Netflix’s KPop Demon Hunters Becomes Streaming’s Hottest Phenomenon

• Now leading Netflix’s Top 10 movies and driving record engagement.
• Surpasses 180 million views to date and ranks as Netflix’s No. 2 English language film overall.
• Also cited as Netflix’s most watched animated original after its June 20 debut.
• Soundtrack breakout Golden hits No. 1 on the Billboard Hot 100.
• Limited theatrical sing along events roll out this month.

KPop Demon Hunters has become the summer’s streaming juggernaut. The animated film sits atop Netflix’s current Top 10 while piling up audience milestones, passing 180 million views since its June 20 launch and landing as the service’s second most popular English language film. Several outlets also frame it as Netflix’s most watched animated original, reflecting how far the title has broken out beyond its core K pop base.‍

The cultural spillover is just as loud. Golden, a single from the in universe girl group Huntr/x, reached No. 1 on the Billboard Hot 100, a first for a K pop girl group whether real or fictional. The film’s mix of idol spectacle and supernatural action, voiced by a cast that includes Arden Cho and Ahn Hyo seop, has kept social feeds saturated with clips, choreography, and soundtrack edits.

Netflix is leaning into the momentum with limited sing along screenings and a merchandise push that moves the brand into the physical world. Theatrical events begin this month, while the Netflix Shop features apparel and accessories tied to Huntr/x and their rivals, Saja Boys. The package signals an IP play built for staying power as the title continues to dominate the charts.