YouTube TV is raising its monthly price from $72.99 to $82.99 starting in January. The company informed subscribers today, explaining the increase is due to rising content costs and investments in improving the service. Features like unlimited DVR storage and a large on-demand library were highlighted as part of the value offered.

This is the second price hike in less than two years. YouTube TV launched in 2017 at $34.99 per month, meaning the price has gone up by 137% over time. The new rate matches Hulu+Live TV, which recently raised its price to $82.99 as well.

With around 8 million subscribers, YouTube TV remains a major player in the streaming market. Analysts predict it will become the largest Pay TV service in the U.S. by 2026, overtaking Comcast.

A message for our members: we have always worked to offer the content you love, with features to enjoy the best of live TV. To keep up with rising content costs, we’re updating our monthly price to $82.99/mo. (1/3)
— YouTube TV (@YouTubeTV) December 12, 2024

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