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Insightschevron-rightchevron-rightBreaking Newschevron-rightMicroStrategy’s $1.1B Bitcoin Buy: Inside the Record-Breaking Deal

MicroStrategy’s $1.1B Bitcoin Buy: Inside the Record-Breaking Deal

Written by
Dana Nemirovsky
, Journalist at Brand Vision.

MicroStrategy just revealed it spent another $1.1 billion on Bitcoin, marking its 12th straight week of nonstop buying. The company says it scooped up coins at an average price of $105,596 each—its highest purchase price yet—pushing total holdings to a massive 471,107 BTC (nearly $47 billion in current value). Despite the bold move, MicroStrategy stock (MSTR) dipped around 6% in early trading, showing that Wall Street remains cautious.

CEO Michael Saylor is keeping his faith in Bitcoin’s long-term promise, especially as fresh concerns about a Chinese AI startup have rattled broader tech markets. This newcomer allegedly offers cheaper AI solutions, causing a ripple effect that weighed on top chip makers like Nvidia and big tech players such as Microsoft. Even so, Saylor says MicroStrategy remains committed to crypto’s potential as digital gold.

For now, analysts question if MicroStrategy’s staggering BTC bet will pay off while prices fluctuate. But with the firm stacking more coins each Monday—hitting record purchase prices in the process—it’s clear the business intelligence giant isn’t backing down. As rival companies wrestle with market volatility, MicroStrategy keeps doubling down on crypto in a major way.

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