AI Brand Visibility Tracking Tools: Comprehensive Guide 2025

Millions now turn to AI search engines (like ChatGPT or Google's SGE) for recommendations, so brands can be mentioned—or omitted—without any click-through to your website. Traditional rank tracking is not sufficient here, since it will not tell you if an AI assistant is citing your brand or favoring a competitor. This guide explores modern AI brand visibility tracking tools designed to fill that gap.

What Counts as “Visibility” in AI Search?

In AI-generated answers, brand visibility can take several forms. The most obvious is a direct mention—your brand name or product is explicitly cited in the response. Still, AI bots can also refer to your brand indirectly or paraphrase your product without actually naming you. The best AI brand visibility analysis tool captures such subtleties. 

At the same time, every AI framework has its own "information" and techniques for generating answers. Google's Search Generative Experience (AI Overviews) take quotes from top web results, whereas the answers of ChatGPT are based on its preparation information (and sometimes plugins or browsing). 

More recent models of AI brand analysis tools like Gemini (Google's LLM) and assistants like Claude or Bing Chat (Copilot) also have their own biases and data cutoffs. A brand that is highly visible on Perplexity (which cites real-time sources) might not appear in GPT-4's responses because of knowledge cutoff dates or a lack of training data.

Another aspect is how your brand is being mentioned. Branded references are where the AI explicitly mentions your company or product by name (e.g., "ExampleCo has one of the best solutions…"). Unbranded mentions can describe a solution like yours without naming you, or quote your content (like a statistic in a blog) without crediting you. Leading AI brand visibility tracking tools will pick up on both.

Comparison Table of AI Brand Visibility Trackers

To quickly compare the AI brand visibility monitoring tools covered in this guide, the table below summarizes their core focus, supported AI platforms, standout features, and ideal user base.

‍

Key Features to Look for in AI Brand Visibility Tools

When evaluating the best AI brand visibility tool, look for the following capabilities:

• Multi-platform AI tracking. The tool of your choice has to monitor numerous AI search engines and chatbots. At least ensure it covers ChatGPT and Google's AI summaries, since they are well-known.
• AI SERP snapshot & context capture. The AI "results" are ephemeral conversations, in contrast to SEO. A good AI brand visibility tool will take AI SERP snapshots or logs of answers to show you exactly how your brand was referenced (or not).
• Brand mention detection (linked & unlinked). The tool must detect both direct brand mentions and unlinked references.
• Prompt testing & LLM querying. As AI answers vary by prompt, a quality AI brand visibility monitoring tool will allow LLM quality testing. We mean entering a batch of prompts or questions and checking if your brand is being talked about.
• Trend alerts and visibility scoring. Look for a visibility score or index that simplifies your performance to a number or percentage of share-of-voice. This is easy to track in the long run or compare with competitors.
• Competitive benchmarking. All of the top monitoring tools include a competitor analysis option. That typically means having the ability to input a list of competing brand names in order to track their mentions and yours. 
• Integrating into the SEO workflow. Some AI brand visibility tools will integrate with SEO dashboards or offer exports.

By ensuring the above features are in place, you’ll select an AI brand visibility tracking tool that provides comprehensive, actionable insights rather than just raw data. Now, let’s dive into the best AI brand visibility tools on the market and see how they stack up.

SE Ranking

‍

SE Ranking’s AI Search Toolkit stands out probably the best AI brand visibility tracking tool for everyone who wants to understand how their brand appears in AI-driven search results. It focuses on AI Overviews, AI Mode, and ChatGPT, and prepares to expand to Perplexity, Gemini, Claude, and others.

With this toolkit, you can track your brand mentions (linked and unlinked), website citations, and their positions in AI answers. It also captures AI answer snapshots so you can see the context in which your brand or competitors are referenced. The platform lets you analyze competitors' visibility and compare side-by-side with yours.

It also includes research capabilities allowing you to analyze any domain’s AI visibility, check what pages are cited, and review the keywords or prompts that trigger mentions.

Pros & Cons

Pricing

SE Ranking’s AI Search tools are available in the following plans:

If you choose an annual plan, you’ll get 20% off. 

Ahrefs—Brand Radar

Ahrefs Brand Radar is an AI-powered brand visibility analysis tool in the Ahrefs toolkit. It is used for tracking your brand's visibility in AI-driven search results and comparing that with your competitors. This AI brand visibility tracking tool gathers the information from the LLMs to show you how often your brand is being mentioned, in response to what questions, and even what sources the AI is citing when it mentions you.

Brand Radar is technically “included” in Ahrefs Lite, but the included version is extremely limited. It only shows you whether the feature exists and lets you add brand mentions from standard SERP results.

