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Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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A social media audit is essential for organizations looking to maximize their online presence and achieve strategic goals. It enables a comprehensive assessment of current social media strategies by analyzing key performance metrics such as reach, engagement, and follower growth to identify what’s working and what needs improvement.
Brand Vision conducted a thorough social media audit for Results Canada, a leading advocacy organization focused on ending extreme poverty and preventable diseases.
Project Highlights
Challenges
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
Final Outcome & Why Brand Vision
More from Project
Project Visuals & More
A social media audit is crucial for several reasons, particularly for organizations and businesses looking to maximize their online presence, engage their audience more effectively, and achieve their strategic goals.
By understanding audience demographics, behaviors, and the types of content that resonate most, organizations can optimize their messaging and content strategies for better engagement. Additionally, an audit ensures brand consistency across all platforms, aligning social media efforts with broader organizational goals.
Competitor analysis is also a critical component, providing valuable insights into industry trends and best practices, allowing organizations to benchmark their performance and identify opportunities for improvement. Ultimately, a social media audit equips organizations with the data-driven insights needed to refine their strategies, allocate resources more effectively, and stay competitive in an ever-evolving digital landscape.
The social media audit by Brand Vision was instrumental in helping Results Canada refine its social media presence. By understanding what worked and what didn’t, Results Canada is now better equipped to use social media as a powerful tool in their advocacy efforts.
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Results Canada
Social Media Audit for a Not for Profit
A social media audit is essential for organizations looking to maximize their online presence and achieve strategic goals. It enables a comprehensive assessment of current social media strategies by analyzing key performance metrics such as reach, engagement, and follower growth to identify what’s working and what needs improvement.
Brand Vision conducted a thorough social media audit for Results Canada, a leading advocacy organization focused on ending extreme poverty and preventable diseases.
Project Summary
Brand Vision also conducted a competitor analysis to benchmark Results Canada's social media presence against similar organizations, providing insights into effective strategies within the NGO sector.
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Brand Vision’s Impact
The impact we had on this project:
The audit involved a comprehensive analysis of Results Canada's social media performance across platforms like Twitter, Facebook, LinkedIn, and Instagram. Key aspects of the audit included evaluating content performance, audience engagement, and follower growth to identify trends and opportunities for optimization.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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