Poppi Marketing Strategy: Redefining Soda Culture In 2024
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Latest Marketing Articles
Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon Launches A Grocery Subscription Service For Prime Users
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Cybersecurity 101: Why Every Single Business Needs Cyber Threat Awareness
Effective, contemporary cybersecurity awareness forms the cornerstone of data security for businesses. Consequently, given its significance, its absence could harm your business in a variety of ways. So just what is cybersecurity awareness? And why does your business need it?
Geofencing vs. GPS Tracking: Understanding the Differences
Curious about which tools are the most potent for marketing and growth today? At the top of the list are geofencing and GPS tracking. Even though GPS tracking and geofencing are often used interchangeably, it is important to note their differences.
Influence of AI Development Services on Marketing Effectiveness
There have been a lot of big changes in marketing since artificial intelligence (AI) development services came out. Artificial intelligence is changing how companies talk to customers, making experiences more personal, and making campaigns work better.
Will Bitcoin Reach Another All-Time High in 2024?
Will Bitcoin exceed its holders' expectations in 2024? Read the article to find out the BTC value forecast for the near future.
Tips for Swapping Cryptocurrencies Profitably In 2024
When done correctly, cryptocurrency trading can be profitable. Find out how to trade cryptocurrencies profitably. Tips for both advanced traders and beginners.
Boost Your Brand on LinkedIn: Effective Link Building and Visibility Strategies
This guide covers LinkedIn’s evolving marketing strategies and how business owners of all sizes can leverage them to increase brand awareness and establish a more prominent digital footprint.
New York Jets Rebrand and Modernize Classic Design
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
IKEA New Gaming Furniture Is Launching This September
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
How to Market Your Finance Blog In 2024
Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.
7 Essential Tools for Email Campaign Success
Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article.
The Importance of App Development in Brand Perception
With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.
Enhancing Customer Experience: 8 Best Strategies
This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.
Top 10 Gym Marketing Strategies To Stand Out in 2024
Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.
Consulting for Cloud Migration Is Necessary for Your Digital Transformation Project
Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.
NBA Marketing Strategies And 4Ps In 2024
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder Marketing Strategy
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
Tarte's Influencer Marketing Strategy: A Double-Edged Sword
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique’s Marketing Strategies
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
Skims Is Running Its First National TV Ad Campaign, "Skims Lab."
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso Marketing Strategies That Led To Global Success
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
The Complete Guide to GDPR Compliance for Marketing in 2024
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
Marketing Tactics Beyonce Utilized for her New Album
Beyoncé released the highly anticipated Cowboy Carter album at the end of March this year. With this album being so successful, the marketing methods used sparked much attention. The initial move to promote her album was put out via Instagram on her story exactly one week before the album came out to the public.
House of the Dragon's New Season Marketing
"House of the Dragon" is back for its highly anticipated second season, and fans of the Game of Thrones universe are buzzing with excitement. As the prequel series to the beloved "Game of Thrones," "House of the Dragon" dives deeper into the rich and tumultuous history of Westeros, offering more of the gripping storytelling and intricate characters that have captivated audiences worldwide.
The Incredible Marketing Approach Taken by Billie Eilish For Her New Album
Billie Eilish released her new album, "Hit Me Hard And Soft." this year on May 17 and with the help of her brother Finneas it is out and has been a big hit. The album emphasizes eco-friendliness, as Billie made the entire production process a sustainable and successful one. From recording to packaging, from environmentally friendly materials and measures to innovative designs from recycled materials and print done by ink that is eco-friendly.
Bridgerton Season 3: Global Excitement and Marketing Insights
The compelling plot and eye-catching costumes are not the only reasons Bridgerton was a smashing success. It's a masterclass in marketing that resonated with a broad audience, transforming the show into a cultural phenomenon. With the release of season 3 this year, Netflix has spared no effort in building anticipation and excitement. The marketing strategy included regal collaborations, global tours, and character teasers, all designed to keep the audience engaged and eagerly awaiting the next chapter. These efforts have cemented Bridgerton's place in the cultural zeitgeist, showcasing the power of strategic marketing in the entertainment industry.
Exploring the Content Landscape: UGC vs. Brand-Generated Content vs. Influencer Content
In the realm of content creation, brands have numerous options to explore, from branded content and user-generated content (UGC) to influencer collaborations. However, navigating this complex landscape can be challenging, making it difficult to determine which types of content will effectively drive conversions for your brand.
Maximizing Brand Exposure: How to Benefit from the 2024 Paris Olympics
The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.
Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?
Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.
Unlikely Allies: Deadpool, Wolverine, and Heineken Join Forces in New Collaboration
Heineken is no stranger to the Marvel Cinematic Universe, and they're making a grand return with an exciting new collaboration to promote the upcoming Wolverine and Deadpool movie, set to release on July 26, 2024. Get ready to ditch bitterness as these two iconic superheroes crack open a beer together.
Decoding the Distinction: Marketing vs. Public Relations Agencies – Finding Your Perfect Match
The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.
Unlocking Success: Affiliate Marketing 101
Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits.
From Pixels to Perfection: The Transformative Journey of CGI in Marketing Campaigns
Have you come across advertisements that are puzzling and appear surreal? Your eyes are not playing tricks with you, this is just CGI (computer-generated imagery).
The Smoothie Strategy Continues: Erewhon and Kendall Jenner Peaches & Cream Smoothie
Imagine strolling through Erewhon, the famed LA grocery store where ordinary shopping takes on a whole new meaning. Here, $20 for a bottle of water or $27 for tuna sushi isn't just a price tag; it's a lifestyle choice embraced by the daily flock of patrons.
Amazon's Summer Beauty Haul Is Coming Back In 2024
It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.
Coca-Cola Marketing Strategy: A Comprehensive Case Study
Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.
Liquid I.V.'s Rebranding with Unilever Sets a New Standard For Beverage Supplements
The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.
Top 10 Brand Collaborations Of 2024 - So Far
In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.
Domino's "You Tip, We Tip," Campaign Earns You A Tip If You Tip.
You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.
Tesla Fires Entire Marketing Department in Recent Layoffs
It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.
Poppi Marketing Strategy: Redefining Soda Culture In 2024
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Kendall Jenner and Emma Chamberlain Collaborate To Launch A Limited Edition Tequila Espresso Martini Kit
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon Launches A Grocery Subscription Service For Prime Users
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
New York Jets Rebrand and Modernize Classic Design
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
IKEA New Gaming Furniture Is Launching This September
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
NBA Marketing Strategies And 4Ps In 2024
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
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