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May 8, 2024
(Updated on
Oct 3, 2023

All The Biggest News From The 2023 Apple Event

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And that’s a wrap! Few moments in the world of technology can match the anticipation and excitement that come with Apple's annual events. Apple, a company based in Cupertino, is famous for its dedication to innovation, great design, and user-friendly experiences. This year, Apple once again grabbed everyone's attention by revealing a bunch of amazing products and improvements. Apple's 2023 Event is truly impressive, featuring the next-generation iPhone lineup, wearables, software updates, and a strong commitment to the environment that resonates with people worldwide. Were you not able to watch it live? Don't worry; we have gathered all the major announcements and essential information in one place

New Apple Watch and Updates

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Apple Watch Series 9

The Apple Watch Series 9 takes smartwatches to a whole new level with its S9 chip, which can boost performance by a whopping 60% and has a 30% faster GPU, which means you'll experience lightning-fast response times. Dictation has made significant progress by becoming more accurate, thus making it easier to communicate through speech. Users can use Siri to access their health data, which provides them with a clearer understanding of their well-being. Name Drop is a convenient way to share information with people you're close to. It also features an innovative Double Tap gesture that allows you to control things without needing to use your hands. The watch now has a display that is twice as bright, making it much easier to see in any situation. It's actually quite surprising that the Series 9 is Apple's first carbon-neutral product. You can start pre-ordering on September 14, and it will be available for purchase on September 22 at a price of $399.

apple watch series 9
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Apple Watch Ultra 2

The Apple Watch Ultra 2 is a really exciting upgrade from the original version. The device is equipped with the impressive S9 chip, which gives it remarkable speed and responsiveness. The Double Tap feature is really cool because it adds convenience and makes it super easy for users to connect. Having Siri on your device provides you with increased freedom and simplifies your daily tasks. The main goal is to help you find your iPhone quickly and accurately. The new display design improves visibility, while the Modular Ultra watch face allows for effortless customization of its appearance. The Ultra 2 is designed with power zones that can collect exercise data and also has the capability to log water dives. This makes it a versatile fitness companion. The pre-order for the Ultra 2 will begin on September 14th, and it will be available for purchase starting at $799 on September 22nd.

The End of Leather

Apple took a big step to protect the environment when it said it would stop making its products out of leather. Apple has changed the materials it uses for its popular Apple Watch bands so that they are better for the earth. "FineWoven" is a new material that is being used to replace leather. It fits with Apple's goals for the environment and has the feel of suede. 

Image Credit: appleinsider.com

Mechanical Watch Reference

At Apple's event, they made a reference to a mechanical watch that has similar basic functions as the Apple Watch. Apple's mention of traditional timepieces, while lacking in specifics, suggests that they are constantly seeking innovative ways to blend technology and history. This exciting reference makes us excited for the day when these two worlds will merge, creating a future of traditional craftsmanship and advanced technology.

New iPhone and Updates

iphone 15 colors
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iPhone 15

The iPhone 15 is Apple's newest technological wonder. The device features a stunning Super Retina XDR display and a high-performance A16 Bionic chip. The device is designed to be innovative and is available in two sizes: the regular iPhone 15 and the larger iPhone 15 Plus. Additionally, it offers a captivating selection of five stunning colours to choose from. The upgraded camera system will astound you if you're a fan of photography. It boasts an impressive 48 megapixels, a user-friendly auto picture mode, and the capability to shoot in stunning 4K resolution. Utility becomes the main focus with features such as "Voice Isolation," "Roadside Assistance," and "Emergency SOS," which provide safety and convenience at your fingertips. Pre-orders begin on September 22. The starting price will be $799. 

iPhone 15 Pro

The iPhone 15 Pro is made of titanium, which gives it both strength and style. This device was made with gamers in mind. Apple removed the regular Mute switch; instead, it now features an Action button. The A17 Pro chip is incredibly fast thanks to its revolutionary three-nanometer manufacturing process. This camera has multiple lenses and a whopping 48-megapixel capacity, equivalent to having seven camera lenses in one. Connectivity has reached a whole new level, with speeds of up to 10 gigabits per second. This feature is ideal for jobs that involve handling large amounts of data. Starting September 22, you'll be able to pre-order the iPhone 15 Pro for $999.

