Super Bowl 2025 Recap: Eagles, Kendrick Lamar, Ads and New Orleans Impact

Super Bowl LIX took place on Sunday, February 9, 2025 at the Caesars Superdome in New Orleans. What began as a Chiefs-Eagles rematch ended with Philadelphia defeating Kansas City 40–22, while the broadcast, halftime show, commercials, and host-city activity made the event one of the largest sports and media moments of the year.

The game also shows why the Super Bowl sits at the intersection of sport and entertainment marketing around live events. Football supplied the core drama, but music, advertising, streaming distribution, tourism, hospitality, and celebrity culture expanded the audience far beyond the teams themselves.

Super Bowl LIX Result: Eagles 40, Chiefs 22

The Kansas City Chiefs and Philadelphia Eagles met again after facing each other in Super Bowl LVII. This time, Philadelphia controlled the game. The Eagles built a 24–0 halftime lead and finished with a 40–22 victory, denying Kansas City a third consecutive Super Bowl championship. Quarterback Jalen Hurts was named Super Bowl LIX MVP after throwing for 221 yards and two touchdowns and rushing for 72 yards and another score, according to the NFL.

Where Super Bowl LIX Aired in the U.S. and Canada

The viewing information is now historical rather than a current guide. In the United States, the game aired nationally on FOX and streamed on Tubi and other digital properties. Nielsen later estimated an average audience of 127.7 million viewers, then a Super Bowl and single-network telecast record. The broadcast peaked at 137.7 million average viewers during one 15-minute interval.

In Canada, the game was available through CTV, CTV Two, TSN, and streaming options that included DAZN. Those links remain useful as records of how the 2025 game was distributed, but pricing and current rights can change from season to season.

National Anthem and Pre-Game Performances

New Orleans music was built into the pre-game presentation. The National Anthem was performed by Jon Batiste. Trombone Shorty and Lauren Daigle performed “America the Beautiful,” while Ledisi performed “Lift Every Voice and Sing.”

Halftime Show: Kendrick Lamar and SZA

For the Super Bowl halftime show 2025, Kendrick Lamar headlined with SZA appearing as a guest. The NFL had announced SZA before the game, and the completed show became another example of how a halftime performance can extend a sports broadcast into a much larger music and culture event. The NFL later reported that Lamar’s halftime show averaged 133.5 million viewers.

Advertisers and Super Bowl LIX Commercials

Commercial breaks remained a major part of the event, with consistent branding competing for attention in a crowded entertainment environment. FOX reported that 30-second Super Bowl LIX spots reached a record $8 million and sometimes more. The existing Super Bowl commercials 2025 tracker and the pre-game list of expected advertisers show how the lineup developed around the game.

1. Stella Artois
   • Stella Artois ran the 60-second “David and Dave” spot starring David Beckham and Matt Damon. Anheuser-Busch described the commercial as the launch of its “For Moments Worth More” campaign (Anheuser-Busch).
   • The spot used celebrity comedy and lifestyle positioning to support an approachable brand personality and positioning rather than relying only on product claims.
2. FanDuel
   • FanDuel’s Super Bowl Sunday activation centered on Peyton and Eli Manning in “Kick of Destiny 3.” The company said the live kicking competition was scheduled for the FOX pregame show, with related campaign spots around the event (FanDuel).
   • The execution was celebrity-driven and comedic, but it was also a gambling promotion with age and jurisdiction restrictions.
3. TurboTax
   • TurboTax’s 2025 creative sat inside its broader “Now This Is Taxes” campaign. Intuit launched that campaign in December 2024 to promote mobile-first and assisted tax-filing experiences (Intuit).
   • The campaign used a lighter tone to make a complicated service feel easier to understand.
4. PepsiCo
   • The pre-game version of this article expected Pepsi Zero Sugar and Lay’s. PepsiCo’s actual Super Bowl LIX in-game lineup featured Doritos, Lay’s, and Mountain Dew. PepsiCo’s own recap highlighted Doritos’ Crash the Super Bowl winner, Lay’s “The Little Farmer,” and the Mountain Dew Baja Blast commercial (PepsiCo).
   • The correction matters because a forecasted advertiser list should not be left as if it were the final broadcast record.
5. General Motors (GM)
   • The original preview expected a General Motors ad, but that expectation did not materialize as a national in-game Super Bowl LIX spot. Adweek’s postgame review noted that Jeep and Ram were the only major automakers to advertise nationally during the game (Adweek).
   • This is a useful reminder to separate pre-game advertiser reporting from the final broadcast lineup.

Commercial Costs, Consumer Spending, and Marketing Measurement

The 2025 game confirmed the Super Bowl’s pricing power with advertisers, but an $8 million media placement is not the same as a measurable business result. Brands still have to evaluate reach, search demand, direct traffic, engagement, conversion, sales lift, and longer-term brand effects. That is why marketing measurement beyond impressions matters after a major awareness buy.

For historical context, CBS reported that planned U.S. consumer spending around the 2024 Super Bowl reached a record $17.3 billion according to the National Retail Federation. That 2024 figure is useful background, but it should not be treated as measured 2025 spending. Marketers comparing the creative evolution can also revisit Brand Vision’s Super Bowl 2024 marketing examples.

Attendance and New Orleans Economic Impact

The NFL’s 2025 Record & Fact Book lists Super Bowl LIX attendance at 65,719. That is a better historical measure than estimating ticket revenue from generic resale ranges. The original NFL tickets here page is preserved as part of the article’s original event context.

The host-city effect also turned out to be larger than the preview suggested. A Louisiana State University study publicized by Louisiana Economic Development estimated $1.25 billion in statewide economic activity, including $658 million in visitor and vendor spending, 9,787 jobs supported, $395 million in wages, and $82.7 million in state and local tax revenue. The event also brought 115,000 total attendees across Super Bowl-related activity, including 100,000 visitors from outside Louisiana.

For New Orleans, that connection between event demand, hotels, restaurants, attractions, and destination visibility is a clear example of travel and hospitality marketing operating around a major cultural event. The 2025 game was the 11th Super Bowl hosted by New Orleans, tying Miami’s hosting record.

Super Bowl LIX at a Glance

• Date: Sunday, February 9, 2025
• Location: Caesars Superdome, New Orleans, Louisiana
• Result: Philadelphia Eagles 40, Kansas City Chiefs 22
• MVP: Jalen Hurts
• Attendance: 65,719
• Average U.S. audience: 127.7 million viewers

What Super Bowl LIX Meant for Marketers

Super Bowl 2025 combined a decisive championship result with record television reach, a widely watched Kendrick Lamar and SZA halftime show, premium advertising inventory, and measurable host-city spending. Its value to marketers is not that every brand needs a Super Bowl-sized budget. The useful lesson is how one live event created many connected touchpoints across broadcast, streaming, social, music, retail, travel, and local experiences.

That makes the event a useful case study in integrated campaign planning. The strongest next step is not simply to chase a larger audience, but to decide what the audience should remember and how each channel will reinforce it. For teams evaluating that kind of campaign architecture, a marketing consultation can help connect positioning, channel roles, creative, and measurement before media spend begins.