Influencer Marketing Guide: Strategy, Costs, ROI
Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Jaguar’s Controversial Rebrand: A Case Study in Reinventing a Heritage Brand
A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.
The Rise of TikTok Shop : From Affiliate Marketing to Full-Stack Social Commerce
Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.
Zoom Marketing Strategy: The Brand Story That Made "Zoom" a Verb
A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.
Five Wellness Trends Shaping Marketing in 2026: What People Prioritize is Health
The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.
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Apple Marketing Strategy 2025: The Brand that Continues to Dominate Tech
Apple’s marketing strategy 2025 blends product-as-hero storytelling, privacy as promise, retail theatre, sports tentpoles, and a services flywheel. This overview traces Apple marketing from the early “1984” era to Apple Intelligence, with the ten plays that still move audiences.
The Brands That Shaped Modern Society As We Know It
Meet ten brands that changed the world—the companies that designed our world, the brands that shape society, and the companies that changed the way we live. Here’s how these brands that shape society became the companies that changed the way we live—and why their habits are now our habits.
Best True Crime Podcasts 2025: 10 You Won’t Be Able to Pause
Hunting for the best true crime podcasts in 2025? From meticulous investigations to survivor-led series and cybercrime deep dives, this list of the best true crime podcasts explains what they’re about, who they’re for, and exactly where to listen.
Best Podcasts of 2025: The Shows Everyone’s Talking About
Looking for the best podcasts 2025? From self-improvement to relationship advice and science explainers to culture interviews and creativity deep dives, this curated guide highlights the best podcasts that you never knew you needed in your life.
Fall Marketing Trends 2025: How Fall Coded Strategy and Aesthetics Take Over
A fresh deep dive into fall marketing trends 2025—how brands use autumn’s cozy rituals, community moments, authentic product stories, pop-culture timing, and adaptive creative to drive demand. Includes new, hyperlinked sources and real-world 2025 examples.
The Latest SEO And Lead Generation Stats For 2025
Discover the latest SEO and lead generation stats for 2025. Learn how AI search, zero-click trends, and shifting budgets impact B2B pipelines—and what strategies companies need to drive leads and revenue now.
Most Popular Fall Items 2025: Fall Trends That Always Sell Out
Discover the most popular fall items 2025 with our easy guide to the best fall products 2025. From Pumpkin Spice Latte day to UGGs restocks, know what to buy in fall 2025—and how to beat the sell-outs.
The Best Halloween Costume Ideas For 2025
Looking for the best Halloween costume ideas for 2025? Here are the trending Halloween costumes in 2025 that are not only iconic but are guaranteed to be unforgettable. Paired with easy styling cues, we have you set for the best Halloween costumes of 2025.
Countries With The Highest Minimum Wages — Where Pay Goes Furthest (2025)
Discover the countries with the highest minimum wages and where pay is strongest overall in 2025. We'll go beyond the simple hourly rate to explore where a paycheck actually goes furthest, and reveal which nations offer the strongest pay, backed by official data
Best Fall TV Shows to Watch in 2025
Cozy nights, crunchy leaves, and candlelit binges—here are the best Fall TV shows to watch in 2025. From small-town comfort to sweater-weather spooks, this curated top ten delivers the best Fall TV series for your autumn queue.
Top Fall Vacation Destinations 2025: Must-Visit Fall Spots
Planning an autumn escape? Here are the best fall vacations 2025—from foliage-filled road trips and wine-country long weekends to culture-rich city breaks—so you can pick the top fall vacation destinations with perfect weather, lighter crowds, and shoulder-season value.
20 Website Design Essentials for Your Business Website in 2025
Discover 20 website design must-haves in 2025. From responsive layouts and fast load speeds to AI personalization and social proof, here are the web design essentials your business website must have to stay competitive.
The Best Movies of 2025 So Far
From box-office hits to critic darlings, here are the best movies of 2025 so far. Discover which titles defined the year already, why they stand out, and what makes them the best movies this year.
Spotify Mix Explained and Lossless FLAC: What’s New in 2025
Learn how to use Spotify Mix for DJ-style playlist transitions and enable Lossless FLAC audio. Discover 2025’s biggest Spotify updates for Premium users.
Best Marketing Degrees and Business Degrees: A Career and Salary Guide
Explore the best marketing degrees and best business degrees. See real career paths, salary ranges, and long-term value—including careers with a business degree, careers with a marketing degree, and the highest-paying specializations—backed by current data.
The Most Popular Books of 2025 So Far
Explore the best books of 2025 so far, from gripping fiction to revealing nonfiction. These standout titles include some of the most popular books of 2025 and the best books published in 2025. Dive into our top picks today!
Meta Reels Trending Ads Tool: A Guide To The New Meta Tools
Meta has rolled out Reels trending ads globally and introduced fresh ad formats and targeting updates. Here’s a step-by-step guide to understanding the changes and how your brand can use them effectively.
Best Women’s Shoes For Fall 2025: Our Top 10 Picks
The best shoe trends for fall 2025 are practical and chic. From clogs and Mary Janes to Chelsea and tall boots, these are the best shoes for the fall with real-world fit notes, styling ideas, and care tips.
iPhone 17 lineup explained: Specs, price, release dates, and upgrades
Apple’s iPhone 17 lineup is here, featuring the ultra-thin iPhone Air and redesigned Pro. Discover specs, prices, release dates, iOS 26, and key upgrades vs iPhone 16.
Gap Marketing Strategy 2025: Classic American Fashion That Lasts
Gap’s 2025 marketing highlights heritage and culture. Explore the GAP marketing strategy driving value with music-led campaigns, digital-first storytelling, creator collabs, loyalty rewards, and viral hits like KATSEYE’s “Better in Denim” that boost both Gap revenue and Gap value.
MTV VMAs Recap: VMAs 2025 Top Moments
The 2025 VMAs at UBS Arena crowned Ariana Grande with Video of the Year, Lady Gaga as Artist of the Year, and Rosé with Bruno Mars for Song of the Year. With Alex Warren’s Best New Artist win, Mariah Carey’s Vanguard tribute, and standout performances from Doja Cat and Tate McRae, the VMAs 2025 mixed icons and fresh stars.
Google’s 2025 Logo Refresh Explained: What Changed and Why It Matters
Google’s first major logo refresh in nearly 10 years arrived in May 2025. The “G” icon now uses a smooth gradient, tying into AI and Gemini branding while keeping the core design intact.
Gap vs. American Eagle: Which Viral Denim Ad Won 2025?
A research-based comparison of Gap’s “Better in Denim” with Katseye and American Eagle’s Sydney Sweeney campaign. Explore ad highlights, tactics, controversies, public reaction, and verified stats on views, impressions, foot traffic, and new customers.
.webp "Scarcity, Waitlists & Resale Premiums in Luxury (2019–2025)")
Scarcity, Waitlists & Resale Premiums in Luxury (2019–2025)
This is a study conducted by Brand Vision Insights examining the scarcity flywheel at Hermès, Louis Vuitton, and Cartier, showing how waitlists, limited production, and controlled distribution lift icon value retention, liquidity, and resilience in industry slowdowns.
Social Media Marketing For Small Businesses In 2025: Adoption, ROI, Platforms, And Risks
Discover how social media marketing for small businesses accelerated from 2021 to 2025. See adoption trends, paid vs organic guidance, platform roles, social commerce, measurement, and risks, sourced from Pew, Statistics Canada, Eurostat, Meta, TikTok, YouTube, GroupM, and the FTC.
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