From Coke vs Pepsi to PlayStation vs Xbox, these brand rivalries shaped products, ads, and culture. We dig into why each duel mattered, the signature moments, and how competitive brands kept the heat on for decades.
Hatch’s “Goodnight, Phone” is a 90-second faux horror trailer that turns late-night scrolling into the monster and Restore into the escape. Here’s how the Hatch trailer campaign used cinematic suspense, seasonal timing, and a genre-themed microsite to grab attention and turn it into action.
A great company newsletter builds owned reach, drives conversions, and compounds trust. Here’s how to use a newsletter—from creating a newsletter your audience will miss if it stops to the systems that keep it performing month after month.
From the Michelin Man to Ronald McDonald and the GEICO Gecko, these iconic brand mascots prove why the most famous advertising characters still sell. See what makes famous brand mascots memorable, how famous marketing mascots evolve, and why the most famous company mascots outperform trends.
The biggest rebrands that backfired didn’t fail on design alone—they erased recognition, blurred the promise, or added friction. Here are ten major rebranding failures, what leaders expected, how each move unraveled, and the lessons to avoid rebrand fails.
A well-timed press release turns marketing campaigns into newsworthy moments. It adds credibility, multiplies reach, and gives teams reusable assets that lift results across paid, owned, and earned channels.
Grammarly’s biggest shift yet: a full company rebrand to Superhuman with a unified productivity suite that includes the classic writing assistant, Coda, Superhuman Mail, and a new AI agent called Superhuman Go. Here’s what changed, why it matters, and how the update affects you.
.webp "The Most Expensive Logos of All Time: Beyond The Design Fee")
Explore the most expensive logos of all time—from BP’s US$211M rebrand to the London 2012 £400k design. See which expensive logos top the list, what those totals really covered, and why some of the world’s most expensive logo designs reflect full rollout costs, not just a mark.
For today's quickly paced business landscape, one complies with regulation not only by strategy. Tougher rules, risks, and greater stakeholder review require firms to comply more fully with rules. These organizations can be more agile using compliance technology. They can reduce risks and gain a competitive advantage.
Start with the stone, and the ring will follow. That is how you create a unique gemstone engagement ring. Each gem carries its own mood. Some feel dreamy, some bold, some a little mysterious. Choose the one that makes you stop and stare, then build the rest around it. Here are four beautiful directions to help you picture the final piece on your hand.
Tired of flimsy bags that harm the planet? Today, paper bags are stronger and safer for the environment. This blog shows how modern paper bags help with waste reduction and sustainability.
The future of brand equity in Web3 isn’t only technical. It’s cultural.Yes, protocols need speed, security, and composability. But the signal that separates durable projects from short-lived speculation is something older than code and more fragile than capital: trust. And in a permissionless, public-by-default environment, trust is earned through one behavior above all others—transparency.
Whether you're launching a new website, updating an existing one, or building a custom application, finding the right web developer is crucial for success. A skilled freelance web developer can bring your vision to life while staying within your budget and timeline. In this guide, we'll walk through the steps to identify, evaluate, and hire the perfect fit for your project.
Explore the marketing strategy of Dove and see how the Dove marketing strategy turned Real Beauty into results. From Dove viral campaigns like Evolution and Real Beauty Sketches to purpose-led programs and Dove marketing moments, learn how research, creativity and advocacy power lasting growth.
Lululemon’s NFL debut: a league-wide Lululemon NFL collection of premium Lululemon fan apparel for all 32 teams. Inside the Lululemon NFL partnership, the Lululemon x NFL licensed apparel brings modern Lululemon team gear to NFLShop that you just can't miss!
How a German lift company turned a crime scene into a campaign. Inside the Louvre heist ad: the Louvre lift company’s Böcker ad campaign used the Furniture elevator Louvre moment and Böcker Agilo marketing to flip a Louvre robbery marketing stunt into fast, factual, wildly effective buzz.
Everyone watches everyone else online. Brands do it too, even if they never say it out loud. The public nature of social media makes it easy to see whom a company follows, who they unfollowed, and which brand/influencers they suddenly interact with. Those little movements may not seem like much, but they speak a dozen words about direction and priorities than a polished press kit could ever speak.
The most successful sports marketing campaigns of all time converted marketing into revenue and brand equity that lasts. This deep dive follows the ten most impactful sports marketing campaigns that demonstrably grew revenue or equity—each explained with what changed, why it worked, and how it remains iconic
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
DNS is the quiet backbone of every session you launch—searches, emails, video calls all begin with a lookup. Yet on public or semi-trusted networks, those lookups can reveal what you’re doing even when the page itself is encrypted. This review explains how to make DNS privacy painless by aligning resolvers inside your VPN so that your queries travel the same protected path as your traffic. In our lab we validated the approach with a standard client profile and a single baseline session routed via VPNLY to confirm expected behavior; findings remain vendor-neutral and capability-focused.
