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Jul 11, 2024
(Updated on
Jul 11, 2024

Target Circle Vs. Prime Day: Epic Summer Savings

July is set to be a bustling month for bargain hunters, with Target launching its largest sale of the season—Target Circle Week. Scheduled from July 7 to 13, this event is strategically timed just before the much-anticipated Amazon Prime Day, ensuring shoppers have a full roster of deals to consider. Target Circle Week offers substantial savings, boasting up to 50% off on thousands of items, including summer essentials and back-to-school must-haves.

Photo by Target 

Unlike Amazon Prime Day, which is slated for July 16 and 17 and requires a paid membership, Target's Circle Week does not require shoppers to pay for access, making it an accessible alternative for everyone looking to score big on discounts. This competitive timing not only heats up the midsummer sales landscape but also gives consumers ample opportunity to capitalize on deals from both retail giants.

Photo by Amazon 

Continual Success: Target Circle Week Becomes a Tradition 

Target is once again rolling out its much-anticipated Target Circle Week, continuing a tradition that has seen several successful iterations in the past, including events last summer, fall, and this spring. The upcoming Circle Week promises a spectacular array of deals that shoppers have come to expect from Target's special sales events.

Deal Highlights and Exclusive Offers

Here’s a sneak peek at what’s in store: 

  • Toy Discounts: Shoppers can enjoy up to 50% off on a selection of popular toys such as LEGO, Monster Jam, and LOL Surprise!
  • House Hold Savings: Up  to 40% off on essential kitchen and floorcare items from top brands like Keurig, KitchenAid, Ninja, Dyson, Shark, and Bissell
  • Apparel for Everyone: Apparel for the whole family, including tees, tanks, and dresses, will be available at 30% off
  • Home Essentials: Savings extend to 30% off on select bedding and bath products featuring brands like Casaluna and Threshold
  • Back to School Prep: Get ready for back to school with 30% off select backpacks and kids' school uniforms.
  • Beauty and Wellness: For beauty and wellness enthusiasts, there will be a 20% discount on select skincare, suncare, and fragrances from trusted brands such as CeraVe, La Roche Posay, Neutrogena, and Olay
  • Summer Food Deals: Foodies can delight in buy-one-get-one 50% off deals on summer favourites like ice cream, chilled beverages, and all fresh berries. 
  • Gift Card Offers: Spending $50 on home care products will earn shoppers a $15 Target gift card, and a $10 gift card is up for grabs for those who spend $40 at Ulta Beauty within Target.

Deal Of The Day 

Adding to the excitement, Target's Deal of the Day will run from July 7-13, offering exclusive one-day deals for Target Circle members. Highlights include a special offer at Starbucks—buy any beverage and get another 50% off on July 11, available in-store and via Drive Up.

How to Participate in Target Circle Week and Membership Benefits 

To participate in these deals, you must be a member of Target Circle, the retailer’s no-cost loyalty program. If you’re not already a member, you can easily sign up now online, ahead of the event starting on July 7. The deals kick off at 3 a.m. ET/midnight PT on Target.com and in the Target app, and will be available in nearly 2,000 Target stores upon opening.

One standout offer this year is the introduction of Target Circle 360, a new premium subscription service. During Circle Week, membership is available for just $49 for the first year—a 50% discount off the regular price of $99. This membership offers unlimited free same-day deliveries for orders over $35 via Shipt, along with free shipping on additional purchases and extended no-rush returns, adding an extra 30 days to decide if you want to keep your items. This deal ensures that Target Circle members can enjoy unprecedented convenience and value as they maximize their summer shopping.

Photo by Target 

Comparing Strategies: Target Circle Week to Amazon Prime Day 

Target employs several strategic manoeuvres to compete with Amazon Prime Day through its Target Circle Week, effectively positioning itself as a strong contender in the summer sales arena. Here are the key strategies:

Strategic Timing: Target Circle Week is scheduled just before Amazon Prime Day, capturing consumer attention and spending before its competitor. This timing likely aims to divert some of the shopping enthusiasm and budget away from Amazon, giving consumers an opportunity to capitalize on deals earlier.

Accessibility of Deals: Unlike Amazon Prime Day, which requires a paid membership to Amazon Prime, Target Circle Week is accessible to anyone who joins the free Target Circle loyalty program. This inclusivity could attract a broader audience, including those who might not want to commit to a paid subscription.

Diverse and Deep Discounts: Target offers substantial discounts of up to 50% across a wide variety of categories—from toys and kitchen appliances to clothing and back-to-school essentials. These deals cover a broader range of products compared to Amazon’s more tech-focused discounts, potentially appealing to a wider demographic.

Deal of the Day Features: Similar to Amazon’s Lightning Deals, Target introduces a "Deal of the Day" during Circle Week, providing daily specials that keep consumers coming back for unique offers. This not only boosts daily traffic but also creates a sense of urgency and exclusivity around the deals.

Integration of Services and Offers: The introduction of Target Circle 360—a premium subscription within the loyalty program—mirrors Amazon Prime by offering benefits like free same-day delivery for a reduced price during Circle Week. This service competes directly with Prime by targeting consumers who value fast shipping and convenience.

Additional Incentives: Target enhances the shopping experience by including promotions such as gift card rewards with certain purchases and special deals at in-store services like Starbucks and Ulta Beauty. These incentives not only increase the average transaction value but also improve the in-store shopping experience.

Extended Benefits and Convenience: By offering extended no-rush returns and a variety of delivery and pickup options, Target meets consumer demand for flexibility and convenience, key factors in customer satisfaction and retention.

Through these strategies, Target not only competes with Amazon by offering similar or superior benefits but also differentiates itself by making its sales events more accessible and varied in its offerings. This approach could effectively capture a segment of consumers looking for convenience, variety, and value, all without the prerequisite of a paid membership.

Exploring More Summer Savings

Here’s a look at more exciting summer savings opportunities beyond Target and Amazon. Walmart is stepping up with its “largest savings event ever,” scheduled from July 8 to 11, dubbed the Walmart Plus Week. 

As July unfolds, Target Circle Week stands as a testament to Target's commitment to providing exceptional value and accessibility to all shoppers. With a wide range of discounts across diverse categories, Target not only competes fiercely with Amazon Prime Day but also reinforces its position as a leading retail destination. Whether you're gearing up for school, sprucing up your home, or simply indulging in some retail therapy, Target's extensive sales event ensures you don't have to stretch your budget too thin. Remember to mark your calendars, join the Target Circle if you haven't yet, and prepare to take advantage of one of the summer's most anticipated shopping events. With deals this good, it's an opportunity you won't want to miss!

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