Amazon Prime Day 2025 Expands to Four Days of Deals
Prime Day 2025 kicks off at 12:01 a.m. PDT on July 8 and runs straight through July 11, marking the first four-day edition in the event’s history. Amazon promises millions of offers across more than 35 categories, from home and fashion to electronics and beauty, with early bargains already live for keen shoppers.
What’s new? Each midnight brings “Today’s Big Deals,” themed drops spotlighting brands like Samsung, Kiehl’s, and Levi’s, available only while supplies last. Amazon is also leaning on Rufus—its built-in AI shopping assistant—to answer deal questions, surface personalized picks, and help compare products in real time, aiming to cut the overwhelm of endless scrolling.
Expect competitors such as Walmart and Best Buy to launch parallel “anti-Prime” sales, but Amazon’s longer window and AI support could keep shoppers locked in. Veteran deal hunters should set alerts, use invite-only offers for high-demand products, and double-check Lightning Deals’ timers—because even with four days on the clock, the best prices still disappear fast.
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