How to set up a HMRC Government Gateway Account
Businesses and individuals in need of government services can now access it seamlessly through a Government Gateway Account. The online platform simplifies tasks for businesses and individuals.
Latest Marketing Articles
Why Clear Communication Matters in Digital Marketing Projects
Clear communication is one of the essential components for the success of digital marketing projects in the connected world we live in today.
Inside The Goop Empire: How Gwyneth Paltrow’s Brand Turned Wellness, Content, And Controversy Into A Business
The Goop empire started as Gwyneth Paltrow’s weekly newsletter and became a global wellness and lifestyle business. Here’s how Goop’s marketing strategy blends content, commerce, and controversy to build Gwyneth Paltrow's brand into a multi-channel powerhouse that fans love and critics can’t ignore.
The Most Successful Coffee Brands Of 2025: How Roasters Sell Ritual And Origin
The most successful coffee brands 2025 are not just selling a buzz. High-end coffee companies are winning by turning daily ritual, provenance, sustainability, and smart coffee marketing into the main product, from Blue Bottle and Onyx to Chamberlain Coffee and global specialty players.
Target x ChatGPT App Partnership: How AI Curates Smarter Carts and Higher-Value Orders
The new Target x ChatGPT app brings Target’s catalog directly into conversational AI. Here’s how the Target x ChatGPT partnership could quietly rewrite the e-commerce recommendation engine, shifting retail from static “you may also like” rails to dynamic, context-aware shopping journeys.
Bottega Veneta's Marketing Strategy In 2025: How Craft And Minimalism Beat Logo Hype
Bottega Veneta's marketing strategy in 2025 doubled down on craftsmanship and minimalist imagery instead of logo hype. By centring Bottega's craftsmanship, quiet visuals, and selective visibility, Bottega’s marketing strategy outperformed louder rivals and made “understated” feel like the ultimate flex.
Erewhon’s $22 Smoothie Strategy: How Celebrity Drinks Became “Accessible Luxury”
Erewhon’s marketing strategy has turned a $22 smoothie into a status symbol. By leaning on Erewhon's celebrity marketing, curated wellness culture, and in-store theatre, Erewhon’s luxury smoothie strategy shows how a single drink can become the ultimate accessible luxury for Gen Z and young professionals.
The 2026 Gaming Arms Race: Why Netflix, YouTube, and Amazon Are Betting On Interactive Content
Streaming giants are no longer just fighting over shows. Netflix gaming, YouTube Gaming experiments, and Amazon gaming moves around Luna are turning platforms into play spaces to lock in attention. Here is how the gaming race 2025 set up a 2026 arms race in interactive content and what it means for subscription loyalty.
How To Temporarily Rebrand For The Holidays In 2025
Rebrands for the 2025 holidays do not require a full identity overhaul. Learn how to rebrand for the holidays with a practical seasonal rebrand guide that keeps your brand recognisable while updating your visuals, messaging, and experiences in ways customers actually enjoy.
What Waitrose’s Mini Christmas Rom-Com Taught Us About Long-Form Video Ads
Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
Why Non-Fashion Brands Create Merch: Wearing Food, Status, And The Beverage Drop Economy
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel Marketing Trends In 2025: A Simple Playbook For Standing Out
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
The Most Advertised Brands In The World: Companies With The Most Advertising
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Inside the FIFA World Cup 2026 Promo: Adidas’ Wild Short Film and Record Kit Drop
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
What Is Branded Search And How To Optimize Your Site For It
Branded search is what happens when people type your name into Google instead of a generic term. Learn what a branded search is, why brand search volume matters, and how to optimize branded search so your site earns every high-intent click.
UX/UI for Telemedicine – How to Make an App Accessible to All Patient Groups
Discover how to design a telemedicine app that’s clear, inclusive, and trusted by every patient through simple UX, emotional tone, and user-centered design.
How to Leverage User-Generated Content to Build Trust and Boost Conversions
As a result of the fierce competition in the digital arena, companies are regularly looking for new methods of connecting with their audiences in an authentic way.
Turning Reality into Art: How Photo-to-Anime AI Is Transforming Digital Creativity
Anime has long been celebrated for its unique blend of emotion, artistry, and storytelling. Its bold lines, expressive eyes, and dreamlike color palettes have inspired fans and creators across the globe. But until recently, recreating that style required professional illustration skills — or a lot of time.