iphone 15 pro
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iPhone 15 Pro Max

The camera on the iPhone 15 Pro Max is going to be a game-changer for photography. It's equipped with a 120 mm-equivalent lens and a bigger sensor, which will revolutionize the way we take pictures with our phones. The device not only functions as a great camera, but it also comes with a 5x zoom lens and a wide f/2.8 aperture. These features allow for a lot of flexibility when capturing pictures of various scenes. It also has a sturdy yet lightweight design that ensures durability without compromising user comfort. You will be able to pre-order the iPhone 15 Pro Max starting on September 22. It's priced at $1,199. 

Console Games on iPhone

Apple has taken gaming on the iPhone to a whole new level with the introduction of the A17 Pro chip, enhancing performance and opening the door to console-level gaming experiences on the iPhone 15 Pro models. With cores that are 10% faster than the previous A16 Bionic chip, the A17 Pro is ready to give high-end desktop PCs a run for their money. Gamers can now rejoice as titles like Resident Evil Village, Resident Evil 4, and Assassin’s Creed: Mirage, once exclusive to consoles, make their way to the iPhone. Apple's commitment to pushing the boundaries of mobile gaming ensures that users can immerse themselves in top-tier gaming experiences. 

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Spatial Video Capture

With their new ability to record spatial video, the iPhone 15 Pro models have opened up a whole new world of creative options. With this cool feature, users can record immersive videos with a feeling of depth and space. With the redesigned wide and ultra-wide cameras, these iPhones can record not only the visuals but also the spatial audio, making the viewing experience truly immersive. The spatial video recording feature on the iPhone 15 Pro models is going to change the way we record and share our experiences, whether it's with friends or in the future. 

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iCloud+ Plans

Apple is expanding the features of iCloud+ to provide users with a wider range of storage options. They introduced two new iCloud+ plans that offer additional storage space, catering to its increasing demand. When users have more storage space, they can feel confident about storing and organizing their pictures, videos, documents, and other files within the secure and dependable iCloud ecosystem.

iOS 17

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The final release date for iOS 17 has been set. On September 18, users will get a free software update that will add and improve many things on their devices. iOS 17 should give its users a new and better way to use their phones. The iOS 17 update adds new themes and ringtones so that people can customize their phones with a wide range of fun and interesting sounds. Apple's commitment to regular updates makes sure that users can enjoy the latest technological improvements on their devices, whether it's faster speeds, new features, or better looks. On September 18, iOS 17 will take your Apple experience to the next level.

Ultra Wideband Chip (2nd-generation)

The UWB2 chip, which is the second generation of ultra-wideband technology, represents a significant advancement for Apple's ecosystem. The latest Apple Watch Series 9, Apple Watch Ultra 2, and iPhone 15 models all come equipped with an advanced chip that offers improved features and enhanced experiences. UWB2 enables precise location tracking, making it incredibly convenient to locate misplaced items. If you're trying to locate your iPhone or find a friend in a crowded place, UWB2 can provide you with precise directions, distance indicators, and even tactile and audible cues.

Action Button:

iphone 15 pro titanium
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Apple has introduced a new feature called the Action Button, and it's expected to revolutionize how people interact with their iPhones, particularly the iPhone 15 Pro and iPhone 15 Pro Max. The hardware button is not your typical physical mute switch. It offers a wide range of customization options. Yes, the Action Button still has the ability to mute, but with the Shortcuts app, it now offers a range of other functions that can be customized. The new flexibility that has been introduced allows users to have greater control and personalization of their iPhone experience to suit their individual needs.

Double Tap Gesture

The "Double Tap Gesture" is an exciting new feature that allows Apple users to interact with their devices in a cool and innovative way. Now, you can use products like the Apple Vision Pro without needing to use your hands. Users can complete a variety of tasks by simply tapping their thumbs and fingers together. These tasks include controlling music, answering calls, and even snoozing alarms. 

