Influencer Marketing Guide: Strategy, Costs, ROI
Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Jaguar’s Controversial Rebrand: A Case Study in Reinventing a Heritage Brand
A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.
The Rise of TikTok Shop : From Affiliate Marketing to Full-Stack Social Commerce
Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.
Zoom Marketing Strategy: The Brand Story That Made "Zoom" a Verb
A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.
Five Wellness Trends Shaping Marketing in 2026: What People Prioritize is Health
The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.
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Chappell Roan: Marketing Strategies Behind Her Rise to Fame
Who is Chappell Roan, and how did she rise to fame? Explore the marketing tactics behind her success—TikTok virality, playlist strategy, and brand partnerships—that made her one of 2024’s biggest breakout stars.
Top 10 Must-Read Management and Leadership Books for 2025
Discover 10 essential books shaping management and leadership in 2025. From cultivating team synergy to mastering strategic thinking, elevate your skills for today’s business challenges.
The Best Marketing Books You Need to Read in 2025: Upgrade your Strategy and Skills
If you’re ready to upgrade your marketing skill set, let’s dive into the best marketing books that you need to read this year! While hands-on experience is crucial, reading remains a powerful way to keep your ideas fresh and sharpen your strategies. That’s why we’ve put together this list of the best marketing books you need to read if you’re serious about thriving in 2025.
Outsourcing vs In-House Teams: Navigating 2025’s Changing Landscape
Learn whether in-house hiring or outsourcing best suits your 2025 business goals. Compare control, costs, and expertise in this guide, and discover the ideal setup for lasting growth.
Understanding Tax Basics for Small Businesses: Simplify Taxing and Focus On Your Business
When you know the tax basics, you’ll avoid late fines, keep more accurate records, and maybe even spot ways to save through deductions or credits. In other words, by understanding how taxes work, you’re investing in the reputation and image of your business. Today, we will help you understand tax basics fro small businesses, so you can file with confidence.
7 Ways to Find Investors and Raise Funding For Your Startup
Explore 7 essential methods to secure startup funding, from angel investors to crowdfunding. Learn pitch strategies, networking tips, and how to connect with the right backers.
How To Start A YouTube Channel: What You Need to Succeed
Today we will cover everything you need to know about starting a youtube channel, providing you with all the tools and advice you need to make it on the video platform. It can feel like stepping onto a huge stage where millions of people might see you, but with the right how-to's you will have the confidence to shine! This guide is a tell-all about starting your own channel and how to succeed.
Top 10 Cheapest Canadian Cities for Homebuyers in 2025
Discover Canada’s most affordable housing markets in 2025. From Kenora to Winnipeg, explore budget-friendly home prices, local economies, and market conditions for savvy buyers.
10 Essential Steps for a Successful Business Launch
Discover 10 essentials for a successful business launch, from thorough planning to branding. Build a strong presence, secure funding, and master your market to thrive.
How to Audit Your E-Commerce Business: Edit Your Website and Drive More Results
Need to audit your e-commerce business or website? Today, we will show you how to break down an audit into manageable steps and come out with a clear plan to enhance everything, big or small. Let’s jump right in. Throughout this guide, we’ll look at the major areas that shape every e-commerce store so make sure to take notes.
How to Add Your Business to Google Maps: An Easy and Quick Guide to Get Your Business Going
In 2025, Google Maps remains one of the main tools people use to find local businesses fast, whether it’s a café around the corner or a boutique across town. This guide will show you how to set up your presence in a few simple steps, ensuring potential clients spot you on the map without a hitch.
The Great 2025 Investment Showdown: Real Estate vs. Crypto vs Stocks and Beyond
Our goal is to help you explore the best investing options 2025 so you can shape a well-rounded portfolio, attuned to your risk tolerance, financial goals, and personal interests. Think of this as a guide, not a rulebook, because the future can be as unpredictable as it is exciting. If you’re ready, let’s dive in.
The 67th Annual Grammy Awards: 2025’s Biggest Winners
Explore the 2025 Grammy Awards results, from the Grammy 2025 Best Album winner to Best New Artist. Meet these Grammy winners 2025 in a star-studded ceremony highlighting music’s brightest talents.