The unexpected comeback of live keynote events in B2B — and why they’re driving real ROI
Live keynote events are turning into a powerful growth channel for B2B brands as companies search for ways to build trust, create memorable experiences, and shorten the path from first contact to actual conversations.
Marketing American Thanksgiving Throughout History
From parades and paintings to hotlines and doorbusters, the American Thanksgiving impact on marketing spans a century. Here is American Thanksgiving marketing throughout history, how brands shaped the holiday and how the holiday reshaped brands.
Why You Should Hire A Marketing Team For Your PR Campaign
Hiring a marketing team for your PR campaign turns one-off announcements into real, measurable growth. See why you should collaborate with your marketing and PR department, how PR and marketing work together, and how marketing for PR campaigns turns buzz into long-term results.
Why Starbucks’ Drop Strategy Works: Inside the Drop Culture Behind Bearista Cups and Red Cups
Starbucks’ drop culture turns limited releases into lines, posts, and sellouts. From the Bearista cup craze to the Hello Kitty collaboration and Red Cup Day, here is why Starbucks’ recent drops work and how the cadence keeps customers coming back.
Dunkin’ Marketing Strategy: Rebrand, Culture, and Campaigns That Keep Sticking
Dunkin’ marketing strategy blends a bold name change, celebrity anchored stunts, creator menus, and value hooks. From the 2018 Dunkin’ Donuts rebrand to Ben Affleck’s Super Bowl universe, Charli, Sabrina Carpenter and Ice Spice collabs, and rewards pivots, here are the Dunkin’ marketing campaigns and viral moments that stick.
The Biggest Marketing Resurgences of 2025: Tricks of the Trade
From email and direct mail to forums, CTV, nano-creators, and IRL events, the biggest marketing resurgences of 2025 delivered real results. Explore the comeback marketing trends of 2025 and how to apply them without waste.
Bottega Veneta's Marketing Strategy In 2025: How Craft And Minimalism Beat Logo Hype
Bottega Veneta's marketing strategy in 2025 doubled down on craftsmanship and minimalist imagery instead of logo hype. By centring Bottega's craftsmanship, quiet visuals, and selective visibility, Bottega’s marketing strategy outperformed louder rivals and made “understated” feel like the ultimate flex.
Erewhon’s $22 Smoothie Strategy: How Celebrity Drinks Became “Accessible Luxury”
Erewhon’s marketing strategy has turned a $22 smoothie into a status symbol. By leaning on Erewhon's celebrity marketing, curated wellness culture, and in-store theatre, Erewhon’s luxury smoothie strategy shows how a single drink can become the ultimate accessible luxury for Gen Z and young professionals.
The 2026 Gaming Arms Race: Why Netflix, YouTube, and Amazon Are Betting On Interactive Content
Streaming giants are no longer just fighting over shows. Netflix gaming, YouTube Gaming experiments, and Amazon gaming moves around Luna are turning platforms into play spaces to lock in attention. Here is how the gaming race 2025 set up a 2026 arms race in interactive content and what it means for subscription loyalty.
How To Temporarily Rebrand For The Holidays In 2025
Rebrands for the 2025 holidays do not require a full identity overhaul. Learn how to rebrand for the holidays with a practical seasonal rebrand guide that keeps your brand recognisable while updating your visuals, messaging, and experiences in ways customers actually enjoy.
What Waitrose’s Mini Christmas Rom-Com Taught Us About Long-Form Video Ads
Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
Why Non-Fashion Brands Create Merch: Wearing Food, Status, And The Beverage Drop Economy
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel Marketing Trends In 2025: A Simple Playbook For Standing Out
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
The Most Advertised Brands In The World: Companies With The Most Advertising
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Inside the FIFA World Cup 2026 Promo: Adidas’ Wild Short Film and Record Kit Drop
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
What Is Branded Search And How To Optimize Your Site For It
Branded search is what happens when people type your name into Google instead of a generic term. Learn what a branded search is, why brand search volume matters, and how to optimize branded search so your site earns every high-intent click.
Marketing American Thanksgiving Throughout History
From parades and paintings to hotlines and doorbusters, the American Thanksgiving impact on marketing spans a century. Here is American Thanksgiving marketing throughout history, how brands shaped the holiday and how the holiday reshaped brands.
