The lingerie industry has witnessed a notable transformation in recent years, largely driven by shifting perceptions of beauty and body positivity. Consumers want more diverse beauty standards than tall, thin models. To stay competitive, lingerie brand Victoria's Secret updated its marketing strategy.
While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.
This Valentine's Day, people are getting ready to show their loved ones how much they care. This romantic holiday holds significant economic weight, with an anticipated average spending of $186 per person in 2024.
The term "immersive marketing" has been making waves and catching the attention of both advertisers and consumers in the marketing world in 2024. This article is about immersive marketing and will explore the nuances of this trend
Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.
Since its founding in 1900, Porsche has been making high-performance sports cars with a reputation for being highly engineered. Historically perceived as prestigious, Porsche has worked to soften its image with intensive marketing campaigns since 2010.
Fantuan has emerged as a significant player, particularly in the realm of Asian cuisine. Established in Vancouver, Canada, in 2014, Fantuan has grown from a local startup to a global Asian food delivery and lifestyle service platform operating in over 60 cities across the United States,
Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.
Josh Cellars, a staple in the supermarket wine aisle, experienced an unexpected boost in popularity following a meme that went viral on X. What started as a simple joke on X quickly evolved into a widespread phenomenon, breathing life into a brand that had long been a familiar face in grocery store wine sections.
Alo’s marketing blends celebrity heat with wellness credibility. This deep dive covers the brand’s origin and values, its experiential playbook (NYFW Wellness Partner, Alo House, Roblox), headline campaigns, key collaborations and collections, retail expansion, and the designs that made Alo a studio-to-street staple.
UGG boots, once a humble creation rooted in the comfort-seeking principles of Australian surfers, have undergone a remarkable transformation over the years. Originally conceived in 1978 by Brian Smith, UGG boots are known for their warmth and comfort.
The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.
With its unique philosophy and methodology, Drunk Elephant is a skincare line that has altered the beauty industry. Tiffany Masterson's rise from small business owner to household name is a tale of innovation, dedication, and customer service.
Humour is not just about laughter; it's a powerful mechanism for transforming brands into relatable, memorable creations. By infusing marketing with humour, brands take on a humanized persona, fostering emotional connections that extend beyond the transactional nature of consumerism.
Haus Labs, founded by international superstar Lady Gaga, is shaking up the beauty industry and changing the way people think about what it means to be beautiful. Since its 2019 launch, the cosmetics line has come to represent inclusivity, creativity, and avant-garde makeup.
As attention spans are shrinking and competition for consumer engagement is fierce, video marketing has emerged as a powerhouse. According to the Online Publishers Association, a staggering 46% of users take some form of action after viewing an ad.
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Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.
Stanley, a brand with over a century of history, has undergone a remarkable transformation. Traditionally known for creating products designed for outdoor enthusiasts, it has now become a cultural phenomenon and a coveted status symbol, not just in the United States but across the globe.
From gritty dramas to comedic sketches, explicit language has become a tool for expression and relatability. Social media, in particular, has witnessed an explosion of uncensored language, with influencers and users alike adopting a more authentic and unfiltered communication style to relate to viewers who are tired of seeing the same polished aesthetic.
The Burj Khalifa stands as an architectural marvel, piercing the Dubai skyline at a staggering height that has earned it global recognition. This soaring structure is not merely a symbol of engineering excellence but has transcended into a symbol of prestige and luxury.
If you have spent enough time on the internet, you have probably heard of BuzzFeed, the vibrant, dramatic, and sometimes heated news and entertainment site. Anyone who uses YouTube has probably seen a BuzzFeed video or a crazy BuzzFeed headline about the cutest pets or the hottest celebrities.
Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone."
As "Mean Girls (2024)" hits the big screen, it carries the weight of being both a sequel to the 2004 teen comedy classic and an adaptation of the popular Broadway musical. With Tina Fey, the mastermind behind the original screenplay, penning this new installment, fans are wondering if it can manage to both honour the series' storied past and embrace its contemporary spirit.
Equinox is still going strong after more than 30 years in business. Taking a look at Equinox's upscale positioning, targeted marketing campaigns, and controversial moves that have generated discussions and increased brand visibility, this article explores the multifaceted strategies employed by the company.
The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.
Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.
Heineken is no stranger to the Marvel Cinematic Universe, and they're making a grand return with an exciting new collaboration to promote the upcoming Wolverine and Deadpool movie, set to release on July 26, 2024. Get ready to ditch bitterness as these two iconic superheroes crack open a beer together.
The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.
Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits.
Have you come across advertisements that are puzzling and appear surreal? Your eyes are not playing tricks with you, this is just CGI (computer-generated imagery).
Imagine strolling through Erewhon, the famed LA grocery store where ordinary shopping takes on a whole new meaning. Here, $20 for a bottle of water or $27 for tuna sushi isn't just a price tag; it's a lifestyle choice embraced by the daily flock of patrons.
It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.
Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.
The recently unveiled comprehensive rebrand of hydration supplement brand Liquid I.V., with its new owner, Unilever, is expected to bring awareness and attraction to the company against its competitors in the wellness beverage industry.
In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.
You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.
It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Accompanying the logo redesign, the Jets have unveiled a new uniform set as part of their "Legacy Collection."
The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
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