Pros & Cons

Pricing

Ahrefs Brand Radar offers the following pricing plans:

Peec AI

Peec AI is a specialized AI brand visibility tracker launched in 2025 (Berlin-based). Its function is to help marketing teams track, compare, and optimize the manner in which their brand is presented by generative AI engines. This AI brand visibility monitoring tool periodically scans top AI models to capture brand mention statistics. Within the dashboard, you can see how often your brand is being mentioned for your selected set of prompts, where you're mentioned within the list (i.e., at the start vs lower down), and the context of the mention.

Pros & Cons

Pricing

Peec AI offers the following pricing plans:

Scrunch AI

Scrunch AI is an end-to-end AI search optimization platform for larger brands and proactive SEO teams. It is far more than passive watching of mentions, as it is designed to help you actively make it easier for AI agents to look at your brand. This AI brand analysis tool has three pillars: Monitoring, Insights, and AXP (Agent Experience Platform).

Pros & Cons

Pricing

Scrunch AI offers the following pricing plans:

Knowatoa

Knowatoa is a lightweight but insightful AI brand visibility analysis tool  for tracking how AI models rank and define your site. It's most commonly known as "LLM rank tracking" or an AI search console for brands. The idea is the same as Google rankings, but you're analyzing how AI answers position your brand. Knowatoa has default tracking support for ChatGPT, Google's AI Overviews (SGE), and Anthropic's Claude, with more comprehensive coverage (Gemini, Meta's AI, Perplexity) on higher plans.

Pros & Cons

Pricing

Knowatoa offers the following pricing plans:

Semrush

Semrush’s AI Toolkit is an add-on module within Semrush aimed at helping businesses track and grow their presence in AI-powered search results. If you’re familiar with Semrush’s traditional SEO tools, think of this AI brand visibility analysis tool as an extension for “Answer Engine Optimization.”

Pros & Cons

Pricing

Semrush offers the following pricing plans:

There's a discount of 17% when paid annually.

HubSpot AI Search Grader

HubSpot's AI Search Grader is a complimentary tool introduced in 2025 that offers a snapshot "grade" of your brand's visibility in AI search results. It’s essentially an audit tool rather than a continuous tracker. The Grader analyzes how your brand appears on prominent AI platforms—currently OpenAI’s GPT-4 (via ChatGPT), Perplexity, and Google’s Gemini—and produces a detailed report on several dimensions of your AI presence.

Pros & Cons

Pricing

It’s free. You can use HubSpot’s AI Search Grader without any cost as often as you like (the tool even says you can run it unlimited times). There’s no paywall for more data. The full detailed report is given in exchange for filling out your contact details.

Advanced WEB Ranking

Advanced Web Ranking (AWR) has been a staple SEO rank tracking software for years. In 2025, it introduced an AI Brand visibility feature to keep up with the generative AI trend. AWR’s approach leverages its existing strength in tracking and reporting, now applied to AI results from chatbots like ChatGPT, Google’s Gemini (SGE), Claude, and Perplexity.

Pros & Cons

Pricing

Advanced Web Ranking offers the following pricing plans:

There's a discount of 10% when paid annually.

Profound AI

‍

Profound AI is an AI search analytics platform geared towards enterprise needs. It’s built to uncover the “black box” of LLM-driven recommendations and give marketers data on how their brand is represented in AI answers. This AI brand analysis tool covers all major generative search channels and layers for rich analysis.

Pros & Cons

Pricing

Profound AI offers the following pricing plans:

There is no trial. The ROI question rides on the amount of business value you can make out of cashing in on AI-driven traffic or brand mindshare.

Writesonic AI Search Visibility (GEO) Tool

Writesonic, known for its AI writing platform, has developed an integrated Generative Engine Optimization (GEO) tool that tackles AI search visibility from a content creation perspective. The Writesonic GEO module (often just called the AI Search Visibility tool) is built into the Writesonic suite. Users who generate content can simultaneously measure and optimize how that content performs on AI platforms.

Pros & Cons

Pricing

Writesonic offers the following pricing plans:

There's a discount of 20% when paid annually.

Conclusion

AI brand visibility tracking software is evolving rapidly, and the "right" one for you will be based on your brand's specific needs and budget. The following are a few last things to consider in choosing the best AI brand visibility analysis tool:

1. Determine where you need visibility.
2. Determine what you need more: tracking vs. optimization (or both?).
3. Take into consideration how frequently you need updates.
4. There's a wide price range—from free tools to enterprise solutions, so decide how much budget you have.
5. Match the AI brand visibility tool to what you're already doing and what tools you already have.

The earlier you start using the AI brand visibility monitoring tools, the sooner you can act on opportunities to improve by tweaking content, plugging gaps, or singing where it matters in your brand story. All the tools in this guide offer slightly different approaches, but they share one thing: helping your brand stay front of mind and relevant in the age of AI search.