Latest Business Articles

Explore how tobacco marketing transformed from simple newspaper ads to sophisticated branding, celebrity endorsements, and digital strategies, all amid ever-tightening regulations.

Marketing is the backbone of any business. According to research by GE Capital Retail Bank, 81% of consumers conduct online research before purchasing. It means that businesses need to develop a robust online presence that engages and supports customers along the way.

Nowadays, it is not uncommon that even the smallest of businesses depend on the software to manage operations, track data, and engage with customers. As software itself comes to life as a service through cloud computing and software as service (SaaS) models, companies have truer reasons than ever for selecting tech solutions.

Push notifications allow for effective audience targeting and are gaining popularity in internet marketing. Click here to learn more about the key features, types, and benefits of this marketing approach.

Testing app ideas effectively can make the difference between success and redundancy for a startup app development company. In niche markets, precision is paramount, and so is minimizing developmental risk to optimize resource management. Navigating niche markets requires a keen understanding of the audience's unique needs. This is where the MVP approach becomes an invaluable strategy for startups.

While it's true that everyone makes mistakes occasionally, there are some that professionals and business owners can't afford. Among these would be the careless handling of confidential company data and information. The corporation and all parties concerned stand to lose a lot of money if you do not secure this sensitive data.

Discover Canada’s top 15 universities based on the latest QS data. Learn about each institution’s strengths, notable alumni, and why they stand out in Canadian higher education.

Discover how to optimize your brand portfolio with proven models—Branded House, House of Brands, and more—and learn strategies to build clarity, loyalty, and growth.

Explore 20 famous logos with hidden symbols, from Wendy’s “MOM” collar to FedEx’s hidden arrow. Learn how designers hide meanings in logos for lasting brand impact.

Explore 15 real-world vision and mission statement examples from top companies. Learn how to craft compelling statements that guide your brand, attract customers, and shape your business future.

We’ll highlight our top five platforms—and trust us, we know website development inside and out. Each excels in different areas, be it blogging, e-commerce, or design freedom. Some have robust CMS (Content Management System) features, while others take an online website builder approach with drag-and-drop editors and built-in website hosting.

Explore the biggest PR campaigns in history—from Nike’s iconic slogan to Dove’s groundbreaking social message—and see how these famous PR case studies shaped brand images worldwide.

Crowdfunding seems like a tricky world to get into but it has come a long way since its early days, and now everyone is using it in one way or another. In this guide, we’ll break down crowdfunding in 2025 by exploring why it’s evolved so rapidly, how new platforms respond to community demands, and which trends—like decentralized funding or philanthropic projects—are shaping the future.

A practical guide to the best domain registrars 2025, comparing pricing, features, and pros & cons. Find the perfect match to secure your website’s online home.

Discover the best business universities in the world 2025. Learn about their history, standout programs, and what sets them apart.

AI has revolutionized the entire notion of website design by innovating more ingenious solutions for both creative processes and user experiences. The AI web design tools base their operations on the use of machine learning algorithms in analyzing user behavior to ensure that designers avail more intuitive and personalized interfaces. It becomes easy for developers in an artificial intelligence design to anticipate users' needs and preferences, thus catering more precisely to the functionality aspect of websites.

AI image generators have revolutionized visual content creation, making it effortless to transform text into breathtaking images. Whether you're a marketer, designer, artist, or simply someone who enjoys creative exploration, AI-powered tools can help bring your imagination to life with just a few words.

Craft a solid restaurant ownership strategy and learn which pitfalls to avoid. From budgeting for a new restaurant to customer engagement, here’s what you need to know.

Explore the most expensive cities to live in globally. Discover what makes them so pricey.

In this article, we’ll profile ten of the most successful young people who launched businesses in their teens or early twenties, eventually reshaping industries and inspiring countless others to follow suit. Let’s dive into each remarkable case and see for ourselves the genius young minds who changed the world in all fields.

Expand your income streams in 2025 with these 10 AI-driven ideas. Learn how AI-powered business opportunities can boost your earnings and keep you ahead.

For over a decade, Bitcoin has both excited and confused people across the globe. In this article, we’re going to explore bitcoin predictions 2025—how the world’s first and biggest cryptocurrency might evolve in terms of price, adoption, and technology. The bitcoin predictions for 2025 seem promising and we will tell you why!

AI content is shaking up the SEO world, blending speed with new ranking challenges. Learn how to adapt and keep your site visible in this tech-driven era.

B2B SaaS companies face fierce competition, so they need to design perfect user experiences to win in this market. Whether a product runs smoothly, it won't matter if users struggle to work with it effectively. Bad UX design makes customers annoyed, which makes them drop your business more easily and costs you valuable earnings. For B2B SaaS providers who serve multiple business types and complex business processes, the right UX design represents a basic business requirement.