
Influencer Marketing Guide: Strategy, Costs, ROI
Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.

Everything you need to know about influencer marketing: choosing creators, budgeting and rights, tracking ROI, and FTC disclosure basics.

The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.

From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.

From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.

A comprehensive breakdown of Jaguar’s rebrand, the backlash drivers, and a practical scorecard leaders can use to de-risk high-visibility modern brand resets.

Master TikTok Shop in 2025. Learn how to scale from affiliate marketing to full-stack social commerce with discipline. Explore EMARKETER forecasts, GMV Max attribution, unit economics, and a 90-day rollout plan to drive profitable orders without brand risk. Elevate your commerce strategy today.

A senior-level breakdown of Zoom’s marketing strategy in 2025: freemium distribution, enterprise trust, the Zoom Ahead reset, and AI Companion 3.0.

The wellness trends shaping marketing in 2026 are less about perfection and more about proof, relief, and belonging. Explore the top wellness trends of 2026, from nervous system care and functional nutrition to GLP-1 ripple effects, longevity culture, and wellness travel, plus what these wellness trends in marketing say about society.

Donald Trump net worth 2025 with Forbes and Bloomberg estimates, Trump assets breakdown, real estate, Truth Social stake, cash, crypto, and key changes over time.

From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

In the world of luxury automobiles, few names evoke the same level of prestige and sophistication as Mercedes-Benz. Renowned for its commitment to innovation, quality, and unrivalled driving experiences, Mercedes-Benz stands as a symbol of automotive excellence.

Discover Nancy Pelosi’s $250M net worth in 2025, how her stock trading portfolio grew, her real estate assets, Paul Pelosi’s business ventures, and public scrutiny over high-value trades.

Ralph Lauren stands as a symbol of timeless American luxury. Much of Ralph Lauren’s success is due to its savvy marketing strategy, which combines luxury with accessibility, heritage with innovation, and high fashion with lifestyle appeal.

Discover the most expensive NFTs ever sold, from The Merge and Everydays to record CryptoPunks. See prices, why they sold, and what makes each NFT valuable.

Nike doesn’t just sign athletes; it builds legends. Below, we mix the most important Nike athletes, the most newsworthy Nike celebrity endorsements, and the Nike athlete sponsorship deals that actually move culture (and product).

Taylor Swift has officially announced her 12th studio album, The Life of a Showgirl. Discover the dazzling midnight reveal, fan theories, Easter eggs, rumoured collaborations, and what to expect from her bold, high-energy pop return.

From Miami to Las Vegas, we round up the biggest UFC gates 2025 and the highest grossing boxing events 2025—plus the biggest UFC fights coming in late 2025.

Shai Gilgeous-Alexander net worth in 2025, explained: supermax-level Shai Gilgeous-Alexander contract, escalating salary, elite stats, MVP & Finals credentials, endorsements, and life with wife Hailey Summers. See how SGA’s prime seasons turn wins into long-term value—and what moves the number next.

Discover the richest celebrity families of 2025—from the Kardashian-Jenners and the Carters to the Beckhams and beyond. We explain how the wealthiest celebrity families build fortunes through brands, IP, touring, sports stakes, and real estate, and which celebrity families are rising fast. Worldwide

Break down Khloe Kardashian net worth in 2025: TV salaries, equity in Khloé Kardashian’s Good American, and momentum from Khloé Kardashian’s Khloud popcorn. See how diversified income, real estate, and endorsements shape Khloé Kardashian value—and what could fuel the next jump. Get full breakdown.

Go inside the Beyoncé x Levi’s moment: how the Beyoncé and Levi’s campaign turned music into marketing, a cinematic “Denim Cowboy” film into shoppable denim, and Beyoncé for Levi’s into a culture driver. Strategy, product, timeline, and why this Beyoncé Levi’s collaboration worked. Get the playbook.

Plan TIFF 2025 with confirmed dates schedule ticket info lineup highlights red carpet events industry sessions and awards. Your Toronto International Film Festival guide.

Discover the new Instagram Friends feature in Reels. Learn how to access the Friends tab, control your visibility, hide your activity, and see what content your friends engage with. This guide covers privacy settings, engagement benefits, and how to make the most of the Friends tab.

Discover the Instagram map feature with this complete guide. Learn how to turn location sharing on or off, control who sees your activity, explore location-tagged content, and use the Instagram map to connect with friends and creators while keeping your privacy in check.

Discover how Khloud by Khloé Kardashian blends celebrity influence with better-for-you snacking. This protein popcorn brand offers 7g protein per serving, clean ingredients, and three craveable flavors, backed by smart retail, influencer, and founder-led marketing strategies.

Deep dive on Beyoncé Cowboy Carter Tour marketing strategy and tour promotion that drove record ticket sales, viral moments, merch demand, and the highest grossing country tour.

Clear guide to what is GPT 5, how GPT 5 works, GPT 5 vs GPT 4 differences, and real use cases. Understand OpenAI GPT 5 capabilities in simple terms.

Explore the best laptops 2026 has to offer—MacBook Pro OLED, HP Spectre Fold, Razer Blade 16, and more. Discover the most powerful, innovative, and stylish laptops released in 2026 with foldable designs, next-gen chips, and cutting-edge displays built for every user.

Y2K is back—explore the 2000s brands that are popular again in 2025. From iconic 2000s brands like Von Dutch and Baby Phat to the best 2000s brands today like Crocs and Diesel, discover how nostalgia, celebrity collabs, and Gen Z are fueling the ultimate comeback.

Discover the best concerts in 2025 with top tours still happening. From Beyoncé and Morgan Wallen to Billie Eilish and Lorde, these are the tours dominating the year. These are the top tours happening in 2025—so if you're looking to grab tickets, there's still time to catch the magic live.

Explore Poppi's marketing strategy in 2025, from influencer partnerships with Post Malone and Alix Earle to bold branding and digital-first activations that fueled Poppi’s billion-dollar success.

Sample the richest alcoholic beverage brands in the world in 2025. From Budweiser to Johnnie Walker, discover how the richest liquor brands dominate the global market. These companies lead the richest alcoholic beverage beverages list because they’re lifestyle icons backed by billion-dollar strategy.
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