Why You Should Hire A Marketing Team For Your PR Campaign
Hiring a marketing team for your PR campaign turns one-off announcements into real, measurable growth. See why you should collaborate with your marketing and PR department, how PR and marketing work together, and how marketing for PR campaigns turns buzz into long-term results.
Why Starbucks’ Drop Strategy Works: Inside the Drop Culture Behind Bearista Cups and Red Cups
Starbucks’ drop culture turns limited releases into lines, posts, and sellouts. From the Bearista cup craze to the Hello Kitty collaboration and Red Cup Day, here is why Starbucks’ recent drops work and how the cadence keeps customers coming back.
Dunkin’ Marketing Strategy: Rebrand, Culture, and Campaigns That Keep Sticking
Dunkin’ marketing strategy blends a bold name change, celebrity anchored stunts, creator menus, and value hooks. From the 2018 Dunkin’ Donuts rebrand to Ben Affleck’s Super Bowl universe, Charli, Sabrina Carpenter and Ice Spice collabs, and rewards pivots, here are the Dunkin’ marketing campaigns and viral moments that stick.
The Biggest Marketing Resurgences of 2025: Tricks of the Trade
From email and direct mail to forums, CTV, nano-creators, and IRL events, the biggest marketing resurgences of 2025 delivered real results. Explore the comeback marketing trends of 2025 and how to apply them without waste.
All the Companies With AI Agents in 2025: From Microsoft Copilot Agents to Anthropic Claude Agents
2025 turned agentic AI into shipped software. This guide covers the notable companies with AI agents and the stacks behind them, including Microsoft Copilot agents, Salesforce Agentforce, Anthropic Claude Agent SDK, and a wave of vertical players brands can deploy now.
The Marketing Strategy of LEGO: Mastery of Community-Led Branding
The marketing strategy of LEGO turns fans into co-creators. See how LEGO marketing uses LEGO Ideas, AFOL programs, LEGO Masters, and a content-commerce flywheel so LEGO’s community strategy powers product, storytelling, and sales at global scale.
10 Types of Brand Identities for Your Business (With Real-World Examples)
Explore 10 key brand identities with examples you can emulate. Learn the main types of brand identities, how they signal value, and which brand identities for your business can scale.
PepsiCo’s Corporate Rebrand 2025: Strategy Behind the New Identity
PepsiCo’s corporate rebrand is a strategic reset for the parent company. Here’s how the PepsiCo new brand identity reframes the enterprise beyond beverages, signals transformation and pep+, unifies a vast portfolio, and distinguishes corporate PepsiCo from the consumer Pepsi brand.
Meta’s 2025 Facebook Comeback: The Emotional Campaign Aiming at Gen Z
Meta’s emotional campaign brings Facebook’s human side back to young adults. Inside the Facebook revival ad in 2025: Droga5’s “A Little Connection Goes a Long Way,” the “Home for the Holidays” film, and a wide media buy designed to make Facebook for Gen Z feel light, useful, and worth reopening.Introduction
Cost Per Lead vs Cost Per Acquisition: When Each Metric Drives Sustainable Growth
CPL and CPA measure different moments in your funnel. Learn when to optimise for cost per lead and when to prioritise cost per acquisition, how to translate CPL into an implied CPA, and how to set targets that protect profit without slowing growth.
The Marketing Strategy of “Frankenstein” (2025): From Venice Ovation to Netflix Premiere
A prestige-horror rollout built on controlled mystery, auteur branding, festival credibility, and a tight theatrical-to-streaming window. See how Frankenstein uses slow reveals, talent-led press, and craft-forward content to build buzz that converts on Netflix.
The Brand Alignment Audit: A Checklist for Ensuring Product, Marketing, and Sales Speak the Same Language
Use this brand alignment checklist to align product, marketing, and sales. Learn how to ensure brand alignment with practical audits, shared messaging, proof libraries, and tight feedback loops so every pitch, page, and product decision speaks the same language and moves revenue.
Brand-Building vs World-Building: How Expanding More Pays Off
Expand recognition into scalable reach. This guide explains brand building vs. world building, showing how a fixed anchor plus on-code “chapters” lets you reach more with world building, and convert that reach through consistent assets, entry-moment scenes, creator rails, and fast post-click paths.
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