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May 8, 2024
(Updated on
Dec 12, 2023


Web Design for B2C

Brand Vision Marketing was brought on board to help GlobalTax modernize the brand and create a new brand identity that would resonate with the target audience.

At Brand Vision, we pride ourselves on delivering unmatched web design services to our clients. For this particular project, we were tasked with creating a visually striking and modern website for Global Tax, a premier accounting firm.

Project Summary

For Global Tax, we executed a professional branding initiative and designed a website, underpinned by meticulous research and strategic planning. The result: a compelling brand identity that sets them apart in the accounting industry.

Brand Vision’s Impact

The impact we had on this project:

Our work for Global Tax, an accounting firm, led to a website that improved usability for clients seeking financial services, enhanced optimization for better visibility, increased speed, and introduced a cleaned and revised design and website structure. This ensures that their online presence mirrors their commitment to precision and efficiency.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.

The Steps:

Market research, brand positioning, brand messaging, brand identity, brand guidelines, brand launch

Brand Identity:

Brand Vision Marketing created a new, versatile color palette and modern sans-serif typography for GlobalTax to appeal to small business owners and younger entrepreneurs. Extensive research guided the choice of neutral tones for reliability and a clean font for approachability and professionalism, ensuring adaptability across touchpoints.

Brand Vision Marketing created modern, professional textures and website elements for GlobalTax's online platforms. Aligned with the target audience's preferences, these elements offer a consistent and cohesive visual experience, enhancing brand awareness and driving customer acquisition.

What was client’s reaction

Amazing team, great communication, and even better project management.
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