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Discover how growth marketing transforms businesses through data-driven strategies, rapid experimentation, and optimized funnels for sustainable, exponential expansion.
Craft a powerful brand identity with strategic branding design that resonates across digital and physical touchpoints. Learn how expert color schemes, typography, and storytelling shape consumer perception. Discover how agencies like Brand Vision refine branding design for lasting impact, consistency, and recognition.
Master luxury branding essentials—from heritage storytelling to refined visuals. Build an elite, enduring brand that captivates discerning customers worldwide.
Unlock the power of fashion marketing with strategic storytelling, digital engagement, and brand consistency. Learn how top fashion brands use branding, influencer partnerships, and SEO to stand out. Discover expert insights and how agencies like Brand Vision craft compelling fashion marketing strategies for lasting impact.
Discover strategies to master retail marketing and branding. Learn how cohesive brand identity, digital synergy, and in-store experiences drive growth in a competitive market.
Dive into the best Apple ads of all time—legendary campaigns like “1984” and “Think Different”—and discover how they reshaped marketing and pop culture.
Explore the best McDonald’s ads that shaped pop culture, from iconic jingles to celebrity collaborations. These legendary McDonald’s campaigns showcase creativity, nostalgia, and strategic marketing, proving how the brand consistently captures global attention. Discover how McDonald’s ads redefine fast-food advertising success.
Discover the best Starbucks ads that shaped coffee culture through creativity, nostalgia, and viral marketing. From the iconic Pumpkin Spice Latte to unforgettable social campaigns, these top Starbucks advertisements reveal key strategies behind brand loyalty, engagement, and storytelling in modern marketing.
Elevate your startup branding with strategic identity building, compelling visuals, and website design. Stand out, secure investment, and win loyal customers.
Create unforgettable experiences with strategic event branding that goes beyond logos. From immersive themes to seamless digital integration, your event should reflect your brand’s essence at every touchpoint. Learn how expert event branding boosts engagement, social reach, and long-term brand impact in 2025’s competitive landscape.
Elevate your social media branding with proven strategies. Engage audiences, maintain consistency, and build a powerful digital presence for lasting impact.
Hiring a branding consultant can elevate your business by crafting a unified identity that resonates with customers. From defining brand voice to refining visuals and SEO, consultants ensure consistency across all touchpoints. Discover how expert branding strategies can set you apart in a competitive market.
Discover the top March Madness ads that captured fans’ hearts. From nostalgic hits to digital sensations, see how brands turned college hoops into marketing gold.
Discover expert personal branding for photographers—build a compelling visual identity, boost your online presence, and attract more ideal clients in 2025.
Learn how law firm branding goes beyond logos. Discover strategies to shape your firm’s identity, connect with clients, and stand out in a competitive legal market.
Discover 10 iconic fast food mascots that shaped global dining, from Ronald McDonald to Jollibee, revealing each mascot’s origin and unique marketing impact.
Explore Chick-fil-A’s marketing secrets – from “Eat Mor Chikin” ads and Sunday closures to stellar customer service. Learn how this Southern chain redefined fast-food success.
Boost conversions with effective call to action strategies! Learn how to craft compelling CTAs that drive clicks, increase engagement, and maximize sales. From smart placement to persuasive language, discover the best call to action examples and optimize your site for higher conversions today!
Explore Tesla’s marketing strategy and learn how its disruptive tactics, brand positioning, and minimal ad spend have propelled it to global automotive dominance.
Learn the best strategies to market your homemade jewelry, from branding and pricing to social media, SEO, and influencer collaborations—grow your artisan brand today.
Explore mobile-first design principles and see why prioritizing mobile experience leads to faster, more user-friendly sites that thrive in today’s on-the-go world.
Learn what sustainable branding is, why it matters for eco-friendly marketing, and how leading companies build trust and loyalty by putting the planet first.
Discover powerful lead magnet examples that drive engagement and conversions. From free eBooks to exclusive discounts, these lead magnet examples help businesses capture high-quality leads. Explore the best lead magnet examples to grow your audience and boost your marketing success today!
Get to the first page of Google fast with strategic SEO, PPC, and content marketing. Learn how to rank higher using organic search tactics, backlinks, and Google Ads while optimizing site performance to improve visibility. Discover expert insights on landing on Google’s first page quickly and effectively.
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