The marketing strategy of LEGO turns fans into co-creators. See how LEGO marketing uses LEGO Ideas, AFOL programs, LEGO Masters, and a content-commerce flywheel so LEGO’s community strategy powers product, storytelling, and sales at global scale.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
Explore 10 key brand identities with examples you can emulate. Learn the main types of brand identities, how they signal value, and which brand identities for your business can scale.
PepsiCo’s corporate rebrand is a strategic reset for the parent company. Here’s how the PepsiCo new brand identity reframes the enterprise beyond beverages, signals transformation and pep+, unifies a vast portfolio, and distinguishes corporate PepsiCo from the consumer Pepsi brand.
Meta’s emotional campaign brings Facebook’s human side back to young adults. Inside the Facebook revival ad in 2025: Droga5’s “A Little Connection Goes a Long Way,” the “Home for the Holidays” film, and a wide media buy designed to make Facebook for Gen Z feel light, useful, and worth reopening.Introduction
CPL and CPA measure different moments in your funnel. Learn when to optimise for cost per lead and when to prioritise cost per acquisition, how to translate CPL into an implied CPA, and how to set targets that protect profit without slowing growth.
Optimizing your web presence to secure a top spot in search engine results pages (SERPs) is paramount. However, a new optimization frontier has emerged with the rise of artificial intelligence (AI) platforms like ChatGPT, among others.
Spotify has recently introduced an access paywall on its platform for the lyrics of the songs. A decision like this one seems to be part of a more general strategy to turn around free users into paid subscribers into Spotify Premium, which recently already had a price surge on its monthly subscription.
Here we discuss the top 14 HTML meta-tags that are very important for the optimization of your site, ensuring that each point is effective for your website’s traffic.
As summer approaches, so does one of the most eagerly anticipated events in the shopping world—Amazon Prime Day. Although it’s only been a little over a month since Amazon’s Big Spring Sale, the giant is gearing up for its major annual event, Prime Day.
.avif "Canada's Wonderland Is Opening This Week With These New Summer Attractions.")
This Friday, May 3rd, Canada's Wonderland officially kicks off the summer season and opens its gates to a record lineup of new rides, attractions, and special events.
In a world where swiping left and right has become the norm, Bumble is stepping up its game to breathe new life into the weary hearts of singles everywhere. With its recent rebrand, this women-focused dating app is on a mission to woo users who are oh-so-tired of the online dating scene.
Billie Eilish's "Hit Me Hard and Soft" tour will come to Toronto this fall.
In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.
Your domain name is your digital storefront, virtual handshake, and first impression of your brand in the busy world of online presence. When it comes to choosing the perfect domain name, it's similar to selecting the ideal location for a physical store. By using this comprehensive guide, you will be able to navigate the complex process of selecting a domain name.
You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.
Tyler, the Creator's vibrant and eclectic style has once again found its expression in the latest sneaker collection with Converse, marking a thrilling continuation of their partnership. This collaboration has showcased a series of bright, camo-printed versions of the iconic Chuck 70 low-tops under Okonma's Golf le Fleur brand, further cementing his influence in both the music and fashion industries.
It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.
You want that bounce rate as low as possible because it essentially shows that your site is pulling in not only potential customers with high-quality content but also keeping their interest sustained, whether it be in your content, smooth navigation, or even the proper functioning across different screen-sized devices. This means that the most successful websites have low bounce rates, which goes without saying.
People are starting to take notice of Poppi, a vibrant gut health soda brand, thanks to its branded gifting and smart influencer partnerships.
On April 24, 2024, President Joe Biden signed into law a bill that could effectively ban TikTok all over the country. Unless the Chinese parent company, ByteDance, decides to sell the app in the United States within a year.
In the race to create fully autonomous vehicles, Mercedes-Benz claimed a majour victory on American soil. This German manufacturer managed to do better than its competitors, among whom was the ambitious Tesla. It is the first in the market to design, offer and deliver Level 3 autonomous cars in the US.
Kendall Jenner's 818 Tequila and Emma Chamberlain's Chamberlain Coffee have teamed up to launch a unique product: the Espresso Martini Kit.
Amazon has just announced a new subscription service for groceries, available exclusively to Prime members and EBT users. This shows Amazon's deliberateness and strategic approach to expanding its grocery services to more customers. Let’s take a deeper look at its new subscription service and what it says about the consumer and the retail giant.
Billie Eilish's third album, "Hit Me Hard and Soft," is set to be released on May 17.
Link building remains a crucial strategy for enhancing website visibility and authority. In 2024, the emphasis has shifted from merely accumulating links to focusing on the quality and relevance of those links. This article explores 20 essential do’s in link building, providing insights into both effective strategies and common pitfalls.
Dove has recently celebrated the 20th anniversary of its "Real Beauty" campaign with a bold proclamation: a commitment to never using artificial intelligence (AI) to create or alter images of women.
Due to a serious defect in the accelerator pedal, Tesla has started a broad recall of all 3,878 Cybertrucks built between November 13, 2023, and April 4, 2024.
The Chinese government has ordered Apple to remove a number of popular messaging and social media apps, such as Meta's Threads and WhatsApp, from the Chinese App Store.
Elon Musk's AI venture, known as Grok 1.5 "Vision," marks a significant step forward in the realm of artificial intelligence, especially with its ability to "understand" images.
The "Fallout" TV series, now streaming on Amazon Prime, has received significant acclaim, boasting an impressive 94 percent critic score on Rotten Tomatoes. This marks a notable shift in the perception of video game adaptations, which historically have faced skepticism and criticism.
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.
