Most Followed Person on Instagram in 2025
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Updated on
The most followed person on Instagram is Cristiano Ronaldo with about 663 million followers as of August 27, 2025, 14:58 UTC, followed by Lionel Messi and Selena Gomez.
At a Glance
- Leader: Cristiano Ronaldo with 663,180,479 followers at 14:58 UTC on August 27, 2025.
- Runner‑up and third: Lionel Messi and Selena Gomez.
- Top female by followers: Selena Gomez with 417,686,073.
- Closest rivalry today: Kylie Jenner and Dwayne Johnson are separated by under 0.4 million followers, so their order can flip with daily moves.
- Timeframe: One snapshot as of August 27, 2025, 14:58 UTC. Counts change frequently.
- Scope: People only. Brand, team, league, media and platform accounts are excluded.
- Corroboration: Movement and deltas checked against reputable trackers for context.
Methodology
Scope and snapshot. This list ranks individual people only, not brands or platforms. Follower counts were captured from each person’s official Instagram profile page at August 27, 2025, 14:58 UTC. Where Instagram’s interface displays rounded values, we corroborated the order and selected the exact integer visible at capture time or from a reputable analytics tracker that mirrored the same moment. Ties are ordered alphabetically and noted. (Instagram) (Social Blade)
Rounding and updates. In prose, large figures are rounded to the nearest 0.1 million for readability, while the table and schema show one exact figure per person that reflects the snapshot. We refresh monthly and after major events that cause surges. (Instagram) (Social Blade)
Top 10 Most Followed People On Instagram
Follower counts on Instagram are volatile. Major matches, album drops, show premieres and viral Reels can move millions of followers in days. That is why we anchor this ranking to a single UTC timestamp and use the profile page itself as the primary source. The approach gives marketers a clean, comparable view while acknowledging that numbers will change within hours.
The broader environment matters. Instagram’s growth among 18 to 34 year‑olds and the push toward short‑form video keep the largest personalities top of feed. Heavy Reels usage, global language reach and smart cross‑posting from platforms like Facebook and TikTok contribute to sustained discovery and follower gains. (DataReportal)
1) Cristiano Ronaldo
Cristiano Ronaldo leads with 663,180,479 followers at on August 27, 2025. That makes him the most followed person on Instagram, well ahead of every other individual profile. (Instagram)
His global appeal spans football fandom across Europe, the Middle East and Asia. Frequent Reels, multilingual captions and cross‑platform media help convert event spikes into durable growth, which is why he often sets engagement benchmarks for creators and brands. (Social Blade) (DataReportal)
2) Lionel Messi
Lionel Messi stands at 506,251,658 followers at the same snapshot, solidly in second place. (Instagram)
Messi’s following is fuelled by worldwide football interest and North American visibility, with Reels from club and national team moments amplifying reach across Spanish and English speaking audiences. (Social Blade) (DataReportal)
3) Selena Gomez — top female
Selena Gomez has 417,686,073 followers at snapshot time and is the most followed woman on Instagram. (Instagram)
Her community blends entertainment, beauty and philanthropy. Regular Reels, brand storytelling and music or film launches create consistent discovery, keeping her ahead of other top women on the platform. (Social Blade) (DataReportal)
4) Kylie Jenner
Kylie Jenner shows 392,981,698 followers and currently edges Dwayne Johnson by a narrow margin. (Instagram)
Kylie’s audience follows beauty, fashion and product drops, with Reels and Stories driving repeat exposure. Tight coordination between personal and brand handles keeps follower acquisition efficient. (Social Blade)
5) Dwayne Johnson
Dwayne Johnson has 392,597,606 followers at snapshot time, close behind Kylie Jenner. (Instagram)
His feed mixes fitness, film and family content. High frequency Reels and broad English‑language reach support steady discovery, though counts can fluctuate around new releases or promotional cycles. (Social Blade) (DataReportal)
6) Ariana Grande
Ariana Grande sits at 374,014,907 followers. (Instagram)
Tour announcements, studio teases and vocal performance clips play natively to Reels. Music‑led trends and fan edit culture help sustain long‑term growth among younger demographics. (Social Blade) (DataReportal)
7) Kim Kardashian
Kim Kardashian records 355,620,907 followers at the snapshot. (Instagram)
Lifestyle and beauty partnerships, plus reality programming moments, keep her account highly discoverable. Reels with behind‑the‑scenes content routinely drive saves and shares, supporting ongoing follower churn. (Social Blade)
8) Beyoncé
Beyoncé shows 310,200,748 followers. (Instagram)
Concert footage, surprise drops and cinematic visuals maintain outsized cultural pull. Carefully timed Reels around tours and releases create viral loops that refresh discovery beyond the core fanbase. (Social Blade)
9) Khloé Kardashian
Khloé Kardashian stands at 301,773,916 followers at snapshot time. (Instagram)
Fitness, family and product storytelling dominate her content mix. Regular short‑form video drives engagement clusters that help offset algorithmic shifts. (Social Blade)
10) Justin Bieber
Justin Bieber has 294,099,710 followers as of the snapshot. (Instagram)
Catalog appeal, collaborations and lifestyle moments continue to attract global audiences. Periodic posting still generates outsized Reels reach given cross‑genre recognition.
