Your company’s website is one of the most important tools you can have. Your website is used to build both trust and credibility with your clients. Your website is used as a platform to exemplify your company as a brand and create a sense of company identity within a market.
In the current age of technology, the internet has evolved in order to transform the way we as users connect, communicate, and share information. Having a website establishes your company’s online presence and provides accessibility to consumers at any time, any place, and to anyone.
Having said this, there are differences between good and bad websites. Aspects such as bad UX and UI, frustrating navigation, lack of meaningful traffic, as well as many other factors play a part in determining whether your website is disadvantageous to your company.
These are 5 reasons why your company should consider redesigning your website.
- Evolution and Modernization
- No results or meaningful traffic
- Bugs and Errors
- Improve UX and UI
- Your target audience has pivoted
Evolution and Modernization
As design trends evolve over time, it is easy for a website to become outdated. Especially if your website has stayed the same since the early 2000s. Your website should help you stand out within your market from your competitors. Having an outdated website can serve as a disadvantage if users are comparing your website to other competitors. They are more likely to go with a company that has a more modern design and layout.
No Results or Meaningful Traffic
Another reason why your company may be in need of a website redirection is that your website is not generating your desired results or any meaningful traffic. In most cases, a company’s website is used to generate leads and attract your target audience. Another issue companies tend to run into is that they are attracting the wrong audience. This often occurs when the content on your website includes keywords that are misleading. optimizing your SEO will help attract your target audience, attract more leads, and in turn increase sales as a direct result.
Bugs and Errors
One of the most important reasons why your company should strongly consider redesigning your website is if your website is dysfunctional. Dysfunctionality can include having internal bugs, features and functions that do not work or serve their intended purpose, broken links, security and privacy issues, as well as many other errors that can turn away customers from your website. By going through a website audit, your company will be able to specifically see which aspects of your website are dysfunctional and ways to improve and rectify the issues.
Improve UX and UI
UX and UI are often terms that are used interchangeably but reflect different aspects of design and development. Throughout the lifecycle of a design project, UX and UI assets are used in harmony to create an optimal user experience. UX and UI are used in harmony in order to produce an overall design that considers all aspects of a user’s journey and experience from start to finish. UI designers focus on creating an interface for users that are both easy and enjoyable to use. Two of the most integral aspects of a user journey are usability and likability. Good UI aims to eliminate any potential for frustration during the user journey. UI designers abide by certain guidelines in order to obtain optimal user satisfaction.
Having good UI and UX enables your company to understand the user journey and ensure that users are never left feeling frustrated while on your website. Understanding your client's user journey also helps your company understand which aspect of your organization users are interacting with, which can help determine where your company should be focusing more attention.
Your Target Audience Has Pivoted
In some cases, when companies go through internal shifts, whether that be leadership changes, service changes, or even changes to the moral and ethical values of an organization, a company’s target audience will pivot. Having a website that was focused on targeting a specific clientele will no longer attract their new target audience, and will in turn decrease sales. By redesigning your website, your company will be able to modify your website in order to reflect the updated aspects of your company and attract the correct audience.
In conclusion, if your company has encountered any of the following issues, it may be time to consider investing in a website redesign. Your website will build both trust and credibility with your clients. Your website is used as a platform to exemplify your company as a brand and create a sense of company identity within a market. By redesigning your website, you are creating a space in which your company can continue to grow and evolve over time and become an accurate representation of the level of service your company provides.
With Brand Vision, our award-winning web designers can help you design a website that is custom-tailored to your needs.
Contact us today to get started!