The 67th Annual Grammy Awards: Nominations and Everything You Need to Know
Get ready to watch the music world’s biggest night! The 67th Annual Grammy Awards is just around the corner, and there’s no shortage of star power or fierce competition. From first-time contenders to industry legends aiming to break new records, these Grammys promise to keep us at the edge of our seats. Find out all the grammy Nominations and important details here.
The Weeknd Drops New Album ‘Hurry Up Tomorrow,’ Featuring Lana Del Rey, Future, and More
The Weeknd’s Hurry Up Tomorrow marks the epic finale of his After Hours trilogy, featuring 22 tracks and star-studded collaborations with Lana Del Rey, Travis Scott, and more. With cinematic influences, a tie-in film, and hints at retiring his stage name, this album redefines his artistry. Hurry Up Tomorrow aims to tie up loose ends and push The Weeknd’s sonic boundaries even further.
The Best Self Improvement Books for Women: Life-Changing Reads
Whether you’re longing for a confidence boost or just hoping to refresh your world outlook, the best self improvement books for women listed here might be your next empowering read. Being a woman comes with a lived experience no one else but us can relate to, and these books help you navigate and get inspired.
The Coolest Valentine’s Day Advertisements: Our Favourite Picks
In this roundup, we’re looking at the coolest Valentine’s Day advertisements that strike arrows in our heart, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels.
The Top 10 Best Self-Help Books for Men: Heal and Grow As You Read
In this list, we explore ten top best self-help books for men that talk straight to men’s experiences—books that aim to inspire action rather than just preaching wisdom. You’ll find everything from practical guides on building habits to soulful explorations of purpose and resilience.
Countries With the Lowest and Highest Unemployment Rates Going Into 2025
When it comes to global economics, lowest unemployment rates and highest unemployment rates aren’t just numbers. Today, we explore five countries with the lowest unemployment rates (meaning they have the highest percentage of employed workers) and five countries with the highest unemployment rates.
The Best Airports in the World: The Most Luxurious Airports that Make You Feel "First Class" Every Time
Find out the best airports in the world, where luxury, efficiency, and innovation redefine travel. From stunning architecture to world-class amenities, these global hubs turn layovers into unforgettable experiences. Wondering what are the best airports in the world are, these will make you fly out of your seat, literally!
How Marilyn Monroe Became a Brand: The Woman Behind the Icon
Marilyn Monroe crafted a brand that transcends time, blending glamour, vulnerability, and cultural impact. Her story continues to shape Hollywood’s ideals, proving that an icon’s legacy never fades. In exploring how she became “Marilyn Monroe,” and the story of Marilyn Monroe, we uncover not just a pop-culture phenomenon, but a brand that remains hauntingly relevant.
Top Ten Most Historic Cities in the World: Journey Through the Ages
Meet the most historic cities in the world, abundant with rich culture and heritage that is almost endless. Reinvent the past with your knowledge of these oldest cities of the world and see how even though the history is older than you, it matters now more than anything else. History drives art and we need to know about it to keep evolving.
Cities With the Most Skyscrapers in the World: Metropolis Havens of the Planet
Find out all about the birthplaces of the modern skyscrapers of the world. Today we’ll count down from #10 to #1. Our ranking draws on the official number of skyscrapers 150 meters or taller within each metropolitan area. Let our countdown of cities with the most skyscrapers begin! The journey goes from the concrete jungle to Hong Kong!
Everything You Need To Know About Tariffs: Impacts, Benefits, and Risks
Dive into the essentials of tariffs—from why countries impose them to how they affect prices, jobs, and global supply chains. Learn what businesses and consumers should know about this influential trade policy tool.
The Best CRM Apps that Transform Customer Relationship Management
Today, we will explore the major platforms, each known for unique strengths at being the best CRM softwares. Whether you’re a seasoned CRM user or just evaluating solutions for the first time, these contenders stand out among the best CRM apps you can implement right now.
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