Why These Accounts Grow
The largest Instagram profiles combine global name recognition with consistent short‑form video that feeds discovery. Reels is the growth engine, and accounts that post native video, hooks within the first seconds, and content in globally accessible formats see stronger conversion to follows. Release cycles in sport and entertainment create predictable spikes, while evergreen content anchors retention. (DataReportal)
Audience composition also matters. Instagram’s heaviest usage sits with ages 18 to 34, which aligns with the fan bases of the top creators above. Cross‑posting and distribution from media partners multiply exposure. When combined with multilingual captions and frequent Stories, this forms a repeatable growth system that makes these accounts resilient through algorithm updates. (DataReportal)
Close Contenders
Just outside the top 10 are Kendall Jenner, Taylor Swift and Virat Kohli, each in the high‑200‑million range at this snapshot, with ranks that can shift month to month as campaigns, tours and sporting events drive bursts of new followers.
FAQ
Who is the most followed person on Instagram right now?
Cristiano Ronaldo, at about 663 million followers at August 27, 2025, 14:58 UTC. (Instagram)
Who is the most followed woman on Instagram?
Selena Gomez, at about 417.7 million followers at the same snapshot time. (Instagram)
Why do follower counts differ across websites?
Instagram updates in real time and some sites round or lag. We use the Instagram profile page at one UTC timestamp, with trackers for corroboration and trends. (Instagram) (Social Blade)
Are brand or platform accounts like @instagram included?
No. This ranking includes people only. Brand, league, team, media and platform accounts are excluded. (Instagram)
How often does this ranking change?
Frequently. We refresh monthly and after major events, but numbers can move daily due to releases, matches and viral Reels. (Instagram) (Social Blade)
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Sources
- Cristiano Ronaldo profile page. Instagram
- Lionel Messi profile page. Instagram
- Selena Gomez profile page. Instagram
- Kylie Jenner profile page. Instagram
- Dwayne Johnson profile page. Instagram
- Ariana Grande profile page. Instagram
- Kim Kardashian profile page. Instagram
- Beyoncé profile page. Instagram
- Khloé Kardashian embed. Instagram
- Justin Bieber profile page. Instagram
- Cristiano Ronaldo Instagram statistics. Social Blade
- Lionel Messi Instagram statistics. Social Blade
- Selena Gomez Instagram statistics. Social Blade
- Kylie Jenner Instagram statistics. Social Blade
- Dwayne Johnson Instagram statistics. Social Blade
- Ariana Grande Instagram statistics. Social Blade
- Kim Kardashian Instagram statistics. Social Blade
- Beyoncé Instagram statistics. Social Blade
- Khloé Kardashian Instagram statistics. Social Blade
- Justin Bieber Instagram statistics. Social Blade
- Instagram Users, Stats and Trends 2025. DataReportal – Global Digital Insights
- Digital 2025: Global Overview Report. DataReportal – Global Digital Insights
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