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Mar 19, 2024
(Updated on
Mar 6, 2024

The New 13 and 15-inch MacBook Air Now Comes With The Powerful M3 Chip.

Apple has released the newest MacBook Air models, which come with the powerful M3 chip and better performance, faster Wi-Fi, and the ability to connect up to two external displays. These new laptops, available in both 13- and 15-inch sizes, boast a sleek and lightweight design with up to 18 hours of battery life. The M3 chip brings significant improvements, making the MacBook Air up to 60% faster than the M1 model and up to 13 times faster than the fastest Intel-based MacBook Air. With its faster and more efficient Neural Engine, the MacBook Air retains its position as the world's best consumer laptop for AI applications.

Built using cutting-edge 3-nanometer technology, the M3 chip features an 8-core CPU, up to a 10-core GPU, and supports up to 24GB of unified memory. This results in blazing-fast performance across a range of tasks, from everyday productivity to demanding activities like photo and video editing. The new MacBook Air also supports hardware-accelerated mesh shading and ray tracing, providing users with more realistic gaming experiences. Additionally, the inclusion of the latest media engine with AV1 decode support ensures higher-quality video experiences from streaming services.

Photo by Dylan Ferreira on Unsplash

The MacBook Air with M3 offers notable improvements in various tasks, including gaming, photo and video editing, and productivity. For instance, game titles like No Man’s Sky run up to 60% faster than on the 13-inch MacBook Air with the M1 chip. Similarly, working in Excel spreadsheets and video editing in Final Cut Pro are significantly faster on the M3-equipped MacBook Air compared to previous models. Furthermore, compared to a PC laptop with an Intel Core i7 processor, the MacBook Air delivers up to 2 times faster performance, 50% faster website browsing, and 40% longer battery life.

In addition to its impressive performance, the MacBook Air excels in other areas as well. Its sleek aluminium enclosure is available in four attractive colors: midnight, starlight, silver, and space grey. The laptop features a stunning Liquid Retina display with up to 500 nits of brightness, providing vivid colours and sharp detail. Users can also enjoy enhanced connectivity with support for Wi-Fi 6E, MagSafe charging, and two Thunderbolt ports. The built-in 1080p FaceTime HD camera, three-mic array, and immersive sound system with Spatial Audio and Dolby Atmos ensure a high-quality multimedia experience.

Photo by David Monje on Unsplash

Moreover, the MacBook Air with M3 continues to deliver an unrivalled experience with macOS, offering intelligent features that enhance productivity and creativity. macOS Sonoma introduces new capabilities such as placing widgets on the desktop, improved video conferencing features, and enhanced productivity tools like Split View and Stage Manager. The MacBook Air seamlessly integrates with other Apple devices through Continuity features, allowing for effortless sharing and collaboration.

Apple's commitment to environmental sustainability is evident in the new MacBook Air, which is the first Apple product to be made with 50% recycled content. The laptop meets Apple's high standards for energy efficiency and is free of harmful substances such as mercury, brominated flame retardants, and PVC. Additionally, the packaging is 99% fiber-based, aligning with Apple's goal to remove plastic from all packaging by 2025.

The new MacBook Air with M3 is available for pre-order starting March 4th and will be available in Apple Store locations and authorized resellers on March 8th. Prices start at $1,099 for the 13-inch model and $1,299 for the 15-inch model, with education pricing available. Customers can also trade in their current computers through Apple Trade In and enjoy special financing options with Apple Card Monthly Installments. With its powerful performance, sleek design, and eco-friendly construction, the MacBook Air with M3 sets a new standard for portable computing.

The new MacBook Air with M3 represents the pinnacle of Apple's engineering prowess, offering unmatched performance, versatility, and sustainability. From its powerful M3 chip to its vibrant Liquid Retina display and eco-friendly construction, every aspect of the MacBook Air has been meticulously designed to elevate the user experience. With its availability for pre-order starting March 4th and in-store availability on March 8th, customers can soon experience the next generation of portable computing. Whether for work, creativity, or entertainment, the MacBook Air with M3 stands as a testament to Apple's commitment to pushing the boundaries of technology while minimizing its environmental footprint.

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