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Pop Mart Eyes U.S. Pop Up Boom After Beating Global Revenue Targets

Pop Mart Eyes U.S. Pop Up Boom After Beating Global Revenue Targets
  • CEO Wang Ning says 2025 revenue could reach 30B yuan (about $4.2B), well above the 20B yuan target; first half net profit jumped ~396%.
  • U.S. push intensifies: about 40 stores now with 10 more planned by year end, plus more offline channels in major landmarks.
  • Active U.S. pop up footprint includes a Columbia, MD POP UP site and event style activations like the SDCC pop up shop; Mall of America and Westfield World Trade Center add high profile doors.

Pop Mart’s earnings momentum is setting the stage for an aggressive American rollout. After a first half that saw profits soar and management guide to as much as 30B yuan in full year revenue—far above its earlier 20B goal—the company is leaning into the U.S. as a growth engine, citing strong demand for its Labubu led IP.

The expansion playbook mixes permanent stores with short term pop ups and event based “play stops.” Alongside roughly 40 current U.S. locations and 10 more coming by December, Pop Mart is adding offline channels in major landmarks while keeping scarcity driven drops alive through pop ups—visible from a Columbia, Maryland POP UP listing to a Comic Con pop up shop collaboration. New flagship doors like Mall of America and Westfield World Trade Center broaden reach in high traffic hubs.

Why it matters: the model turns collectible hype into retail footfall. Pop ups give Pop Mart fast, flexible coverage to test markets and feed drops, while permanent stores and landmark placements anchor the brand for the long haul. If the revenue run rate holds, expect a denser cadence of U.S. activations through the holidays—especially as new Labubu mini accessories arrive to keep the frenzy fresh.

Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.

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Arash F. serves as a Research Specialist and Junior Journalist at Brand Vision Insights. With a background in psychology and scientific writing, he offers practical insights into human behavior that shape brand strategies and content development. By blending data-driven approaches with a passion for storytelling, Arash creates helpful insights in all his articles.

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