Latest Marketing Articles

How Reselling Platforms and Cross-Listing Tools Are Changing the Future of E-Commerce

E-commerce has changed the global shopping and selling scene into an extraordinary tech-savvy marketplace. These resellers and small business owners have redefined online selling over the past years with the help of online tools. This has resulted in the online marketplace becoming rather crowded, and catching the eye requires footwork. And that is exactly what modern-day reselling platforms and cross-listing tools have achieved, giving sellers power and reach through automation.

Digital Transformation Strategy, Decoded: What the Data Shows

Learn how digital transformation frameworks and roadmaps drive business results. NoCramming’s research reveals what separates digital leaders from the rest.

Which AI Slide Maker Delivers Better Team Collaboration?

With the ever-busy work environment in the modern world, the need to develop a professional, clean PowerPoint presentation has become a daily requirement in most positions. But then again, to tell the truth, the process of turning an idea into a set of beautifully designed slides can consume a lot of time and energy.

Building Brand Loyalty Through Sustainability

Read on to discover how green initiatives and sustainability can help boost your brand image and cultivate customer loyalty.

5 Ideas That'll Help Your Business Unlock Its Full Potential

The digital revolution has transformed how businesses operate, yet many companies still leave tremendous opportunities on the table. While competitors race ahead with cutting-edge solutions, others struggle to keep pace with evolving market demands. The difference often lies in recognizing and maximizing business potential – the untapped capacity that exists within every organization.

The Rise of AI Image Upscalers: How Artificial Intelligence Is Redefining Image Enhancement in 2025

In the age of ultra-high-definition displays, digital marketing, and content creation, image quality matters more than ever. Whether you’re a photographer restoring old photos, a designer enhancing visuals for a campaign, or a business optimizing product images for e-commerce — clarity, detail, and resolution can make or break first impressions.

How Strategic Web Design Impacts Business Growth in 2025 and Beyond

Have you ever thought about how some websites feel so smooth to use, while others just confuse you? A lot of that comes down to how the website is planned and built. For businesses in 2025 and beyond, web design is not just about looking neat; it's part of how they grow, connect with people, and keep things running smoothly.

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The 10 Most Famous Brand Competitors Of All Time: Biggest Brand Wars

From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.

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How Hatch Turned Doomscrolling Into A Horror Marketing Campaign That Converts

Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.

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Why Your Brand Needs a Newsletter: A Guide on Marketing Newsletters

A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.

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The 10 Most Recognizable Brand Mascots of All Time

From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.

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Top 10 Marketing Rebrand Failures: Ten Rebrands That Backfired and Why

The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.

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Why Every Marketing Campaign Should Include a Press Release

A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.

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Grammarly Has Become Superhuman: Inside the Rebrand, New Suite, And AI Direction

Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.

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The Most Expensive Logos of All Time: Beyond The Design Fee

Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.

Modernizing Compliance Strategy: How Technology Drives Business Success

For today's quickly paced business landscape, one complies with regulation not only by strategy. Tougher rules, risks, and greater stakeholder review require firms to comply more fully with rules. These organizations can be more agile using compliance technology. They can reduce risks and gain a competitive advantage.

Stunning Stones for Unique Engagement Rings

Start with the stone, and the ring will follow. That is how you create a unique gemstone engagement ring. Each gem carries its own mood. Some feel dreamy, some bold, some a little mysterious. Choose the one that makes you stop and stare, then build the rest around it. Here are four beautiful directions to help you picture the final piece on your hand.

Paper Bags Are Back and They're Not What You Remember

Tired of flimsy bags that harm the planet? Today, paper bags are stronger and safer for the environment. This blog shows how modern paper bags help with waste reduction and sustainability.

Why Transparency Is Crucial in Web3

The future of brand equity in Web3 isn’t only technical. It’s cultural.Yes, protocols need speed, security, and composability. But the signal that separates durable projects from short-lived speculation is something older than code and more fragile than capital: trust. And in a permissionless, public-by-default environment, trust is earned through one behavior above all others—transparency.

How to Find and Hire a Web Developer That Fits Your Project

Whether you're launching a new website, updating an existing one, or building a custom application, finding the right web developer is crucial for success. A skilled freelance web developer can bring your vision to life while staying within your budget and timeline. In this guide, we'll walk through the steps to identify, evaluate, and hire the perfect fit for your project.

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Dove Marketing Strategy Explained: How “Real Beauty” Campaigns Redefined a Global Brand

Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.

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Lululemon x NFL Collaboration 2025: The Athleisure Takeover

Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!

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How Böcker Turned the Louvre Heist into a Hit: From Crime Scene to Campaign

How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.

Why Every Brand Should Study Its Competitors’ Follows

Everyone watches everyone else online. Brands do it too, even if they never say it out loud. The public nature of social media makes it easy to see whom a company follows, who they unfollowed, and which brand/influencers they suddenly interact with. Those little movements may not seem like much, but they speak a dozen words about direction and priorities than a polished press kit could ever speak.