Brand Vision Insights

Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.

People are starting to notice a trend in grocery shops and consumer goods: shrinkflation.

A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.

Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.

Users no longer need to make an account to use ChatGPT as of Monday, April 1.

Spotify is likely to make yet another pricing change, indicating a significant departure from its long-standing monthly fee, which may irritate its loyal users.

The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."

With the VisionOS 1.1 update, spatial personas are now available in all SharePlay-enabled apps.

These 12 brand pranks, which ranged from health-related partnerships to made-up products, made people laugh and showed how powerful humour can be in marketing.

An updated version of the Grok chatbot, developed by industry leader xAI, is expected to be released this week.

The album achieved a remarkable milestone on Spotify, becoming the most-streamed album of 2024 within just one day of its release. It gathered an astonishing 76.13 million streams.

After more than 20 years, Lamborghini has finally introduced a new logo, signalling a new transformation.

OpenAI has developed a voice cloning tool called Voice Engine, which allows users to create a synthetic voice based on a 15-second sample of someone's voice.

Miniso has become a popular place for people to shop who want to save money without giving up style or quality.

This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.

Lego, the iconic toy brand that has captured the hearts and imaginations of generations, owes much of its success to its meticulously crafted marketing strategy.

The famous sandwich cookie Oreo has become a beloved snack around the world, thanks in large part to a carefully thought-out marketing plan.

Let's delve into 15 UX/UI trends for 2024 that are poised to leave a lasting impression on your audience.

In this guide, we'll explore the intricacies of Google Analytics, from its fundamental concepts to advanced features, helping you leverage its full potential to maximize revenue and stay ahead of the game.

With the release of a new app for Amazon One, a service that lets you pay with your palm, Amazon has taken another step forward in its mobile payment technology.

LinkedIn is testing a separate video stream, which will improve the user experience.

Messi has made a surprising decision to team up with Mark Anthony Brands, the company responsible for well-known drinks such as White Claw Hard Seltzer and Mike's Hard Lemonade.

Amazon Pharmacy recently increased the range of services it offers by adding same-day prescription delivery in New York City and the surrounding Los Angeles region, further solidifying Amazon's leadership in the e-commerce and delivery services sectors.

Florida has recently enacted a new law called House Bill 3 (HB 3), which brings about significant changes to how children under 14 can access social media.

It's hardly surprising that LVMH, a company well-known for its production, has become a major sponsor of the 2024 Summer Olympics in Paris.