Netflix’s New Price Hikes: Standard Plan Now $17.99, Ad Tier Rises to $7.99
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Netflix is raising prices across multiple subscription tiers in the United States, marking the first time its ad-supported plan will see a bump. The ad tier moves from $6.99 to $7.99 per month, while the Standard plan climbs to $17.99, a $2.50 hike for two simultaneous HD streams. Meanwhile, the Premium tier goes up $2 to $24.99 per month, and extra-member slots also cost more.
The company unveiled the increases alongside quarterly earnings showing a record 18.9 million new subscribers in Q4 2024. Netflix says the additional revenue from these changes will fuel its content pipeline, including more original shows, films, and high-profile collaborations. Co-CEO Greg Peters maintains these rates still offer “incredible entertainment value,” though some customers may now reconsider whether the higher monthly tab is worth it.
With the Basic plan discontinued in most regions, Netflix’s entry-level ad-supported service is no longer as budget-friendly as before. Nevertheless, executives remain confident viewers will stick around for fresh hits and returning favorites. In a fiercely competitive streaming market, Netflix is betting that an enhanced content lineup will keep subscribers glued, despite pricier monthly bills.
