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U.S. May Slash China Tariffs to 50% as Trade Talks Pick Up

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U.S. May Slash China Tariffs to 50% as Trade Talks Pick Up

The U.S. is reportedly gearing up to slash its massive 145% tariff on Chinese imports—possibly bringing it down to the 50–54% range—as early as next week. Sources say the move is timed with a key round of trade talks between U.S. and Chinese officials set to take place in Switzerland, marking the first real attempt to cool tensions since Trump reignited the tariff war last month.

Retailers have been watching this closely, and the tone seems to be shifting. Executives from Walmart, Target, and Home Depot left a recent White House meeting feeling more confident, and industry insiders say many companies are already preparing for a price reset—asking suppliers to quote across a range of tariff scenarios.

The toy industry, which heavily relies on China, has been one of the hardest hit. A Tonka truck that would cost $30 could jump to $80 with the current tariff—so a cut to 50% would still sting, but it’s a lot more workable. Bottom line: this isn’t the end of the trade war, but it could be the first real sign of movement in a while.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category.
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Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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