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Beyoncé Confirms Christmas Day Halftime Show in Iconic "Cowboy Carter" Style

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Beyoncé Confirms Christmas Day Halftime Show in Iconic "Cowboy Carter" Style

Beyoncé is set to perform during the Houston Texans vs. Baltimore Ravens halftime show on Christmas Day, bringing her unique “Cowboy Carter” style to her hometown. Fans can expect a blend of Texas country vibes with her high-energy performance style.

She announced the show on Instagram with a video clip set to her song “AMERIICAN REQUIEM.” In the video, Beyoncé stands on a car covered in red roses, dressed in a patriotic red, white, and blue outfit with a white cowboy hat, capturing the look she’s been embracing with her recent Cowboy Carter album. At one point, she catches a football thrown from off-camera, hinting at the upcoming show. Tagging the Ravens in her post, she gave fans even more to anticipate.

Her Cowboy Carter era celebrates her Texas roots by mixing classic country and Southern rock influences with her signature style. The look—cowboy hats, fringe, and boots—blends traditional Western elements with high fashion, bringing something fresh yet familiar. Featuring collaborations with icons like Dolly Parton, Willie Nelson, Miley Cyrus and Shaboozey, the album has allowed her to push musical boundaries while honoring country music traditions.

The Christmas Day game, airing as Netflix’s first-ever NFL event from Houston’s NRG Stadium, is set to be a memorable moment for Beyoncé’s hometown fans and football fans worldwide. Marked for Christmas, this is one event you won’t want to miss. What better way to celebrate the season than with a performance from someone as talented as Beyoncé?

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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