
8 Old School Marketing Tactics that still do the job!
While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look...

While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look...

Marketing as a startup company can be intimidating - but the right strategy can help you breathe easier as you move forward in 2021

Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.

Google maintains its rank as the #1 most visited site in 2022. To be found, your website must rank highly in the Google search algorithm.

Here are ten design trends of 2021 to get inspired by for your next website.

Being able to skillfully and effectively market online is a vital tool students will need if they want to be successful in today’s competitive job market, whatever their industry. From analytics to strategy, courses on online marketing will give students an upper hand over the competition when applying for jobs. At the same time, these courses will also prove to be very valuable to students who are building their own websites, blogs, or programs and want to be able to market their digital properties. The following are five of the best online marketing courses for students looking to increase their digital marketing savvy.

When establishing a mobile presence for your company or organization, one of the crucial decisions you'll face is whether to create a mobile app for users to download, a mobile website, or both. This choice hinges on several factors, including your target audience, budget, intended purpose, and required features. At first glance, mobile websites and apps might seem very similar, but the best option for your needs will depend on these key considerations.

Creating a highly successful website involves several key strategies focused on attracting visitors, providing value, and building trust. A website is the cornerstone of an organization's online presence, but not all websites are created equal. Some excel at drawing in visitors, engaging users, and driving conversions, while others struggle to make an impact.

Search engine optimization is the process of making your website faster, more user-friendly, and more trustworthy to improve its ranking and visibility on search engines like Google. SEO services are offered in order to perform an online audit to see where your website needs the most work. SEO is crucial, as it drives more traffic, generates leads, attracts customers, and increases revenue for your business. Even simple SEO strategies can provide a substantial return on investment. Additionally, SEO enhances brand awareness, builds relationships with potential customers, and establishes you as a credible expert in your field. Here’s why mastering SEO is essential for success in today’s digital world.

When assessing what makes a product stand out, consider its impact when displayed alongside competitors on a store shelf. Product packaging isn’t merely protective; it wields significant influence over consumer choices. Imagine standing in a store aisle, surrounded by a sea of colours and shapes. These visual cues have an impact on decision-making, whether one is devoted to a reputable brand or curious about something new. Understanding these dynamics helps unravel what drives consumer choices and affects purchasing behaviour.

Have you ever noticed that many of the brands we interact with daily are part of a larger corporate family? Despite their apparent competition, these brands often share common ownership, revealing surprising connections behind the scenes.

With Father’s Day just around the corner, brands are gearing up with their latest advertisements to captivate consumers and showcase their products. Worldwide, companies are recognizing the significance of fathers by using storytelling to pay tribute to their impact on our lives. They're not just aiming to sell products but to connect emotionally with their audiences.

In today's society, accessibility has become a crucial topic that impacts every aspect of life. Making sure that both digital and physical spaces are accessible to everyone is essential for fostering inclusivity and equal opportunities. Initially, it may appear challenging to create a brand that serves everyone, and you might wonder why it is necessary. This article will dive into the significance and objectives of accessibility regarding the WCAG, AODA and ADA, particularly in the context of digital environments and branding.

Optimizing your web presence to secure a top spot in search engine results pages (SERPs) is paramount. However, a new optimization frontier has emerged with the rise of artificial intelligence (AI) platforms like ChatGPT, among others.

Here we discuss the top 14 HTML meta-tags that are very important for the optimization of your site, ensuring that each point is effective for your website’s traffic.

Your domain name is your digital storefront, virtual handshake, and first impression of your brand in the busy world of online presence. When it comes to choosing the perfect domain name, it's similar to selecting the ideal location for a physical store. By using this comprehensive guide, you will be able to navigate the complex process of selecting a domain name.

You want that bounce rate as low as possible because it essentially shows that your site is pulling in not only potential customers with high-quality content but also keeping their interest sustained, whether it be in your content, smooth navigation, or even the proper functioning across different screen-sized devices. This means that the most successful websites have low bounce rates, which goes without saying.

Link building remains a crucial strategy for enhancing website visibility and authority. In 2024, the emphasis has shifted from merely accumulating links to focusing on the quality and relevance of those links. This article explores 20 essential do’s in link building, providing insights into both effective strategies and common pitfalls.

The Chinese government has ordered Apple to remove a number of popular messaging and social media apps, such as Meta's Threads and WhatsApp, from the Chinese App Store.

Ever wondered what goes into the pricing of a WordPress website? Let's break down the 13 crucial factors you need to know!

People are starting to notice a trend in grocery shops and consumer goods: shrinkflation.

Let's delve into 15 UX/UI trends for 2024 that are poised to leave a lasting impression on your audience.

In this guide, we'll explore the intricacies of Google Analytics, from its fundamental concepts to advanced features, helping you leverage its full potential to maximize revenue and stay ahead of the game.

Google Ads, a cornerstone of online advertising since its inception in 2000, has evolved into a powerhouse platform with over 2 million marketers vying for consumer attention.

User experience (UX) is a key factor in the success of digital projects, which shows how important it is to use good strategies to keep users completely engaged and happy.

Creating an effective Call to Action (CTA) Contact Us page on your website requires careful consideration of key elements that not only engage visitors but also seamlessly guide them towards reaching out.

No specific cancer type has been announced. Her cancer treatment began late February.

Thinking about starting your own business can be both exciting and intimidating. However, those who are contemplating establishing their enterprise in Maryland are in for a pleasant surprise.

The famous beer brand Corona recently announced a big change in how it markets itself. After having rapper Snoop Dogg as the face of its "La Vida Mas Fina" campaign for three years, which was very successful, the brand is changing its creative direction by putting actor Pedro Pascal in his place.
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