Apple in Talks with OpenAI and Anthropic to Power Siri in AI Strategy Shift
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In a surprising pivot, Apple is reportedly exploring partnerships with OpenAI and Anthropic to power a revamped version of Siri, marking a significant reversal in its AI strategy. According to insiders familiar with the discussions, the tech giant is considering sidelining its in-house models in favor of third-party large language models that could run on Apple’s own cloud infrastructure.
This potential move reflects mounting pressure on Apple to catch up in the generative AI race, as rivals like Google and Microsoft continue to push ahead with advanced chatbot integrations and AI-powered assistants. While Apple has long favored building its own technology stack, the Siri revamp talks suggest a willingness to outsource AI capabilities to better compete in a rapidly evolving landscape.
Apple has not yet confirmed any official agreements, but if successful, the partnership could mark a pivotal moment in Apple’s broader AI ambitions. A decision of this magnitude could also influence future iOS features and reshape how users interact with Apple devices, particularly as Siri has lagged behind newer AI tools in recent years.