Pink Colour Options

Apple's latest announcement has caused quite a stir in the tech world, with many people feeling pretty excited about it. The Apple Watch Series 9 and the iPhone 15 models in pink have been released, and they have taken Apple's aesthetic to a whole new level. Apple offers customers a diverse selection of colours to choose from, ranging from gentle pastels to vibrant pink shades. This allows individuals to express their unique style and personality by customizing their devices. 

Roadside Assistance via Satellite

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With the addition of roadside help to Emergency SOS via satellite, Apple has taken its commitment to user safety to a new level. This smart addition makes sure that Apple users are not only connected in an emergency but also get help if they run into problems on the road. Imagine being in the middle of nowhere, where there is no cell phone or Wi-Fi service, and your car chooses to stop for no reason. Apple has your back in this kind of situation. Apple's partnership with AAA makes sure that help is always just a tap away. When you buy an iPhone 14 or 15, you get a free two-year membership to this satellite-powered Roadside Assistance service. This gives you peace of mind and a way to get help when you need it most.

Apple Polishing Cloth Compatibility

Apple cares about every little detail. The fact that the Apple Polishing Cloth works with the new iPhone 15 models is proof of this. This isn't just any cleaning cloth; it's made to go with the sleek style and high-quality materials of the iPhone 15 series. With its soft and gentle microfiber fabric, it keeps your iPhone 15 clean and free of smudges, so you can enjoy the stunning Super Retina XDR display without any interruptions. It's the perfect way to keep your new iPhone looking as good as the day you opened the box.

Image Credit: theverge.com

New AirPods and Updates

iphone 15 and new airpod usbc
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AirPods Pro 2nd Generation

Apple is stepping up the listening experience with the second-generation AirPods Pro. The goal of this new version is to provide a more immersive and lifelike audio experience. The earbuds that everyone has been eagerly waiting for will come with a USB-C port, making them compatible with the latest connectivity standards.  Apple understands the significance of offering options and making things convenient for users. That's why they provide the option to purchase wired EarPods with a USB-C connection for a reasonable price of $19. The price for them will be $249, and they will be available for purchase starting on September 22.


iphone 15 usbc
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Apple recently made a significant change by introducing the USB-C connector at the iPhone event. This change is in line with the requirements set by the European Union, which state that all electronic devices must have the capability to charge using a USB-C port by 2024. It's not just for the iPhone; other devices in the Apple family are also going to start using USB-C connections soon. This is good news because it means that Apple's different products will now have a simpler and more consistent experience.

Apple Smart Home Updates

Support for Smart Home Applications

With the iPhone 15 Pro and Pro Max, Apple is taking a huge step into the world of smart home apps. These top-of-the-line models now come with support for the Thread protocol, which opens up a world of options for connecting your smart home's ecosystem in a seamless way. With Thread support, you can expect your smart devices to be more reliable, scalable, and secure. This will make home automation run more smoothly than ever. The iPhone 15 Pro and Pro Max are ready to help you build a smarter, more connected home. You can use them to handle your lights, thermostat, and security system.

Image Credit: theverge.com

Grid Forecast Feature

With its Grid Forecast feature, Apple is bringing a new era of ease to the world of smart homes. This new feature of Apple's smart home app could change the way you control your connected gadgets. Imagine being able to make the best use of your energy by being able to predict your home's energy needs. With Grid Forecast, your smart home ecosystem can predict how the energy grid will work. This lets you know when and how to use your devices to save money and be better for the world.

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To Finish Off

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Apple's recent event showed off a flood of new ideas and improvements that promise to change the way we use technology. From the much-anticipated iPhone 15 range with its USB-C port, better cameras, and dynamic island feature to the game-changing Apple Watch Series 9 and Ultra 2 with their powerful S9 chips and carbon-neutral design, the stage was set for an exciting future. Apple's removal of leather from its accessories and use of more eco-friendly materials show how much the company cares about protecting the earth. With iOS 17 on the way and the promise of spatial video, gaming on par with consoles, and the Thread protocol, Apple fans have never had more exciting options. And let's not forget the amazing "double-tap" gesture, which is a small but revolutionary addition that gives users a whole new way to connect with their devices. As we look forward to the release of these innovative goods and features, one thing is clear: Apple's commitment to pushing the limits of technology is as strong as ever, promising an exciting and sustainable future for everyone.

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