The Intersection of UX and SEO: Why Your Website Design Matters for Rankings

Website design can make or break your search engine rankings. Here’s what you should know about its impact on SEO, plus some best practices to consider.

From Click to Stay: Comparing the Design DNA of Booking and Airbnb

In the crowded world of travel apps, Booking and Airbnb aren’t just names, they are benchmarks. They’ve transformed how millions plan, book, and experience travel. But their success isn’t just about inventory or prices. A big part of the reason they lead is how they’re built, how they feel, how easy they are to use.

The Role of Learning and Personal Growth in Purpose-Driven Branding

Businesses today are more than just selling goods and services; they are also about having a purpose. More than ever, people, especially college students, are interested in businesses that stand for something important. Purpose-driven branding is a way to make a brand's mission about making a difference, whether that's in society, the environment, or certain communities. College students who want to work or start their own businesses need to know how to use purpose-driven branding and how learning and personal growth may help it flourish.

• Marketing

Best Halloween Campaigns of 2025: Brands That Win at Campaigning the Season

From Fanta’s horror-icon takeover to Burger King’s Monster Menu and Heinz’s jet-black mayo, the best Halloween campaigns of 2025 mixed product drops, pop-ups, and IP tie-ins. Here are the Halloween campaigns 2025 that stood out—and why they rank among the best Halloween campaigns this year.

• Business

Brand Audit Checklist 2025: Brand Auditing Essentials to Measure What Matters

A thorough, practical brand audit checklist you can run end-to-end. Use it as a checklist for brand auditing and a field guide to brand auditing essentials—covering strategy, identity, UX, accessibility, content, SEO, social, PR, paid media, CX, data governance, and competitive context.

Popular Business Trends for Workforce Management

As companies face changing demands from their employees and the market, they are finding new ways to improve efficiency and satisfaction. A modern workplace is not just about filling positions; it's about creating an environment where both the organization and its staff can prosper. Companies are employing various strategies to meet the needs of their teams, resulting in a more engaged and productive workforce.

Marketing Degree Requirements in 2025: Credits, Courses, Costs, and Career Paths Explained

Explore 2025 marketing degree requirements in one guide, covering credits, coursework, costs, AI tools, and career paths from entry to leadership.

• Marketing

The Marketing Strategy of Target in 2025: The Playbook of Target's Mass Appeal

The marketing strategy of Target in 2025 leans on loyalty (Target Circle and Circle 360), tentpole savings events, retail media (Roundel), marketplace expansion (Target Plus), and headline-driving Target collaborations. This source-linked breakdown shows how Target’s marketing strategy turns programmed moments into traffic, margin, and cultural buzz.

• Marketing

The Most Expensive Commercials of All Time

From Chanel’s $33 million mini-movie to Amazon’s $26 million Super Bowl buy, this list unpacks the most expensive commercials in history with verified production or airtime costs—and why they’re still cited among the most valuable commercials ever made.

Moving company digital marketing strategies drive consistent inquiries and lasting loyalty

Moving is far more than a logistical service; it is a deeply personal and often stressful life event. For customers, it represents a significant transition, and the company they choose becomes a temporary guardian of their most valued possessions.

Vidwud AI – Transforming the Future of Digital Creativity

In today’s fast-paced digital world, artificial intelligence is no longer just a buzzword. It has become a powerful tool that reshapes how we create, design, and interact with online platforms. One of the most innovative solutions making waves in this space is Vidwud AI a platform designed to bring creativity and convenience together for professionals, businesses, and everyday users.

The Power of Cohesive Branding in Building Lasting Customer Loyalty

In an increasingly crowded and competitive marketplace today, customers have more choices than ever before.And with the convenience of a single finger tap on their mobile devices, they can easily purchase any product or service from one brand instead of another. So how can you ensure you have this customer’s loyalty? Of course, the quality of your product or service is key. But it matters just as much how this customer feels about your brand, if they can count on you to deliver this feeling consistently, and how much they trust you. This is where the magic of an effective, cohesive brand can have a major impact.

Content Length Best Practices For Roofing Websites

Roofing websites compete for attention in crowded markets. Service areas overlap, materials are similar, and pricing rarely differs dramatically. What often makes one roofer more visible than another is the quality and depth of their website content.

• Marketing

The Most Expensive Rebrands of 2025

The most expensive rebrands of 2025 weren’t just new logos—they were mass rollouts across packaging, stores, fleets, and digital systems. This roundup spotlights the most visible, high-scope overhauls and the brands that invested in a rebrand in 2025, with identity-changing impact!

Silent Hustle: Make Money from Home Without the Stress

Lower temperatures outside encourage staying home more often, which often leads to feelings of grumpiness or restlessness. Many people fill this void with additional activities, hobbies, or even use this spare time for some extra work.

• Educational

Branded House vs House of Brands: How to Choose the Right Brand Architecture in 2025

The definitive guide to brand architecture—branded house vs house of brands—with hybrid and endorsed models, pros and cons, examples (P&G, Unilever, Marriott), SEO and cost impacts, and a step-by-step decision framework.

• Marketing

Most Expensive Marketing Campaigns of 2025

From Super Bowl splurges to multimillion-dollar brand films and city-scale stunts, this roundup spotlights the most expensive marketing campaigns of 2025 — and why these richest marketing campaigns of 2025 also ranked among the most valuable marketing campaigns of 2025.

Why London Entrepreneurs Trust Professional Company Formation Services

Have you ever questioned yourself why there are a lot of entrepreneurs in London who choose professional help in forming their companies instead of doing everything by themselves? 

Top Advantages of Using a Single Codebase for Android and iOS Apps

As new digital technologies move fast, organizations want mobile apps that can run on Android and iOS without any differences. But it is costly, time-consuming, and wasteful to develop and maintain two applications. That is why companies are turning to cross-platform development — an approach wherein developers develop applications by employing a shared codebase that can run on both platforms.

Digital Marketing Tactics That Help Healthcare Services Stand Out

In a rapidly evolving digital landscape, healthcare organizations must leverage innovative marketing tactics to attract and retain patients effectively. Contemporary consumers are more empowered than ever, demanding better accessibility, information, and engagement from healthcare providers. Hence, deploying effective digital marketing strategies has become important for healthcare services looking to stand out. This article explores various tactics that can help healthcare businesses improve visibility, enhance patient engagement, and drive growth.

• Marketing

Tips for Improving Online Visibility: The Business SEO Playbook for 2025

Want more customers to find you? This beginner-friendly guide lays out the best seo practices for business visibility with clear, practical SEO tips for improving online visibility—from content and site structure to speed, structured data, local search, links, and measurement.

• Marketing

Best Fall Marketing Campaigns 2025: 10 Standouts That Defined Fall

The best fall marketing campaigns 2025 combined timely launches, creator-ready content, and clear product value. Here are 10 of the best campaigns—what happened, why it worked, and what you can borrow.

How AI Content Saves Time While Strengthening Brand Identity

Content is no longer just about delivering information, it defines how brands are discovered, trusted, and remembered. Yet maintaining consistency across search engines, social platforms, and large language models (LLMs) like ChatGPT, Gemini, and Claude has become increasingly complex. The process still demands hours of manual research, planning, and production, making it difficult for teams to scale without losing quality or cohesion.

The Art of Astrophotography: Capturing Pin-Sharp Images of the Cosmos

Have you ever gazed up at a clear night sky and felt a profound sense of wonder? The intricate details of a nebula or the faint, spiralling arms of a distant galaxy are a truly captivating sight.