Five Key Performance Indicators and What They Mean for Email Analytics
Email marketing plays a very significant role in any digital marketing scheme. It gives organizations the opportunity to build relationships with the customers and prospects, market their products and services. Nonetheless, email analytics and strategy is very crucial to the success of an email campaign. With email analytics, you get the necessary information and knowledge to learn the behavior of your audience, improve your campaigns, and enhance performance. This guide will discuss what email analytics is about, which metrics and KPIs are most important, and how you can transform email data into actionable information.
