Louis Vuitton Korea Cyberattack Exposes Customer Data, Spurs Second LVMH Breach Probe

Louis Vuitton’s Seoul arm has admitted that an “unauthorized third party” slipped into its systems on June 8 and walked off with customer contact details. Although bank and card data stayed untouched, the brand moved quickly, alerting regulators and drafting elite white-hat talent to shore up its firewalls. The disclosure lands as luxury houses scramble to lock down sprawling databases that power everything from VIP clienteling to sleek mobile checkouts.

This isn’t LVMH’s first brush with hackers this year. In May, Christian Dior Couture revealed its own January breach, a reminder that prestige logos make juicy targets. Analysts say the twin incidents could prompt tougher oversight in South Korea, where authorities have already launched probes into Dior and Tiffany. For shoppers, the episode raises fresh questions about how safely their personal details travel through the glittering corridors of global luxury.

Louis Vuitton Korea now pledges “best-in-class” defenses and says it’s combing every corner of its network for lingering malware. Yet cybersecurity specialists warn that modern supply chains — think outsourced IT, global e-commerce stacks, and omnichannel data flows — make absolute immunity a myth. For the fashion titan, restoring trust will hinge on transparent updates, rapid incident response, and proving that its next season’s must-have doesn’t include another headline-grabbing hack.